Sales strategy

Selling is one of the most difficult tasks for small business owners. A sales strategy will focus your attention and help you seize opportunities.

Browse topics: Sales

Sales strategy (6)

Sales lead generation (15)

Sales techniques and negotiations (34)

Sales management (15)

Sales presentations (17)

Tendering for contracts (6)

Sales tools and technology (11)

Telesales (6)

Sales agents and distributors (5)

Sales strategy - overview

A good sales strategy will help you identify prospects, manage relationships and convert leads to sales. The basic things you need to know.

Woman wearing a disguise next to a clothes rail trying to overcome buyers' fears

Article

How to overcome buyers' fears

The buying process is hindered by fears and doubts. It’s up to the salesperson to allay the buyer’s fears. Grant Leboff explains how you can do it.

Small business team discussing sales strategy and sales forecast

Article

Your sales strategy

How to make a sales strategy to help you sell more, including sales forecasting, sales tools, selling technique and targeting customers.

Article

Create an effective sales forecast

Sales forecasting is essential for short and medium-term business planning. An accurate forecast can help you manage your cashflow.

Woman in a blue jumper drinking from a mug while doing freelance work at home

Article

Nine easy ways to get more work as a freelancer

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

Sales meeting with customer and sales team

Article

Essential guide to creating a sales strategy for growth

How to set a sales strategy that will help your business achieve its growth potential, including setting sales targets, managing salespeople and using CRM systems.