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Hailing the rise of social commerce
Social platforms are "closing the loop" so users can browse, shop and purchase in one social media experience. Welcome to social commerce.
Date: 19 January 2021 By:
Blog
Getting to grips with the updates to Facebook Marketing
Social media platforms are constantly evolving and updating. Tom Welbourne of The Good Marketer looks at some of the recent changes to Facebook Marketing and what they mean for advertisers.
Date: 17 December 2020 By:
Blog
Five steps to getting your first 10,000 TikTok followers
It might be the platform of the year, but if you're still getting to grips with TikTok these tips will help you quickly build your following.
Date: 19 November 2020 By:
Blog
Top tips for recruiting a social media manager
Top tips for small businesses on recruiting a social media manager and making sure they have the skills and qualities to boost your social media campaigns.
Date: 7 October 2020 By:
Blog
Are SEO techniques applicable to Instagram brands?
Instagram has become a key tool for Instagram brands. Discover the SEO tips that can boost the performance of your Instagram account.
Date: 1 September 2020 By:
Blog
How to take advantage of Instagram Reels for your business
Instagram have launched their own short video format feature to challenge TikTok. How can your business benefit from these tools and which will help you grow your brand?
Date: 17 August 2020 By:
Blog
Meaningful YouTube Ads metrics you should track
Understand the different types of ad available on YouTube and which metrics you should track to optimise your ad campaign.
Date: 27 July 2020 By:
Blog
LinkedIn ads: Are they worth it?
LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.
Date: 11 June 2020 By:
Blog
Three ways to successfully move your offline business online
COVID-19 has forced many businesses to rethink how and where they do business. Discover three ways to move your business online.
Date: 8 June 2020 By:
Blog
The best free social media marketing tools
Introduction to some fo the best online tool for improving your brand's profile on social media.
Date: 26 May 2020 By:
Blog
Four reasons why your paid ads are not working
Not seeing the results you want from paid advertising? Don't panic - this article will walk you through exactly how to optimise your paid ad strategy.
Date: 11 December 2019 By:
Blog
Facebook advertising - three essentials to get right
Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.
Date: 1 October 2019 By:
Blog
How to make sure your Facebook Ad campaign doesn't fall flat
Setting up a Facebook Ad campaign that falls flat on its face is both frustrating and an enormous waste of time and money. Here's the things to avoid.
Date: 23 August 2019 By:
Blog
Why Facebook Boost Posts are a rip-off
The blue 'Boost Post' button that's all over your Facebook may look convincing and convenient - but it could just be money down the drain. Here's why.
Date: 31 July 2019 By:
Blog
Social media marketing: ten years into the future
It's amazing how much social media has changed just in the last decade - so how can we possibly know what to expect next? Some predictions.
Date: 19 July 2019 By:
Blog
The importance of brand imagery on social media
Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.
Date: 14 September 2018 By:
Blog
Essential smartphones for up-and-coming influencers
For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.
Date: 8 March 2018 By: