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The culture of sharing is already well-established among consumers. Now businesses are discovering that by collaborating they can reach new audiences.

In a crowded list of Google results, a business with four or five stars will stand out - so how do you get positive reviews online?

The story of how a much-loved West Country brewery built and engages a loyal following online and saw its sales increase dramtically as a result.

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?

Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

How to make sure potential customers can find you when they are out and about or using a mobile device: the apps you want to be seen on.

With digital printing bringing down the cost of business cards it’s time to think a bit more clearly about what you put on the back of yours.

Your reputation is perhaps your best asset in the business world. Lose it and all your hard work will be lost. Here's how to protect and enhance it.