Home | MarketingDonut

Even the best sales people are often stumped by customer price objections. The trick is to prepare your response in advance says Andy Bounds.

What can Zara teach other retailers about improving their margins? David Courtier-Dutton reveals how the high street retailer uses customer feedback.

Effective digital marketing is about coordinating and balancing everything, from pay-per-click ads and SEO to content marketing and social media.

Dave Chaffey is one of the world's leading online experts. He reveals how to use benchmarking techniques to improve your digital marketing.

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.