Marketing strategy

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SWOT analysis

SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.

Online marketing

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Your website strategy

Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.

Social media

Media advertising

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

Sales

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Managing your sales team

Getting the most out of your sales team is an essential part of ensuring they achieve their full potential. Read our guide to managing sales people.

Market research

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Writing a research brief

To brief an agency, be clear on what you want to know, who your audience is, your preferred research approach, deadline and budget

Direct marketing

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Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Exhibitions and events

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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

PR

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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.