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Ask people to pay too much and they will stop buying: too little and your profit margin slides. Here are seven ways to price your product accurately.

Ten types of shopper and how independent retailers can attract them and win them over in-store and online using mobile commerce and social media

You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

Research reveals that 80 per cent of non-routine sales occur only after at least five follow-ups, so the 8 per cent who persevere will succeed.

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

With digital printing bringing down the cost of business cards it’s time to think a bit more clearly about what you put on the back of yours.

The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.