Marketing strategy

Image

Article

Ten fundamentals of export marketing

Before you leap onto the international stage, what factors do you need to consider when you’re marketing a company, product or service abroad?

Online marketing

Image

Article

Understand your online competitors

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Social media

Media advertising

Image

Tool

How to brief a creative team

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

Customer care

Sales

Image

Article

Q&A: Closing a sale

Sales expert Ian Cochrane explains how to recognise buying signals, overcome objections and close a deal when selling to customers face-to-face.

Market research

Image

Article

Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

Direct marketing

Exhibitions and events

PR

Image

Article

Using PR to reach your customers

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.