Marketing strategy

Article

Building a brand - checklist

A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

Online marketing

Self employed women writing a pay-per-click ad at home on her laptop

Article

Writing a pay-per-click ad

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness

Social media

Media advertising

Writing an advertisement - checklist

Article

Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

Sales

Preparing your sales pitch - checklist

Article

Preparing your sales pitch - checklist

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

Market research

A main checks the lable on a bottle of wine to assess the value for money.

Article

A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Direct marketing

Exhibitions and events

Exhibiting - checklist

Article

Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

PR