Marketing strategy

Online marketing

Social media

Media advertising

Customer care

Sales

Shelves containing lots of coloured telephones representing telephone marketing calls

Article

Telephone marketing

Many businesses use telephone marketing to communicate with customers. Any firm that sells direct usually handles enquiries and orders over the phone.

Market research

A main checks the lable on a bottle of wine to assess the value for money.

Article

A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Direct marketing

Exhibitions and events

'Do' and 'Don't' written in a notepad with light bulbs surrounding it

Article

Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

PR