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Two-thirds of business owners admit that they get inspiration for their marketing from their competitors and regularly copy what they do.

An at-a-glance guide to GDPR in the form of five simple GIFs so UK small businesses can prepare for the new rules on data protection.

If you want a YouTube video to go viral, it must offer the right content and hit the right emotional sweet spots. Professor Bjorn Schuller explains.

Traditional marketing methods can be seen everywhere - from broadcast to print - and are working hand-in-hand with digital marketing campaigns.

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Traditional billboards offer an affordable way for small businesses to stand out in their local community and provide an attractive ROI.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Today's empowered consumers don't like being 'sold to'. How businesses can engage with an online audience, and why emotions are still powerful.

Struggling to connect with your customers? You may already have the data you need to win their engagement and loyalty - with a little expert help.

General Data Protection Regulation (GDPR) becomes law in May 2018. Luke Barlow explains what the new guidelines mean for small businesses.

Standing out is the name of the game when it comes to selling online. Could virtual tickets help your business make a lasting impression?

There’s plenty of advice about how to get PR but it can be hard for small businesses to get press coverage. Here's how to get noticed.