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Why a social media presence is critical for small businesses
Even huge businesses know that to stay in people’s minds, you have to go where they go - and that’s social media. Why your SME should follow suit.
Date: 30 October 2019 By:
Blog
Facebook advertising - three essentials to get right
Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.
Date: 1 October 2019 By:
Blog
Power up your marketing with a branded game
People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.
Date: 16 September 2019 By:
Blog
How to make sure your Facebook Ad campaign doesn't fall flat
Setting up a Facebook Ad campaign that falls flat on its face is both frustrating and an enormous waste of time and money. Here's the things to avoid.
Date: 23 August 2019 By:
Blog
Why Facebook Boost Posts are a rip-off
The blue 'Boost Post' button that's all over your Facebook may look convincing and convenient - but it could just be money down the drain. Here's why.
Date: 31 July 2019 By:
Blog
Social media marketing: ten years into the future
It's amazing how much social media has changed just in the last decade - so how can we possibly know what to expect next? Some predictions.
Date: 19 July 2019 By:
Blog
Five tips for advertising your small business on Facebook
Facebook allows small businesses to connect with a wide audience - so clever advertising on the platform can reap big rewards. Where to start.
Date: 6 June 2019 By:
Blog
Four essential social media dos and don'ts
Social media is saturated with business content - and not everyone is getting it right. Four tips to help you stand out for the right reasons.
Date: 1 October 2018 By:
Blog
The importance of brand imagery on social media
Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.
Date: 14 September 2018 By:
Blog
20 top tips for making the most of Pinterest
Pinterest is a dynamic driver of traffic - and potential sales. Gemma Went shares her expert tips on getting the best out of your boards.
Date: 24 August 2018 By:
Blog
Essential smartphones for up-and-coming influencers
For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.
Date: 8 March 2018 By:
Blog
How to use your Facebook page in 2018
The recent Facebook update has everyone in a spin but Gemma Went explains why there is no need to panic and how you can make the update work for you.
Date: 23 February 2018 By:
Blog
Do you really need multiple Twitter accounts?
Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.
Date: 20 February 2017 By:
Blog
Five steps to help you reach your target audience
Being disciplined about which communications channel to use helps you create consistent messaging that reaches the right audience in the right way.
Date: 5 May 2015 By:
Blog
18 ways to talk to your customers on social media
I meet a lot of small business owners who still aren't getting the most out of social media. Here are 18 easy ways you can connect with your audience.
Date: 2 February 2015 By: