Marketing strategy

Research your export markets


Research your export markets

It's essential to carry out thorough research before you start exporting, to avoid costly mistakes and boost your chances of success. Our guide.

Online marketing

Social media

Media advertising

Customer care


Two men in suits shaking hands and closing a sale


Closing a sale

Having the right information about your customers can help to seal a deal. There are four key types of information that can help you make a sale.

Market research

Direct marketing

Exhibitions and events

Group of employees in suits networking with each other


How networking benefits my business

Anita Brightley-Hodges, creative and managing director of Kent-based Brightley-Hodges Associates, explains how networking benefits her business.



Using PR to improve your business FAQs

19 FAQs explaining how to use media coverage to publicise your business, its products and its successes, and how to make the most of your PR efforts