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A strong brand calls for a clear visual identity, effective messaging and a distinctive brand voice that resonates with your target audience.

Email marketing is an effective way to boost sales. Find out which subject lines have the biggest impact and why some advice may be misleading.

Social media has transformed the way we market, but it hasn't replaced other ways to reach your audience. How to combine your marketing activities.

Are you confused or sceptical about what market research can offer? We reveal how to use market research successfully for your small business.