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COVID-19: Three essential marketing tips for dealing with the crisis

Date: 2 April 2020

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Build a content marketing strategy to protect your business

Date: 30 March 2020

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Tech trends that will change the world of marketing

Date: 26 March 2020

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A frustrated creative team can’t work out why their Facebook ads aren’t getting a better return.
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Four reasons why your paid ads are not working

Not seeing the results you want from paid advertising? Don't panic - this article will walk you through exactly how to optimise your paid ad strategy.

Date: 11 December 2019 By:

A woman types at a laptop, talking to customers and making connections on social media.
Blog

Why a social media presence is critical for small businesses

Even huge businesses know that to stay in people’s minds, you have to go where they go - and that’s social media. Why your SME should follow suit.

Date: 30 October 2019 By:

Four customers scroll Facebook on a phone and pay attention to the business adverts.
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Facebook advertising - three essentials to get right

Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.

Date: 1 October 2019 By:

A group of happy business colleagues bond over playing a branded game together.
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Power up your marketing with a branded game

People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.

Date: 16 September 2019 By:

A young man is using his phone to access his Facebook account
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How to make sure your Facebook Ad campaign doesn't fall flat

Setting up a Facebook Ad campaign that falls flat on its face is both frustrating and an enormous waste of time and money. Here's the things to avoid.

Date: 23 August 2019 By:

A businesswoman realises she's wasted money on boosted Facebook posts and seen no return.
Blog

Why Facebook Boost Posts are a rip-off

The blue 'Boost Post' button that's all over your Facebook may look convincing and convenient - but it could just be money down the drain. Here's why.

Date: 31 July 2019 By:

Hands type busily at a keyboard as the user checks social media and sees marketing messages.
Blog

Social media marketing: ten years into the future

It's amazing how much social media has changed just in the last decade - so how can we possibly know what to expect next? Some predictions.

Date: 19 July 2019 By:

Three customers use their smartphones to check Facebook and see small business adverts
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Five tips for advertising your small business on Facebook

Facebook allows small businesses to connect with a wide audience - so clever advertising on the platform can reap big rewards. Where to start.

Date: 6 June 2019 By:

The importance of brand imagery on social media
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The importance of brand imagery on social media

Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.

Date: 14 September 2018 By:

20 top tips for making the most of Pinterest
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20 top tips for making the most of Pinterest

Pinterest is a dynamic driver of traffic - and potential sales. Gemma Went shares her expert tips on getting the best out of your boards.

Date: 24 August 2018 By:

Essential smartphones for up-and-coming influencers
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Essential smartphones for up-and-coming influencers

For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.

Date: 8 March 2018 By:

Hands holding bird cut outs - do you need multiple twitter accounts
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Do you really need multiple Twitter accounts?

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Date: 20 February 2017 By:

Five steps to help you reach your target audience{{}}
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Five steps to help you reach your target audience

Being disciplined about which communications channel to use helps you create consistent messaging that reaches the right audience in the right way.

Date: 5 May 2015 By:

18 ways to talk to your customers on social media
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18 ways to talk to your customers on social media

I meet a lot of small business owners who still aren't getting the most out of social media. Here are 18 easy ways you can connect with your audience.

Date: 2 February 2015 By:

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