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Just how special is your unique selling proposition (USP)? Shweta Jhajharia suggests three ways to test your USP in order to improve it.

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

Which works best for small businesses? Facebook advertising, email marketing or text marketing? Joseph Cox of TextLocal investigates.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Today's empowered consumers don't like being 'sold to'. How businesses can engage with an online audience, and why emotions are still powerful.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Most of us get our news and information via smartphones and other devices; but research shows that people spend longer reading printed material.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.