HELPING SMALL BUSINESSES SUCCEED
Marketing blog
Latest blogs
Social ads vs search ads: key differences
Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.
Date: 7 September 2023 By:
Opportunities for digital back-to-school sales increase
This year's annual InMobi Back-to-School survey reveals that in-person shopping is down but opportunities for online sales are up. We look at the main headlines.
Date: 30 August 2023 By:
Elevating sales through point-of-sale marketing
Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.
Date: 23 August 2023 By:
Why you should maintain a varied social media presence
Different social media platforms will attract different audiences. That's why your business needs to engage with your audience on multiple platforms.
Date: 17 August 2023 By:
Can pioneering tech secure unforgettable customer experiences?
Discover how AI and VR are revolutionising social media marketing, creating impactful, personalised interactions between companies and their customers.
Date: 15 August 2023 By:
The best way to grow your music business
Who hasn't dreamt of fame and fortune at some point. If you want to make it in the music industry, you can use the power of streaming services and social media to grow your audience and your fortunes.
Date: 10 August 2023 By:
What can SMEs learn from the Barbie movie marketing team?
SMEs won't have the blockbuster budget of the Barbie movie marketing team but that doesn't mean they can't utilise some of the techniques that have helped make the film a runaway success.
Date: 2 August 2023 By:
The benefits of the TikTok Shop for ecommerce businesses
The TikTok Shop allows users to discover and purchase products directly from their favourite TikTok content creators or through brand advertisements. Here's how it can help your ecommerce business.
Date: 1 August 2023 By:
How to find a reputable social media service provider
Need help managing your social media? You might be considering working with a social media service provider. We share five ways to identify the right provider for your business.
Date: 31 July 2023 By:
Nine effective strategies to boost your email marketing
Email marketing allows you to engage with your customers. But you need to employ the right strategies to achieve your ultimate aims. Here are five strategies to supercharge your email marketing.
Date: 27 July 2023 By:
The power of storytelling and landing the sale
How do you cut through all the noise from social media, email newsletters and blog articles? You tell stories that connect with potential customers that prompt them to act.
Date: 26 July 2023 By:
Top tips for fail-proof marketing automation
Marketing automation can streamline marketing operations and boost efficiency. However, it's not without its challenges. Here's how to set up fool-proof marketing automation.
Date: 6 July 2023 By:
Movavi Video Editor review 2023
The dominance of online video content has created the demand for video editing tools. We review Movavi Video Editor and consider the pros, cons, features and pricing.
Date: 5 July 2023 By:
"We used automation to write the book"
Tom Ollerton, founder of Automated Creative, discusses the launch of the company’s first ebook, how automation played a key role in its creation, and why the marketing industry is so hard to break into at the moment
Date: 28 June 2023 By:
Fostering business transparency
People expect companies to be clear and honest in their dealings with the public. Discover how transparency about products, services and prices that builds customer trust and satisfaction.
Date: 23 June 2023 By:
Why does your business need a brand experience agency?
Brand experience is no longer optional but is a strategic imperative for small businesses aiming for sustainable growth. Discover how working with a brand experience agency is important.
Date: 23 June 2023 By:
How is the TikTok shop affecting ecommerce businesses?
Discover how TikTok Shop is impacting online and ecommerce businesses from the seamless integration of shopping and social media to the amplification of influencer marketing.
Date: 20 June 2023 By: