Marketing strategy

A female cosmetic dentist treats a patient

Article

How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

Online marketing

Social media

Media advertising

Customer care

Sales

Market research

DIY market research

Article

How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

Direct marketing

Closeup of a man holding a green pen pointing at his iPad

Article

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Exhibitions and events

PR