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How to market your knowledge-based business; how to sell your own expertise as a consultant and build a strong reputation in a niche market.

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

Luan Wise on how to make the most of your LinkedIn profile - from your picture and heading to your list of your skills and achievements.

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

However up-to-the-minute your technology is, the human touch is far and away the best way to keep customers happy and generate more business.

Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.

How to measure your marketing to optimise results and boost response rates

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.

Once in a while every business is going to receive a customer complaint. And, as customer-focused business people, we have to be ready to respond.