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Marketing is vital for accountants and law firms that want to bring in new business. But what are the key principles for promoting professional firms?

In a crowded list of Google results, a business with four or five stars will stand out - so how do you get positive reviews online?

Pinterest is more search engine than social network. Gemma Went explains how to maximise Pinterest's potential to drive traffic to your website.

Want to reach a new audience? Sponsoring a successful email newsletter can help you deliver your message effectively to your target market.

Big data promises to revolutionise marketing analytics and drive results. But what is big data and how do you use it to understand your customers?

Many people hate cold calling, but sometimes there is no alternative when you need to attract new customers. Expert Andy Preston provides advice.

For anyone carrying out their own market research online there are a number of pitfalls to watch out for. This article offers some in-depth guidance.

The key questions you need to answer to develop a successful customer segmentation strategy.

With digital printing bringing down the cost of business cards it’s time to think a bit more clearly about what you put on the back of yours.

Your reputation is perhaps your best asset in the business world. Lose it and all your hard work will be lost. Here's how to protect and enhance it.