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Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

Alyssa Smith is a British entrepreneur whose iconic silver jewellery has many devoted fans. Alyssa explains how she built her successful brand.

Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?

When a customer wants to buy from you, make it easy for them to complete the purchase. But are things really that simple?

There are no quick tricks when it comes to selling expensive products. But with the right marketing you could seriously improve your sales.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.

Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.