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To sell to a large audience, you first need to understand your ideal customer; Shweta Jhajharia explains how to create a marketing avatar.

Two-thirds of business owners admit that they get inspiration for their marketing from their competitors and regularly copy what they do.

If you want a YouTube video to go viral, it must offer the right content and hit the right emotional sweet spots. Professor Bjorn Schuller explains.

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

Which works best for small businesses? Facebook advertising, email marketing or text marketing? Joseph Cox of TextLocal investigates.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.