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It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.

Online directories can be a low-cost way of driving potential customers to your website. But how do you know which you should be advertising in?

Social media allows businesses to manage their online presence and speak to customers and prospects. An overview of social media for small businesses.

Your creative people can be your strongest business asset, because they can give you something that is valuable — ideas. So how do you motivate them?

It’s more cost-effective to cultivate existing customers than look for new ones. CRM can help you sell more to your existing customers.

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

Knowing your market is vital if you want to maximise sales and stand out from the competition. We explain how to find and use market information.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts