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Infographic: When a prospective customer takes home a promotional product they are more likely to recognise a brand the next time they see it.

Effective digital marketing is about coordinating and balancing everything, from pay-per-click ads and SEO to content marketing and social media.

Emojis are a popular way of communicating; why brands are now using emojis in digital marketing to find new ways to engage with customers.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Conversational presenting allows you to find out what your audience wants before you present your solutions. Spencer Waldron explains.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

The complete guide to writing a press release: what you should include, how to structure and present it and how to get it to the right journalists.