Questionnaires, surveys and focus groups

How market research questionnaires, surveys and focus groups can be powerful tools for improving your understanding of your market and customers.

Article

What is quantitative research?

Quantitative research is about asking people their opinions in a structured way so that you can produce facts and statistics to guide your marketing.

focus group - What is qualitative research?
Article

What is qualitative research?

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

DIY market research
Article

How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

Article

How to use online consumer panels

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.