Marketing strategy

Online marketing

Woman on the phone while using her laptop to talk to a customer in her ecommerce store

Article

Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Social media

Media advertising

Multiple different multicoloured measuring cups used for cooking

Article

Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Customer care

Sales

Preparing your sales pitch - checklist

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Preparing your sales pitch - checklist

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

Market research

A man sitting in front of a computer looking at consumer panels online

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How to use online consumer panels

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.

Direct marketing

Closeup of a man holding a green pen pointing at his iPad

Article

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Exhibitions and events

PR