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Alternative ways to showcase your business ethics

Date: 2 December 2019

By: Edwin Owusu-Peprah

Seven tips for becoming a stronger business owner

Date: 28 November 2019

By: Steve Conway

How VPNs have evolved into a potent marketing tool

Date: 27 November 2019

By: Jessica Sharp

A woman types at a laptop, talking to customers and making connections on social media.
Blog

Why a social media presence is critical for small businesses

Even huge businesses know that to stay in people’s minds, you have to go where they go - and that’s social media. Why your SME should follow suit.

Date: 30 October 2019 By: Alexa Coleman

Four customers scroll Facebook on a phone and pay attention to the business adverts.
Blog

Facebook advertising - three essentials to get right

Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.

Date: 1 October 2019 By: The Good Marketer

A group of happy business colleagues bond over playing a branded game together.
Blog

Power up your marketing with a branded game

People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.

Date: 16 September 2019 By: Cari Kirby, Piknik

A young man is using his phone to access his Facebook account
Blog

How to make sure your Facebook Ad campaign doesn't fall flat

Setting up a Facebook Ad campaign that falls flat on its face is both frustrating and an enormous waste of time and money. Here's the things to avoid.

Date: 23 August 2019 By: The Good Marketer

A businesswoman realises she's wasted money on boosted Facebook posts and seen no return.
Blog

Why Facebook Boost Posts are a rip-off

The blue 'Boost Post' button that's all over your Facebook may look convincing and convenient - but it could just be money down the drain. Here's why.

Date: 31 July 2019 By: The Good Marketer

Hands type busily at a keyboard as the user checks social media and sees marketing messages.
Blog

Social media marketing: ten years into the future

It's amazing how much social media has changed just in the last decade - so how can we possibly know what to expect next? Some predictions.

Date: 19 July 2019 By: The Good Marketer

Three customers use their smartphones to check Facebook and see small business adverts
Blog

Five tips for advertising your small business on Facebook

Facebook allows small businesses to connect with a wide audience - so clever advertising on the platform can reap big rewards. Where to start.

Date: 6 June 2019 By: The Good Marketer

Four essential social media dos and don'ts
Blog

Four essential social media dos and don'ts

Social media is saturated with business content - and not everyone is getting it right. Four tips to help you stand out for the right reasons.

Date: 1 October 2018 By: ContentCal

The importance of brand imagery on social media
Blog

The importance of brand imagery on social media

Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.

Date: 14 September 2018 By: dreamstime

20 top tips for making the most of Pinterest
Blog

20 top tips for making the most of Pinterest

Pinterest is a dynamic driver of traffic - and potential sales. Gemma Went shares her expert tips on getting the best out of your boards.

Date: 24 August 2018 By: Gemma Went

Essential smartphones for up-and-coming influencers
Blog

Essential smartphones for up-and-coming influencers

For the smart and creative, lifestyle blogging could be your route to success. But original content needs the perfect smartphone. Where to start.

Date: 8 March 2018 By: Fonehouse

How to use your Facebook page in 2018
Blog

How to use your Facebook page in 2018

The recent Facebook update has everyone in a spin but Gemma Went explains why there is no need to panic and how you can make the update work for you.

Date: 23 February 2018 By: Gemma Went

Hands holding bird cut outs - do you need multiple twitter accounts
Blog

Do you really need multiple Twitter accounts?

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Date: 20 February 2017 By: Luan Wise

Five steps to help you reach your target audience{{}}
Blog

Five steps to help you reach your target audience

Being disciplined about which communications channel to use helps you create consistent messaging that reaches the right audience in the right way.

Date: 5 May 2015 By: Marketing Donut contributor

18 ways to talk to your customers on social media
Blog

18 ways to talk to your customers on social media

I meet a lot of small business owners who still aren't getting the most out of social media. Here are 18 easy ways you can connect with your audience.

Date: 2 February 2015 By: Marketing Donut contributor

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