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Read these handy FAQs and find out how to build a brand, including creating a logo, registering a trademark and branding on a budget.

Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.

You may think of cute kittens or cakes, but Pinterest is one of the fastest growing social media sites. Here are six things you should know about it.

Make sure you know exactly what you want the reader to do as a result of seeing your advertisement - these FAQs will help you get it right.

Failing to attract enough customers is worrying, but if you know why you might be able to turn things around. Here are six possibilities.

While many businesses put a lot of effort into trying to attract new customers, they risk missing the chance to sell more to existing customers.

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.