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A memorable brand can reinforce your identity and encourage customer loyalty. But there's a lot more to a lasting brand than a well-designed logo.

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness

Online social media platforms such as Facebook and Twitter have moved into the business mainstream - but the law isn't always clear.

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

From demonstrating that you understand your customers to handling complaints promptly and effectively, learn how to set up a customer care programme.

Selling can be intimidating, but our useful checklist will help your prepare a sales pitch that will persuade the customer, overcome objections and close the sale.

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Any business that handles and stores data and uses it for marketing purposes needs to make sure they're doing so legally.

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

As a business owner you should always be prepared to deal with bad publicity. Follow these steps to minimise damage and get things back on track.