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If you have an online business, the world could be your oyster. But there are some definite pros and cons when it comes to selling overseas.

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Social networks allow small businesses to connect with customers. Your profile is often the first thing new contacts see so make it count.

The AdCracker website has some useful sample briefs to help you if you've never briefed a creative team before. Or even if you have.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Sales expert Ian Cochrane explains how to recognise buying signals, overcome objections and close a deal when selling to customers face-to-face.

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Experience explains how to measure your marketing.

Kay Phillips of SMS marketing specialists 24X highlights ways that texting can help you spread the word about your products and services.

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

Public relations is whatever you do that affects how you are perceived by customers, investors and the public. Make it work for you.