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Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

Social media expert Alison Battisby provides an essential checklist to help you get the most out of Instagram, from creating themes to using hashtags.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[