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Not all customers are the same. So stop taking a one-size-fits-all approach to your marketing and start segmenting your customers.

Ten types of shopper and how independent retailers can attract them and win them over in-store and online using mobile commerce and social media

The internet undoubtedly brings a wealth of business benefits. But it also poses risks. This checklist explains how to get the most from the internet.

Small firms can get good publicity and valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Finding new clients is not easy when you are self-employed - nine ways to get more work as a freelancer

Market research can provide you with a lot of extremely useful information, much of it for free. Read our introduction to market research.

Direct marketing lets small businesses make the most of limited resources. But a clear message and a quality mailing list is essential.

Exhibitions provide the opportunity to meet, connect and build rapport with prospects and customers. Here's how to make the most of exhibitions.

Use this checklist to help you write an effective press release, including how to structure it, what you need to include and what format to use.