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Even the best sales people are often stumped by customer price objections. The trick is to prepare your response in advance says Andy Bounds.

What can Zara teach other retailers about improving their margins? David Courtier-Dutton reveals how the high street retailer uses customer feedback.

Effective digital marketing is about coordinating and balancing everything, from pay-per-click ads and SEO to content marketing and social media.

Dave Chaffey is one of the world's leading online experts. He reveals how to use benchmarking techniques to improve your digital marketing.

LinkedIn has changed its desktop design and some of its functionality. Luan Wise explains the changes and assesses their potential impact.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Do you feel uncomfortable selling? Chris Goodfellow explains how even natural introverts can tackle their nerves and build sales confidence.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.