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Latest blogs

A guide to optimising your Amazon listings

Date: 21 November 2023


Creator partnerships are not just about the money

Date: 14 November 2023


An attractive woman shops in a zero-waste shop

Green marketing: promoting a brighter future

As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.

Date: 24 October 2023 By:

A striking logo can be a kep element of your brand identity

Building a brand: how small businesses can stand out

A strong brand identity could be the difference between blending in or standing out in a crowded marketplace. Discover how you can create a brand that stands out.

Date: 20 September 2023 By:

A woman holds two pink doughnuts up to her eyes

What can SMEs learn from the Barbie movie marketing team?

SMEs won't have the blockbuster budget of the Barbie movie marketing team but that doesn't mean they can't utilise some of the techniques that have helped make the film a runaway success.

Date: 2 August 2023 By:

A female customer receives a host of marketing messages sharing the business' story

The power of storytelling and landing the sale

How do you cut through all the noise from social media, email newsletters and blog articles? You tell stories that connect with potential customers that prompt them to act.

Date: 26 July 2023 By:

A social media manager is briefing the business about the marketing strategy

Fostering business transparency

People expect companies to be clear and honest in their dealings with the public. Discover how transparency about products, services and prices that builds customer trust and satisfaction.

Date: 23 June 2023 By:

A brand agency review all customer touch points to build a consistent brand approach

Why does your business need a brand experience agency?

Brand experience is no longer optional but is a strategic imperative for small businesses aiming for sustainable growth. Discover how working with a brand experience agency is important.

Date: 23 June 2023 By:

A businesswoman enjoys the results ofher new brand strategy

Here's how to be better by reviewing your branding

Just because a branding strategy is easy to implement doesn't mean it is the right approach for your small business. Here's how to boost your branding by reviewing what your strategy.

Date: 26 May 2023 By:

Apply for an digital loan

Unlock the power of digital loans to grow your business

Do you have plans to grow your business by reaching new customers or developing your website? Then you will need access to funding. Could digital loans be the answer?

Date: 21 April 2023 By:

A healthcare provider engaging with a patient using an omnichannel approach

Why an omnichannel experience is essential in healthcare

Customers expect a seamless experience when interacting healthcare providers regardless of the channels they are using to interact with the provider. This makes an omnichannel experience essential.

Date: 21 March 2023 By:

A team working on their marketing plan

Creating a successful marketing plan: step-by-step guide

Creating a well-crafting marketing plan can be the difference between success and failure. Discover a step-by-step plan for creating a marketing plan.

Date: 3 March 2023 By:

A modern designer working on the latest web designs

Graphic design trends and predictions for 2023

If you want the design of your marketing materials, products and websites to keep pace with your competitors you need to keep up with emerging design trends. Here's what to expect in 2023.

Date: 21 February 2023 By:

Online trade mark application process

How one firm aims to revolutionise trade mark protection

Many small businesses feel trade mark protection is beyond their means – until someone tries to infringe their IP. We talk to one company aiming to revolutionise the trade mark process.

Date: 14 February 2023 By:

A growing business thanks to this woman's growth strategy

Grow your business with these smart strategies

There is no secret formula, one-size-fits-all strategy, for growing a business but there are some key factors all businesses should monitor to scale up their business.

Date: 9 February 2023 By:

A group of young adults are shopping

Five ways to make your business more visible to customers

If customers don't know you exist, they won't buy your goods or services. Here are five tips to make your business stand out in the crowd and become more visible to prospective customers.

Date: 27 January 2023 By:

A trendy and welcoming staff breakout space

Seven improvements your office is begging for

When you spend so much time at work, shouldn't your workspace be comfortable and attractive? Discover seven ways to make your workspace more appealing.

Date: 19 December 2022 By:

A couple check in to a hotel

Launch a successful marketing campaign for a hotel

How do you make your hotel stand out in the highly competitive hospitality sector? We share some marketing tips that can help attract new customers to your hotel.

Date: 30 November 2022 By:

Analyse the results of your marketing campaigns to make sure it's working

Introduction to marketing performance management

Do you analyse the results of your marketing campaigns? If not, you could be throwing money away and missing obvious opportunities to optimise your campaign and boost sales.

Date: 15 November 2022 By:

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