Marketing strategy

Online marketing

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Understand your online competitors

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Social media

Media advertising

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Tool

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

Customer care

Sales

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Q&A: Closing a sale

Sales expert Ian Cochrane explains how to recognise buying signals, overcome objections and close a deal when selling to customers face-to-face.

Market research

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Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

Direct marketing

Exhibitions and events

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Dos and don'ts when visiting a trade show

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

PR

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Using PR to reach your customers

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.