Marketing blog

When it comes to growing your Instagram audience, it’s all about hashtags and engagement. But how can you make sure you’re getting seen?

For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.

How to connect with online influencers to market your brand.

The recent Facebook update has everyone in a spin but Gemma Went explains why there is no need to panic and how you can make the update work for you.

Three ways to boost your followers on Instagram - choose the right images, use popular hashtags and make sure you post at the right time.

Social media is a person-to-person tool, not a brand-to-person tool. That's why salespeople – and not just marketers – must use social media.

Luan Wise on how to make first impressions count on social media – including your profile information, images and posts.

Which works best for small businesses? Facebook advertising, email marketing or text marketing? Joseph Cox of TextLocal investigates.

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

LinkedIn has changed its desktop design and some of its functionality. Luan Wise explains the changes and assesses their potential impact.

Emojis are a popular way of communicating; why brands are now using emojis in digital marketing to find new ways to engage with customers.

To stand out on social media you need to establish a clear brand, with consistent messaging and a voice that really speaks to your target audience.

Gemma Went shares some tips and suggests some useful tools that can help you get results on social media in just half an hour a day.

Social media expert Gemma Went explains how to make the most of live streaming to inspire and engage your target audience on social media.