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Two-thirds of business owners admit that they get inspiration for their marketing from their competitors and regularly copy what they do.

An at-a-glance guide to GDPR in the form of five simple GIFs so UK small businesses can prepare for the new rules on data protection.

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

A video has the power of a million words, it appeals to all our senses and can strongly influence consumer behaviour says Matt Gardner of Vebu.

Social media is a person-to-person tool, not a brand-to-person tool. That's why salespeople – and not just marketers – must use social media.

Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.