Market analysis

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.

Desk research is any intelligence or data that already exists. It can provide you with a lot of extremely useful information, much of it for free.

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

Price comparison websites do a great job helping consumers find good deals, but they can also be useful to small business owners if used properly.