Online and PPC advertising

Unlike traditional advertising, online advertising can deliver visitors immediately - through a simple click on your ad with measurable results.

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A guide to Microsoft Advertising (Bing Ads)

What is Microsoft Advertising and how does it differ from Google Ads. What Microsoft Advertising costs. How to use Microsoft Advertising to get better results from your PPC advertising

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Eight free tools for Google Ads

Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.

Google Ads analytics dashboard used to manage performance and make cost adjustments for the campaigns running on Google Ads
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Managing your Google Ads costs

Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

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Setting up a pay-per-click campaign

Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.

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Where to advertise online

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer

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Writing a pay-per-click ad

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness