Understanding your customers

The three main ways to understand your customers so you can deliver top-class customer service, improve loyalty and get great recommendations.

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Marketing with your database

A well-designed database makes it much easier to find, analyse and use customer information to improve the service you offer. Our factsheet.

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FAQS

Marketing with your database FAQs

Small firms need to concentrate on niches that are either too small and specialised for the big boys or too new for a large firm to catch on to.

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ARTICLE

Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

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ARTICLE

Customer service lessons for retailers

It can be tough for small retailers on the high street. Customers are looking for bargains and retailers need to respond to changing customer needs.

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ARTICLE

How well do you know your customers?

Creating a loyal band of customers through good service is a great achievement, but you've got to keep working at your relationship. Find out how.