Sales strategy

A good sales strategy will help you identify prospects, manage relationships and convert leads to sales. The basic things you need to know.

The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.

Your sales strategy identifies your target customers and how you'll reach them, as well as your sales forecasts. Learn how to set a sales strategy.

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.

Reliable customers are the lifeblood of every business. However, it can be risky to rely on them - if their business flounders, so might yours.

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

How to set a sales strategy that will help your business achieve its potential, from finding new customers to setting targets and performance reviews.