Marketing blog

When should you retire your old content?

Date: 14 December 2018

By: Jon Wade

Creating business cards on a tight budget

Date: 13 December 2018

By: David Isted

Five steps to affiliate marketing success

Date: 13 December 2018

By: Amy Mathews

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Four essential social media dos and don'ts

Social media is saturated with business content - and not everyone is getting it right. Four tips to help you stand out for the right reasons.

Date: 1 October 2018   By: ContentCal

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The importance of brand imagery on social media

Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.

Date: 14 September 2018   By: dreamstime

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20 top tips for making the most of Pinterest

Pinterest is a dynamic driver of traffic - and potential sales. Gemma Went shares her expert tips on getting the best out of your boards.

Date: 24 August 2018   By: Gemma Went

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How to increase engagement on Instagram

When it comes to growing your Instagram audience, it’s all about hashtags and engagement. But how can you make sure you’re getting seen?

Date: 24 May 2018   By: Gemma Russo

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Essential smartphones for up-and-coming influencers

For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.

Date: 8 March 2018   By: Fonehouse

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How to get the most out of influencer marketing

How to connect with online influencers to market your brand.

Date: 5 March 2018   By: Wendy Cowan

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How to use your Facebook page in 2018

The recent Facebook update has everyone in a spin but Gemma Went explains why there is no need to panic and how you can make the update work for you.

Date: 23 February 2018   By: Gemma Went

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Three ways to get more Instagram followers

Three ways to boost your followers on Instagram - choose the right images, use popular hashtags and make sure you post at the right time.

Date: 19 December 2017   By: Tim Erinwright

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Why social media is tailor-made for salespeople

Social media is a person-to-person tool, not a brand-to-person tool. That's why salespeople – and not just marketers – must use social media.

Date: 27 March 2017   By: Grant Leboff

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How to make a great first impression on social media

Luan Wise on how to make first impressions count on social media – including your profile information, images and posts.

Date: 20 March 2017   By: Luan Wise

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Do Facebook ads work for businesses?

Which works best for small businesses? Facebook advertising, email marketing or text marketing? Joseph Cox of TextLocal investigates.

Date: 8 March 2017   By: Joseph Cox

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Do you really need multiple Twitter accounts?

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Date: 20 February 2017   By: Luan Wise

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Your guide to the new look LinkedIn

LinkedIn has changed its desktop design and some of its functionality. Luan Wise explains the changes and assesses their potential impact.

Date: 30 January 2017   By: Luan Wise

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Four ways to use emojis to promote your brand

Emojis are a popular way of communicating; why brands are now using emojis in digital marketing to find new ways to engage with customers.

Date: 9 January 2017   By: Joe Marczynski

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How to brand your business on social media

To stand out on social media you need to establish a clear brand, with consistent messaging and a voice that really speaks to your target audience.

Date: 14 November 2016   By: Quality Formations

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Social media success in just 30 minutes a day

Gemma Went shares some tips and suggests some useful tools that can help you get results on social media in just half an hour a day.

Date: 27 October 2016   By: Gemma Went

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Top tips for live streaming on Periscope, Facebook Live and Blab

Social media expert Gemma Went explains how to make the most of live streaming to inspire and engage your target audience on social media.

Date: 13 June 2016   By: Gemma Went