Understanding your customers

Great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.

White database with marketing information written on them
FAQs

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

Man in suit reaching out to build rapport with a customer
Article

Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

Woman in a light blue top giving thumbs up
Article

Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

A smilng shop assistant packs a customer's purchases
Article

Creating a customer-focused culture

Customer focus is essential to success in business. Expert Andrew McMillan explains how to place customers at the centre of your business culture.

A street scene
Article

Customer service lessons for retailers

It can be tough for small retailers on the high street. Customers are looking for bargains and retailers need to respond to changing customer needs.

Smiling customer hands over credit card at his local cafe
Article

Know your customers better

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.

Article

Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

Article

Working with a big client

If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.