Social media is saturated with business content - and not everyone is getting it right. Four tips to help you stand out for the right reasons.
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The importance of brand imagery on social media
Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.
Date: 14 September 2018 By: dreamstime
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20 top tips for making the most of Pinterest
Pinterest is a dynamic driver of traffic - and potential sales. Gemma Went shares her expert tips on getting the best out of your boards.
Date: 24 August 2018 By: Gemma Went
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Essential smartphones for up-and-coming influencers
For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.
Date: 8 March 2018 By: Fonehouse
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How to use your Facebook page in 2018
The recent Facebook update has everyone in a spin but Gemma Went explains why there is no need to panic and how you can make the update work for you.
Date: 23 February 2018 By: Gemma Went
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Do you really need multiple Twitter accounts?
Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.
Date: 20 February 2017 By: Luan Wise
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Five steps to help you reach your target audience
Being disciplined about which communications channel to use helps you create consistent messaging that reaches the right audience in the right way.
Date: 5 May 2015 By: Marketing Donut contributor
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18 ways to talk to your customers on social media
I meet a lot of small business owners who still aren't getting the most out of social media. Here are 18 easy ways you can connect with your audience.
Date: 2 February 2015 By: Marketing Donut contributor
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Five questions you should ask yourself about your social media strategy
There’s increasing awareness of how social media can help businesses establish effective communication with their customers. The number of companies who have connected via LinkedIn, gathered friends/fans on Facebook and Tweet regularly on Twitter is rapidly growing. Added to this, articles abou...
Date: 29 March 2012 By: Susan Collini