Marketing essentials

A marketing team work on a business rebrand


How to rebrand your small business

Rebranding your small business can give it new impetus especially your brand is underperforming. When to rebrand and how to make your new brand a success

Online marketing

Social media


Brown leather wallet on a white piece of paper that says 'PROJECT'


Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care


Market research

Man holding a pen showing market research on a piece of paper on a clipboard


Market research FAQs

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper


Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[