Marketing strategy

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Article

Seven ways to price your product

Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.

Online marketing

Social media

Media advertising

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FAQs

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Customer care

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FAQs

Building customer loyalty FAQs

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

Sales

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Article

Why you must follow up leads

Research reveals that 80 per cent of non-routine sales occur only after at least five follow-ups, so the 8 per cent who persevere will succeed.

Market research

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Article

A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Direct marketing

Exhibitions and events

PR