Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

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Market research - overview

Get the basics right - our quick guide to the main types of market research and how to get the information you need no matter what your budget.

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New product research - overview

Product research is a vital part of developing new products, helping you avoid expensive mistakes. Our overview of what you need to know.

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Market analysis - overview

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

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Benchmarking - overview

Benchmarking can help you assess the success of your marketing campaigns, methods and strategy. What you need to know to get started.

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Market research

Market research helps you spot opportunities, reduce risks and make better decisions. How to find the information you need.

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New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

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Using the internet for research

Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.

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How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

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A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

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Benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

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Do-it-yourself market research

To help limit your costs, learn no-cost and low-cost ways to find out more about your competitors and customers by doing your own market research.