Marketing blog

Latest blogs

A guide to optimising your Amazon listings

Date: 21 November 2023


Creator partnerships are not just about the money

Date: 14 November 2023


AI joins the marketing team to create deeper and more impactful social media campaigns

Can pioneering tech secure unforgettable customer experiences?

Discover how AI and VR are revolutionising social media marketing, creating impactful, personalised interactions between companies and their customers.

Date: 15 August 2023 By:

A music producer is working on a music track in a studio.

The best way to grow your music business

Who hasn't dreamt of fame and fortune at some point. If you want to make it in the music industry, you can use the power of streaming services and social media to grow your audience and your fortunes.

Date: 10 August 2023 By:

Billboard on the side of a road

Why classic billboards are here to stay

Firms are increasingly realising that digital billboards fail to offer the reach of traditional alternatives. Why classic billboards are here to stay.

Date: 3 August 2023 By:

A woman holds two pink doughnuts up to her eyes

What can SMEs learn from the Barbie movie marketing team?

SMEs won't have the blockbuster budget of the Barbie movie marketing team but that doesn't mean they can't utilise some of the techniques that have helped make the film a runaway success.

Date: 2 August 2023 By:

An influencer is demonstrating the latest beauty products on her TikTok shop

The benefits of the TikTok Shop for ecommerce businesses

The TikTok Shop allows users to discover and purchase products directly from their favourite TikTok content creators or through brand advertisements. Here's how it can help your ecommerce business.

Date: 1 August 2023 By:

A woman is using her smartphone to check her social media activity

How to find a reputable social media service provider

Need help managing your social media? You might be considering working with a social media service provider. We share five ways to identify the right provider for your business.

Date: 31 July 2023 By:

A woman receives a number of email marketing messages on her smartphone

Nine effective strategies to boost your email marketing

Email marketing allows you to engage with your customers. But you need to employ the right strategies to achieve your ultimate aims. Here are five strategies to supercharge your email marketing.

Date: 27 July 2023 By:

A female customer receives a host of marketing messages sharing the business' story

The power of storytelling and landing the sale

How do you cut through all the noise from social media, email newsletters and blog articles? You tell stories that connect with potential customers that prompt them to act.

Date: 26 July 2023 By:

Marketing automation helps this woman send more effective marketing emails.

Top tips for fail-proof marketing automation

Marketing automation can streamline marketing operations and boost efficiency. However, it's not without its challenges. Here's how to set up fool-proof marketing automation.

Date: 6 July 2023 By:

A man creates video content for his website

Movavi Video Editor review 2023

The dominance of online video content has created the demand for video editing tools. We review Movavi Video Editor and consider the pros, cons, features and pricing.

Date: 5 July 2023 By:

"We used automation to write the book"

"We used automation to write the book"

Tom Ollerton, founder of Automated Creative, discusses the launch of the company’s first ebook, how automation played a key role in its creation, and why the marketing industry is so hard to break into at the moment

Date: 28 June 2023 By:

A social media manager is briefing the business about the marketing strategy

Fostering business transparency

People expect companies to be clear and honest in their dealings with the public. Discover how transparency about products, services and prices that builds customer trust and satisfaction.

Date: 23 June 2023 By:

A brand agency review all customer touch points to build a consistent brand approach

Why does your business need a brand experience agency?

Brand experience is no longer optional but is a strategic imperative for small businesses aiming for sustainable growth. Discover how working with a brand experience agency is important.

Date: 23 June 2023 By:

Making online sales using TikTok Shop

How is the TikTok shop affecting ecommerce businesses?

Discover how TikTok Shop is impacting online and ecommerce businesses from the seamless integration of shopping and social media to the amplification of influencer marketing.

Date: 20 June 2023 By:

A small business is planning their social media content plan

Top five time-saving social media management tips

Managing multiple social media platforms can be time-consuming. We share five simple tips that can save you time and effort.

Date: 5 June 2023 By:

A businesswoman enjoys the results ofher new brand strategy

Here's how to be better by reviewing your branding

Just because a branding strategy is easy to implement doesn't mean it is the right approach for your small business. Here's how to boost your branding by reviewing what your strategy.

Date: 26 May 2023 By:

A man accesses the company data using Identity and Access Management

Why identity and access management is essential

Your business will face a range of online risks. Identity and Access Management can help protect your business from these risks.

Date: 25 May 2023 By:

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.