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To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

Pushed for time but want to get results? Gemma Went offers ten simple online marketing ideas that small firms like yours can benefit from right now.

Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Businesses that don't push the boundaries don't learn, don’t grow and don’t win consumer attention. Why not try something a little different this year?

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

A high-impact advert, delivered right to prospects' homes, can generate a great return on investment. Seven top tips to help you get the best results.

Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.