Marketing strategy

A female cosmetic dentist treats a patient


How to market a professional practice

Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

Online marketing

Social media

Media advertising

Customer care


Market research

DIY market research


How to conduct DIY surveys online

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

Direct marketing

Exhibitions and events