Marketing blog

Stats reveal adtech has some adapting to do

Date: 22 June 2021

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Keep your online store at the top of its game

Date: 22 June 2021

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Is skipping physical marketing the biggest marketing mistake?

Date: 16 June 2021

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Competitor analysis written on a pin board
Blog

How to use competitive research to win over your market

When it comes to digital marketing you will face many online competitors. Luckily, you can use competitive research to discover what your rivals are doing to beat them at their own game.

Date: 20 April 2021 By:

Programming code abstract
Blog

Comparison of big data frameworks: Hadoop vs Spark

A look at two data processing platforms for managing big data in your business - Hadoop and Spark - to help you decide which is right for your business.

Date: 4 February 2021 By:

A women assess markerting data collected as part of ecommerce
Blog

How to utilise automated web data collection in ecommerce

Automated web data collection can give businesses insights into both competitors and customers. Learn how web data can be leveraged to give you a competitive advantage.

Date: 15 June 2020 By:

A husband and wife smile for the camera as they open their new venture.
Blog

Eight reasons for launching a business during a recession

Eight reasons why the downturn could be the perfect opportunity to open your new business.

Date: 26 May 2020 By:

Big data concept with graphics over a cityscape.
Blog

SMEs must navigate the big data minefield

Big data can reveal big opportunities for small businesses. What is big data and how can small businesses incorporate it into their marketing strategies?

Date: 28 April 2020 By:

A businesswoman works on a laptop computer, tablet and smart phone to analyse data
Blog

The essential skills for a modern marketing officer

Data has revolutionized marketing. Marketing officers need to skills and understanding to effectively and safely exploit marketing data.

Date: 22 April 2020 By:

An anonymous user types on a protected laptop - online security concept.
Blog

How VPNs have evolved into a potent marketing tool

VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.

Date: 27 November 2019 By:

A digital marketer gets deep insights using Search Console and Tag Manager on a business website
Blog

Analytics next steps: Search Console and click tracking

Once you’ve got to grips with Google Analytics, it’s important not to rest on your laurels. Two more steps to truly understanding your audience.

Date: 31 July 2019 By:

A female entrepreneur checks the analytics reports for her business website.
Blog

Getting started with Google Analytics

Measuring your site’s performance can be tricky - how do you know if you’re hitting the mark? How analytics can help you understand your audience.

Date: 23 July 2019 By:

Blog

Improve your marketing with qualitative data analysis

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Date: 5 March 2018 By:

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