Market analysis

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

Market analysis
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Market analysis - overview

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

Using the internet for research

Understanding how to use the internet efficiently can help you find the information you want more easily, and be sure it's reliable.

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Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

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Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.

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A guide to price comparison websites

Price comparison websites are valuable tools to help you analyse competitors and check out price fluctuations. We guide you through the key sites.