Marketing strategy

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SWOT analysis

SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces. Read our guide to completing a SWOT.

Online marketing

Social media

Media advertising

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Local sponsorship is good for business

Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.

Customer care

Sales

Market research

Direct marketing

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Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Exhibitions and events

PR

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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.