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The New Year is the perfect time to review your marketing strategy, channel and messages. Five top tips for giving your marketing a new lease of life.

General Data Protection Regulation (GDPR) becomes law in May 2018. Luke Barlow explains what the new guidelines mean for small businesses.

Social media is saturated with business content - and not everyone is getting it right. Four tips to help you stand out for the right reasons.

Many consumers now can't tell the difference between paid ads and organic search results on Google. Thomas Stocks studies the implications.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.