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Effective international marketing is crucial if you want to take advantage of export opportunities. Here’s how to approach marketing overseas.

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Pinterest is like an online noticeboard where you can pin stuff you like and share it with others. See how to use this social network in your business

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

If you think that market research has to be expensive, think again. Small firms can now do market research online without spending a fortune.

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.

Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.