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Although The Bribery Act has most impact on businesses which trade overseas, it could mean you need to change the way you do business.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

Social networking sites like Facebook allow businesses to engage with customers. People can visit the page, share comments and start conversations.

Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.

The quality of your delivery service can make or break your ecommerce business. Chloe Thomas on how to improve deliveries and boost online sales.

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

John Keating of Databroker explains how to source a mailing list for your marketing that is fit for purpose.

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

Word-of-mouth recommendation is one of the best forms of advertising, because it is persuasive, credible and free. Find out how to achieve it.