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To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

Pushed for time but want to get results? Gemma Went offers ten simple online marketing ideas that small firms like yours can benefit from right now.

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Today's empowered consumers don't like being 'sold to'. How businesses can engage with an online audience, and why emotions are still powerful.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.