Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising. It can take the form of direct mail, email marketing, online and print advertising, leaflets, outdoor advertising on billboards and buses or sponsorship.

Discover how to use media advertising, online advertising and mailings to promote your business. Find sources of cheap and free advertising and learn how to write effective advertising messages so that you get the most bang for your buck.

Advertising - overview

How to advertise your business using local media and trade publications, directories, sponsorship, online advertising and social media advertising.

Mailings - overview

How to send effective marketing mailshots, direct mailings and flyers and maximise response from your target market to boost your sales.

Media advertising - overview

Media advertising, sponsorship, outdoor advertising, direct mail and leafleting can be a cost-effective way to promote your business and boost sales.

Brown leather wallet on a white piece of paper that says 'PROJECT'

Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Female business owner writing an advertisement for her business

Writing an advertisement FAQs

How to write an advertisement for your business; our advertising FAQs will help you create powerful ads with compelling headings that get results

Small business team working on a direct marketing campaign

What is direct marketing?

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

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