Marketing strategy

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Export finance

Exporting can be more financially complex than selling in the UK. How to negotiate payment methods, choose financing and deal with foreign currencies.

Online marketing

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Eight top tips for selling online

Selling online involves more than just building a website and listing your products or services. Get advice on how to sell online.

Social media

Media advertising

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Writing an advertisement - checklist

Use this checklist to help you write an effective advertisement, from deciding on the message to design options, and getting a good response.

Customer care

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Building customer loyalty

Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.

Sales

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Managing your sales team

Getting the most out of your sales team is an essential part of ensuring they achieve their full potential. Read our guide to managing sales people.

Market research

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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Direct marketing

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Using direct marketing - checklist

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Exhibitions and events

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Exhibiting - checklist

Exhibitions can be a great place to meet potential customers face to face. Here are the key steps to exhibition success.

PR

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Writing a press release - checklist

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.