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Effective international marketing is crucial if you want to take advantage of export opportunities. Here’s how to approach marketing overseas.

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.

Luan Wise on how to make the most of your LinkedIn profile - from your picture and heading to your list of your skills and achievements.

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Customer service has never been so important, yet many firms seem to have lost sight of their customers' needs. You need to exceed their expectations.

An agent will act on your behalf to negotiate sales of your products or services. They are often used when selling products in overseas markets.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.

Do TV shows such as The Apprentice and Dragons' Den paint a realistic picture of business? We ask some small business experts for their thoughts.