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Develop a winning start up marketing strategy

Date: 30 June 2022


Three keys to successful marketing from the experts

Date: 28 June 2022


A group of teenagers using social media apps on their smart devices

How social media platforms are working to protect user well-being

The amount of time we are all spending online is having an impact on our mental health and well-being. We examine how social media apps are working to protect their user's well-being.

Date: 20 June 2022 By:

Sending a text message using an early mobile phone

How digital communication has evolved in the last 20 years

Technology advances at pace but how much would you recognise if you could travel back 20 years to look at communication methods?

Date: 9 June 2022 By:

A chatbot answers a customers sales queries

Act now: Tips to capitalise on new marketing trends

Marketing is an area of business that is always evolving. To remain competitive, you need to adapt. We share four marketing trends and tips for exploiting them.

Date: 21 April 2022 By:

iPhone with ios14 as its display

iOS 14 continues to cause problems for Facebook advertising

The recent iOS 14 updates have led to Facebook ads not showing as often and is set to affect many businesses in the bitcoin era. Keep reading for more.

Date: 14 March 2022 By:

iPhone showing different social media app

LinkedIn or Facebook Marketing: Which one should you choose?

LinkedIn is the biggest social media platform for professionals- whilst Facebook is the largest social media platform on the planet, with monthly active users close to 3 billion. Both apps offer great advertising benefits to businesses, but their audiences differ.

Date: 14 March 2022 By:

Phone, showing the reddit app

Using Reddit to attract customers

When talking about social media marketing, you probably think of Facebook, Instagram, Twitter, LinkedIn and YouTube. However, there are many other social media apps that can boost your marketing efforts, such as Reddit. Here’s how you can use Reddit to attract customers.

Date: 14 March 2022 By:

Instagram on a mobile device

Optimising your Instagram marketing strategy: All you need to know

Instagram can be a powerful addition to your marketing with its enormous user base. Here's how you can optimise your marketing strategy on Instagram.

Date: 7 March 2022 By:

A tropical beach at sunset

How to use Instagram to market your travel destinations

We are all familiar with Instagram but how can travel industry businesses leverage the platform to increase followers and get more business? We share seven top tips.

Date: 17 February 2022 By:

A man edits images ready for social media

Five best tools for editing image aspect ratio for social media

Social media marketing essential for all businesses these days. But editing images for each of the different platforms can be tricky. We look at the five best tool for editing image aspect ratio.

Date: 11 November 2021 By:

A man sets up a Google My Business profile

Why the best marketing is usually the cheapest

Cheap and simple marketing techniques for small businesses that can help them grow their local presence and improve online conversion rates.

Date: 6 September 2021 By:

A woman makes an online purchase via a social media app

Hailing the rise of social commerce

Social platforms are "closing the loop" so users can browse, shop and purchase in one social media experience. Welcome to social commerce.

Date: 19 January 2021 By:

A marketing executive works on her latest advertising campaign

Getting to grips with the updates to Facebook Marketing

Social media platforms are constantly evolving and updating. Tom Welbourne of The Good Marketer looks at some of the recent changes to Facebook Marketing and what they mean for advertisers.

Date: 17 December 2020 By:

A woman records a video for TikTok

Five steps to getting your first 10,000 TikTok followers

It might be the platform of the year, but if you're still getting to grips with TikTok these tips will help you quickly build your following.

Date: 19 November 2020 By:

Mobile phone with social media apps and icons

Top tips for recruiting a social media manager

Top tips for small businesses on recruiting a social media manager and making sure they have the skills and qualities to boost your social media campaigns.

Date: 7 October 2020 By:

Man wearing sunglasses with a reflection of the Instagram logo

Are SEO techniques applicable to Instagram brands?

Instagram has become a key tool for Instagram brands. Discover the SEO tips that can boost the performance of your Instagram account.

Date: 1 September 2020 By:

Online live video marketing concept. Photo sign made by human hands on blurred sunset sky as background

How to take advantage of Instagram Reels for your business

Instagram have launched their own short video format feature to challenge TikTok. How can your business benefit from these tools and which will help you grow your brand?

Date: 17 August 2020 By:

A woman records YouTube content for her channel to market her business

Meaningful YouTube Ads metrics you should track

Understand the different types of ad available on YouTube and which metrics you should track to optimise your ad campaign.

Date: 27 July 2020 By:

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