Marketing strategy

Online marketing

Social media

Media advertising

A virtual advert appears in the sky over the city

Article

Q&A: The future of outdoor advertising

Augmented reality is opening up possibilities in OOH advertising - even for small businesses. Daniel Siden of Lightvert explains one new development.

Customer care

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Article

Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Sales

Market research

Direct marketing

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Article

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Exhibitions and events

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FAQs

Exhibition FAQs

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

PR

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FAQs

Effective PR FAQs

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.