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How do you decide how much to spend on marketing and what happens if your business has to make cuts? Drayton Bird looks at marketing spend.

Email marketing offers superb potential, but the design of your emails and the images you use can make or break a campaign says Matt Bird.

A professional profile is an essential part of your sales and marketing toolkit. It can bring your company to life and demonstrate your credentials.

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.

The difference between winning and losing a contract could be down to the quality of your initial proposal: saying the right things in the right way.

How to measure your marketing to optimise results and boost response rates

How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.