Marketing strategy

Online marketing

How to hit top spot on Google

Article

How to hit top spot on Google

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.

Social media

Media advertising

Multiple different multicoloured measuring cups used for cooking

Article

Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Customer care

Sales

Two employees shaking hands with an agent with paper and mobile devices in the foreground

Article

Dealing with an agent

An agent will act on your behalf to negotiate sales of your products or services. They are often used when selling products in overseas markets.

Market research

Direct marketing

Closeup of a man holding a green pen pointing at his iPad

Article

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Exhibitions and events

PR