Social media strategy

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

Social networks allow small businesses to connect with customers. Your profile is often the first thing new contacts see so make it count.

How to promote your business and engage with people online by posting on social media platforms and blogging.

Alyssa Smith is a British entrepreneur whose iconic silver jewellery has many devoted fans. Alyssa explains how she built her successful brand.

Advertising used to be divided into above the line (brand building) and below the line (lead generation and conversions). Social media now does both.

Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.

Social networks offer an excellent way to connect with business customers - but you must present a professional, credible face.

If you use social networking to talk to customers, it helps to have a social media strategy. This checklist covers the main considerations.

What is influencer marketing? How social media influencers can promote your small business, improve brand awareness and boost your sales.

Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.

If you are using social media, you probably think you simply need to target the same people you’ve been targeting for years. But you could be wrong.

Michael Scutt, partner at law firm Crane and Staples, explains why having a social media policy is vital for employers great and small.

Simply signing up to Twitter and Facebook is not enough. Discover how you can maximise your opportunities on social media in six easy steps.

Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.

Elly Curshen explains how social media helped her make a success of her Bristol eatery, the Pear Café, and become a successful food writer.

The internet undoubtedly brings a wealth of business benefits. But it also poses risks. This checklist explains how to get the most from the internet.