Create a brand

How to build a brand for your small business that helps you to stand out from the crowd and make more sales.

Create a brand - overview

Small businesses need a brand too if they are to stand out in a crowded market. Discover how to create a valuable brand and how to exploit it for business advantage.

Small business team having a creative meeting to create a brand for the business.

Essential guide to creating a brand

Creating an authentic brand for your small business that matches your USPs with your customers’ needs to create a powerful brand identity.

Bakery employees showing their produce

Four ways to improve your brand equity

What is your brand worth and how can you increase its value? Shweta Jhajharia of the London Coaching Group shares tips for increasing brand equity.

Employee with name tag on

How to change a business name - checklist

Changing your business name? Checklist of key steps to take when you change the name of your business, from notifying Companies House to updating your website and literature.

Small business team creating a brand

How to create a brand - checklist

A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

Blue computer keyboard with register a trademark written on a red key

How to register a trade mark

If a trademark is to be registered, whether a word, logo, shape, sound or smell, it must be represented graphically on the application form

Brand written on a board

Why do small businesses need a brand?

If you are a small firm, you could be forgiven for thinking that branding is not important for small businesses, but this perception is wrong.

A marketing team work on a business rebrand

How to rebrand your small business

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Branded website

Protect your brand online

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

A smart restaurant owner in his restaurant

Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price provides her golden rules for branding your new venture.

Man in a suit pressing white 'BRAND' sign at the camera

How to build a brand FAQs

Find out how to build a brand for your small business, including creating a logo, registering a trademark and branding on a budget in these handy FAQs.

Freelance graphic designer working for a small business

How to hire a freelance designer

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?

Graffity saying 'Who are you?'

Make the right impression when networking

Making the right impression when networking can have a powerful, positive impact cement the reputation of you and your business and ultimately make more sales.

Woman holding out a business card towards the camera

How to choose a name for your business

The first thing a customer will notice about your business is its name. Creating the right first impression is essential, but not as easy as it looks.

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