Marketing blog

Latest blogs

Effective ways to market a cryptocurrency start up

Date: 22 November 2021


How to market when you have no budget or advertising spend

Date: 18 November 2021


A guide to in-store digital marketing for homeware stores

Date: 17 November 2021


A man edits images ready for social media

Five best tools for editing image aspect ratio for social media

Social media marketing essential for all businesses these days. But editing images for each of the different platforms can be tricky. We look at the five best tool for editing image aspect ratio.

Date: 11 November 2021 By:

A man sets up a Google My Business profile

Why the best marketing is usually the cheapest

Cheap and simple marketing techniques for small businesses that can help them grow their local presence and improve online conversion rates.

Date: 6 September 2021 By:

A woman makes an online purchase via a social media app

Hailing the rise of social commerce

Social platforms are "closing the loop" so users can browse, shop and purchase in one social media experience. Welcome to social commerce.

Date: 19 January 2021 By:

A marketing executive works on her latest advertising campaign

Getting to grips with the updates to Facebook Marketing

Social media platforms are constantly evolving and updating. Tom Welbourne of The Good Marketer looks at some of the recent changes to Facebook Marketing and what they mean for advertisers.

Date: 17 December 2020 By:

A woman records a video for TikTok

Five steps to getting your first 10,000 TikTok followers

It might be the platform of the year, but if you're still getting to grips with TikTok these tips will help you quickly build your following.

Date: 19 November 2020 By:

Mobile phone with social media apps and icons

Top tips for recruiting a social media manager

Top tips for small businesses on recruiting a social media manager and making sure they have the skills and qualities to boost your social media campaigns.

Date: 7 October 2020 By:

Man wearing sunglasses with a reflection of the Instagram logo

Are SEO techniques applicable to Instagram brands?

Instagram has become a key tool for Instagram brands. Discover the SEO tips that can boost the performance of your Instagram account.

Date: 1 September 2020 By:

Online live video marketing concept. Photo sign made by human hands on blurred sunset sky as background

How to take advantage of Instagram Reels for your business

Instagram have launched their own short video format feature to challenge TikTok. How can your business benefit from these tools and which will help you grow your brand?

Date: 17 August 2020 By:

A woman records YouTube content for her channel to market her business

Meaningful YouTube Ads metrics you should track

Understand the different types of ad available on YouTube and which metrics you should track to optimise your ad campaign.

Date: 27 July 2020 By:

Businesswoman draws a global networking structure on dark background

LinkedIn ads: Are they worth it?

LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.

Date: 11 June 2020 By:

A woman browses an online store to make a purchase from home

Three ways to successfully move your offline business online

COVID-19 has forced many businesses to rethink how and where they do business. Discover three ways to move your business online.

Date: 8 June 2020 By:

A woman uses social media marketing tools to manage social media accounts

The best free social media marketing tools

Introduction to some fo the best online tool for improving your brand's profile on social media.

Date: 26 May 2020 By:

A frustrated creative team can’t work out why their Facebook ads aren’t getting a better return.

Four reasons why your paid ads are not working

Not seeing the results you want from paid advertising? Don't panic - this article will walk you through exactly how to optimise your paid ad strategy.

Date: 11 December 2019 By:

Four customers scroll Facebook on a phone and pay attention to the business adverts.

Facebook advertising - three essentials to get right

Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.

Date: 1 October 2019 By:

A young man is using his phone to access his Facebook account

How to make sure your Facebook Ad campaign doesn't fall flat

Setting up a Facebook Ad campaign that falls flat on its face is both frustrating and an enormous waste of time and money. Here's the things to avoid.

Date: 23 August 2019 By:

A businesswoman realises she's wasted money on boosted Facebook posts and seen no return.

Why Facebook Boost Posts are a rip-off

The blue 'Boost Post' button that's all over your Facebook may look convincing and convenient - but it could just be money down the drain. Here's why.

Date: 31 July 2019 By:

Hands type busily at a keyboard as the user checks social media and sees marketing messages.

Social media marketing: ten years into the future

It's amazing how much social media has changed just in the last decade - so how can we possibly know what to expect next? Some predictions.

Date: 19 July 2019 By:

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