Marketing strategy

Online marketing

Social media

Media advertising

The secret to good writing? Keep it simple

Article

Secrets of good writing

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

Customer care

A businessman waits in the reception of a big client

Article

Working with a big client

If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.

Sales

A salesman makes a winning sales pitch

Article

Write a winning business proposal

The difference between winning and losing a contract could be down to the quality of your initial proposal: saying the right things in the right way.

Market research

Direct marketing

Exhibitions and events

An exhibition

Article

Dos and don'ts when visiting a trade show

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

PR