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What can Zara teach other retailers about improving their margins? David Courtier-Dutton reveals how the high street retailer uses customer feedback.

Infographic: When a prospective customer takes home a promotional product they are more likely to recognise a brand the next time they see it.

Dave Chaffey is one of the world's leading online experts. He reveals how to use benchmarking techniques to improve your digital marketing.

Pushed for time but want to get results? Gemma Went offers ten simple online marketing ideas that small firms like yours can benefit from right now.

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.