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A poor or out-of-date image could be holding your business back, while simple changes could make a huge difference. But where should you start?

Email marketing can be very effective - if you get it right. Jonathan Rodger offers ten key tips to ensure your email marketing pays dividends.

Increasing your contacts on LinkedIn or Twitter can help you find suppliers, get a quick answer to a business question or generate new sales leads.

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.

Qualitative research is about finding out not just what people think but why they think it, as well as their motivations and feelings.

Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?

Business events can be a great way to meet prospects and raise your profile - but they can be hard to get right. Small business owners describe how they get value out of exhibitions.

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.