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Unveiling future trends in marketing

Date: 3 July 2024


Five public relations mistakes you need to avoid

Date: 2 July 2024


A man explores a potential holiday destination with a VR headset

How marketers can use virtual reality to promote tourism

Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.

Date: 29 January 2024 By:

Facebook Ad Manager

How to structure Facebook campaigns for the best results

This blog discusses the most important steps when creating a Facebook campaign if you want to guarantee success.

Date: 24 January 2024 By:

A woman attaches a returns label to her parcel

Five SME tips for managing returns

Read the five top tips for managing returns as a SME from Capital on Tap.

Date: 17 January 2024 By:

An entrepreneur creates a video for his website

Ten marketing ideas for small businesses in 2024

Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.

Date: 16 January 2024 By:

A discount coupon on a smartphone

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Date: 11 January 2024 By:

A software development team collaborate to move the project forward

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

Date: 10 January 2024 By:

Businessman touches screen on a digital tablet to check his PPC advertising campaign

A review of the changes in PPC in 2023

We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.

Date: 9 January 2024 By:

A microbrewery celebrates a successful growth strategy

Bootstrap your micro business to success

A guide to essential strategies that micro-businesses can adopt to propel their business growth including networking and partnerships, technology and branding.

Date: 5 January 2024 By:

A team discuss their disappointing marketing results

How to increase your leads to hit your targets

What can you do when your marketing strategy is not hitting the mark? The experts from Mediahawk share four steps you can take to revitalise your activity and results.

Date: 12 December 2023 By:

Using email marketing apps can make it simpler and more effective.

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

Date: 12 December 2023 By:

A team leader hosts a project management meeting

15 reasons to use project management apps

There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.

Date: 5 December 2023 By:

Boxing Day sales attract a male shopper

Prep now for Boxing Day and January sales

The Boxing Day and January sales can be crucial for many small businesses, setting them up for the year. To maximise turnover at this important time, you need to prep now! Here's how to get ready.

Date: 29 November 2023 By:

Dresses are being advertised for sale on the Amazon website.

A guide to optimising your Amazon listings

Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.

Date: 21 November 2023 By:

A small business is making lots of festive sales

Get ready for Black Friday and Small Business Saturday

The busiest shopping season of the year is just around the corner. Here's how small businesses can prepare for Black Friday and Small Business Saturday.

Date: 15 November 2023 By:


Creator partnerships are not just about the money

We explore the key factors that make content creators decide to work with specific brands and what factors can damage working relationships.

Date: 14 November 2023 By:

An attractive woman shops in a zero-waste shop

Green marketing: promoting a brighter future

As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.

Date: 24 October 2023 By:

A note reminding marketers to focus on repeat customers

The secret to improving customer retention

Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.

Date: 23 October 2023 By:

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