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While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers.

QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.

Social media expert Alison Battisby provides an essential checklist to help you get the most out of Instagram, from creating themes to using hashtags.

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

FAQs on all aspects of telemarketing for small businesses

Use B2B International's market research survey accuracy ready reckoner to assess how statistically accurate the results of your survey will be.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

Sarah Weller on how attending networking events has helped her make new contacts. She offers advice on how to get the most out of networking.

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.