Marketing strategy

Image

Article

The art of customer segmentation

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

Online marketing

Social media

Media advertising

Image

Article

Local sponsorship is good for business

Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.

Customer care

Sales

Market research

Direct marketing

Image

Article

Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Exhibitions and events

PR

Image

Article

Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.