Marketing strategy

Woman on the phone while using her laptop to talk to a customer in her ecommerce store

Article

Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Online marketing

Social media

Media advertising

Customer care

Sales

Market research

Benchmarking

Article

Benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

Direct marketing

Two men holding a clipboard in a print shop

FAQs

Buying print FAQs

Frequently asked questions about buying print, the design process, photography, keeping prices down and what to do if you're not satisfied.

Exhibitions and events

Group of employees in suits networking with each other

Article

How networking benefits my business

Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.

PR

Woman in a suit handling a complaint from a man and a woman

Article

Golden rules of complaints handling

Although no one likes receiving a complaint, they provide an opportunity to identify and rectify problems with your current systems or product.