Marketing strategy

Man in a suit pressing white 'BRAND' sign at the camera

FAQs

Building a brand FAQs

Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

Online marketing

Social media

Media advertising

A man lists all the different types of advertisment he might need

FAQs

Writing an advertisement FAQs

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

Customer care

Sales

Market research

A main checks the lable on a bottle of wine to assess the value for money.

Article

A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Direct marketing

Exhibitions and events

'Do' and 'Don't' written in a notepad with light bulbs surrounding it

Article

Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

PR