Home | MarketingDonut

PR is used to raise the profile of a business and portray the business in a good light. Here are 10 FAQs on how to use PR in a small business.

Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.

Twitter should not be used simply to broadcast sales messages all day, but often it can drive sales. Find out how to start using Twitter for business.

Don't blow your advertising budget on an expensive radio advert which goes out at 3am. Save money by investing in low-cost advertising options.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Body language expert Robert Phipps explains how understanding non-verbal communication can help small firms to increase their sales.

Use these handy FAQs to plan your market research, from research methods and costs to finding an agency who understands your needs.

It’s not easy marketing any business. You have to take risks and sometimes they don’t pay off. But your mistakes can provide valuable lessons.

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

Editorial coverage has more credibility with potential customers than an advertisement. Follow these steps to get into your local media.