Marketing essentials

Freelance graphic designer working for a small business


How to hire a freelance designer

Hiring a freelance graphic designer can ensure that your business looks professional in its branding, in marketing materials and online; but how do you find the right designer?

Online marketing

Social media


Brown leather wallet on a white piece of paper that says 'PROJECT'


Advertising on a budget - checklist

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Customer care


Market research

PR and promotion

Business owner working on PR strategy and reading business news in newspaper


Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[