Email marketing

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

A quality in-house email marketing list is essential if you contact customers via email. We outline the steps to take when building an email list.

Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.

Email marketing is an effective way to boost sales. Find out which subject lines have the biggest impact and why some advice may be misleading.

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

You meet someone at a networking event and take details. Can you start sending them your email newsletters right away? Or should you ask permission?

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

Email marketing offers superb potential, but the design of your emails and the images you use can make or break a campaign says Matt Bird.

How to measure your marketing to optimise results and boost response rates

Email marketing can be very effective - if you get it right. Jonathan Rodger offers ten key tips to ensure your email marketing pays dividends.

Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.

A professional email address boosts your business's credibility, branding, and marketing efforts, while making communication more efficient and trustworthy.