Marketing essentials

Online marketing

Social media


Small business team working on a direct marketing campaign


What is direct marketing?

What is direct marketing?; how to get results from direct mail, leafleting, email marketing campaigns and text marketing.

Customer care


Market research

A marketing team review the results of their market research


Q&A: Market research

Market research is crucial when launching any new business, product or service. It helps establish if there's space in the market for you. We answer the key questions on market research as a small business.

PR and promotion

Business owner working on PR strategy and reading business news in newspaper


Effective PR FAQs

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[