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Build a community through crowdfunding, and you'll benefit from a loyal crowd of supporters as well as finance. John Auckland of TribeFirst explains.

If you've got an online shop, you need to get your marketing right. Don't be led down the garden path - read these common misconceptions first.

Gemma Went shares some tips and suggests some useful tools that can help you get results on social media in just half an hour a day.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.