Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Market research
ARTICLE

Market research - overview

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

New product research
ARTICLE

New product research - overview

Product research is a vital part of developing new products, helping you avoid expensive mistakes. Our overview of what you need to know.

Market analysis
ARTICLE

Market analysis - overview

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

Benchmarking
ARTICLE

Benchmarking - overview

Benchmarking can help you assess the success of your business strategy and methods. What you need to know to get started.

Engineers having a conversation at a building site
ARTICLE

Sector trends - overview

What particular trends are affecting specific types of business (such as a hotel, or a printer, or a taxi firm)? We explain some of the key trends for 200 types of business.

Benchmarking
Article

Benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

Using the internet for research

Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.

FAQs

Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

Article

Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

Article

How can market research help me?

Market research can help you to identify your target consumer, find out what they think about your ideas and help you target the right market.

Article

What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.

focus group - What is qualitative research?
Article

What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

DIY market research
Article

How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

Article

Q&A: Marketing plans

Writing a marketing plan may seem unnecessary for a start-up, but in fact it's a vital tool that can help you focus your marketing activities.

Woman in a light blue top giving thumbs up
Article

Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Article

Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

Article

How to use online consumer panels

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.

A viewfinder
Article

Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

FAQs

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

Article

Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Benchmark your business{{}}
Article

Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

Test tubes - Why you must test for success
Article

Why you must test for success

When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need an objective view.

Article

Writing a research brief

To brief an agency, be clear on what you want to know, who your audience is, your preferred research approach, deadline and budget

New product development
Article

New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

Article

Q&A: Market research for start ups

Before you start a business, you must carry out market research on your prices - it can be the difference between success and failure.

Roll of receipts printing paper
Article

Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

A main checks the lable on a bottle of wine to assess the value for money.
Article

A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.