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Technology is allowing business marketing to be increasingly localised. Find out how you can use technology to attract local customers.

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.