Email marketing

Email marketing is fast and cheap, while enabling businesses to target messages to the right people at the right time. Find out how to do it.

Email marketing - overview

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

Envelope button on a keyboard

Your email marketing campaign checklist

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

Group of employees sat around a table reading an email newsletter on their mobile devices

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.