Market analysis

Understanding how your market works and what customers want is vital. Industry analysis and market research can identify where to focus your efforts.

Market analysis - overview

Start here for our quick guide to how to analyse and understand data on your market, customers, competitors, trends and opportunities.

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Checklist for customer satisfaction

Retaining customers is cheaper than finding new ones. Customers become repeat purchasers because they like your product and appreciate your service.

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Keeping your eyes on the competition

Businesses need to spend more time watching their backs and looking at what their competitors are up to, according to our market research expert.