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Six steps to boosting your ecommerce business through data-driven marketing
These days businesses are inundated with data. Discover six steps to using data-driven marketing to change the way your ecommerce store operates.
Date: 12 October 2021 By:
Blog
The evolution of business opportunities
The market is always evolving and the pandemic has created many new business opportunities. We explore some of them.
Date: 22 July 2021 By:
Blog
How to use competitive research to win over your market
When it comes to digital marketing you will face many online competitors. Luckily, you can use competitive research to discover what your rivals are doing to beat them at their own game.
Date: 20 April 2021 By:
Blog
Comparison of big data frameworks: Hadoop vs Spark
A look at two data processing platforms for managing big data in your business - Hadoop and Spark - to help you decide which is right for your business.
Date: 4 February 2021 By:
Blog
How to utilise automated web data collection in ecommerce
Automated web data collection can give businesses insights into both competitors and customers. Learn how web data can be leveraged to give you a competitive advantage.
Date: 15 June 2020 By:
Blog
Eight reasons for launching a business during a recession
Eight reasons why the downturn could be the perfect opportunity to open your new business.
Date: 26 May 2020 By:
Blog
SMEs must navigate the big data minefield
Big data can reveal big opportunities for small businesses. What is big data and how can small businesses incorporate it into their marketing strategies?
Date: 28 April 2020 By:
Blog
The essential skills for a modern marketing officer
Data has revolutionized marketing. Marketing officers need to skills and understanding to effectively and safely exploit marketing data.
Date: 22 April 2020 By:
Blog
How VPNs have evolved into a potent marketing tool
VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.
Date: 27 November 2019 By:
Blog
Analytics next steps: Search Console and click tracking
Once you’ve got to grips with Google Analytics, it’s important not to rest on your laurels. Two more steps to truly understanding your audience.
Date: 31 July 2019 By:
Blog
Getting started with Google Analytics
Measuring your site’s performance can be tricky - how do you know if you’re hitting the mark? How analytics can help you understand your audience.
Date: 23 July 2019 By:
Blog
Improve your marketing with qualitative data analysis
Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.
Date: 5 March 2018 By: