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Develop a winning start up marketing strategy

Date: 30 June 2022


Three keys to successful marketing from the experts

Date: 28 June 2022


Do you know what your competitors are up to?

Guide to creating a competitor analysis in social media

Competitor analysis can give you sights into what works, the types of content you should be producing and which customers you should target. Learn how to analyse your competitors.

Date: 1 June 2022 By:

Businessman analysing marketing analytics on an analytics dashboard

How using Google Analytics can help your marketing

A marketing campaign that doesn't deliver is a waste of time and money. Discover how Google Analytics can improve marketing outcomes and help you achieve your aims.

Date: 1 February 2022 By:

Marketing segmentation based on data-driven insights

Six steps to boosting your ecommerce business through data-driven marketing

These days businesses are inundated with data. Discover six steps to using data-driven marketing to change the way your ecommerce store operates.

Date: 12 October 2021 By:

Young people following influencers on their mobile devices

The evolution of business opportunities

The market is always evolving and the pandemic has created many new business opportunities. We explore some of them.

Date: 22 July 2021 By:

Competitor analysis written on a pin board

How to use competitive research to win over your market

When it comes to digital marketing you will face many online competitors. Luckily, you can use competitive research to discover what your rivals are doing to beat them at their own game.

Date: 20 April 2021 By:

Programming code abstract

Comparison of big data frameworks: Hadoop vs Spark

A look at two data processing platforms for managing big data in your business - Hadoop and Spark - to help you decide which is right for your business.

Date: 4 February 2021 By:

A women assess markerting data collected as part of ecommerce

How to utilise automated web data collection in ecommerce

Automated web data collection can give businesses insights into both competitors and customers. Learn how web data can be leveraged to give you a competitive advantage.

Date: 15 June 2020 By:

A husband and wife smile for the camera as they open their new venture.

Eight reasons for launching a business during a recession

Eight reasons why the downturn could be the perfect opportunity to open your new business.

Date: 26 May 2020 By:

Big data concept with graphics over a cityscape.

SMEs must navigate the big data minefield

Big data can reveal big opportunities for small businesses. What is big data and how can small businesses incorporate it into their marketing strategies?

Date: 28 April 2020 By:

A businesswoman works on a laptop computer, tablet and smart phone to analyse data

The essential skills for a modern marketing officer

Data has revolutionized marketing. Marketing officers need to skills and understanding to effectively and safely exploit marketing data.

Date: 22 April 2020 By:

An anonymous user types on a protected laptop - online security concept.

How VPNs have evolved into a potent marketing tool

VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.

Date: 27 November 2019 By:

A digital marketer gets deep insights using Search Console and Tag Manager on a business website

Analytics next steps: Search Console and click tracking

Once you’ve got to grips with Google Analytics, it’s important not to rest on your laurels. Two more steps to truly understanding your audience.

Date: 31 July 2019 By:

A female entrepreneur checks the analytics reports for her business website.

Getting started with Google Analytics

Measuring your site’s performance can be tricky - how do you know if you’re hitting the mark? How analytics can help you understand your audience.

Date: 23 July 2019 By:


Improve your marketing with qualitative data analysis

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Date: 5 March 2018 By:

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