Marketing strategy

Online marketing

A woman scans a marketing QR code with her smartphone

Article

Q&A: Mobile marketing with QR codes

QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.

Social media

Media advertising

Man using a laptop to look at an advertising strategy website

FAQs

Advertising strategy FAQs

Read our FAQs on advertising strategy, including whether it's right for your business, where to advertise, costs, and campaign planning.

Customer care

Sales

Market research

Direct marketing

Exhibitions and events

PR

telesales staff - Using PR to reach your customers

Article

Using PR to reach your customers

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.