Marketing strategy

Online marketing

Social media

Media advertising

Customer care

Sales

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Why you must follow up leads

Research reveals that 80 per cent of non-routine sales occur only after at least five follow-ups, so the 8 per cent who persevere will succeed.

Market research

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Writing a research brief

To brief an agency, be clear on what you want to know, who your audience is, your preferred research approach, deadline and budget

Direct marketing

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Royal Mail mailing services

Find the right Royal Mail mailing services for your business needs. You can obtain online quotes, plan your mailings and marketing campaigns.

Exhibitions and events

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How networking benefits my business

Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.

PR

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Golden rules of complaints handling

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.