A successful sales process looks at the customer and what they want, rather than just what kind of product or service you're trying to sell.

Negotiating - overview

How to negotiate: selling solutions, overcoming objections and closing a sale that satisfies your customer’s needs and those of your business.

Worried sales man

Selling made easy

What makes a great salesperson? One thing's for sure, it's not about having the gift of the gab. Two top sales gurus reveal the secret to selling.

A sales assistant explains the benefits offered by a specific piece of tech.

Selling the benefits

Successful selling means showing customers how your product meets their needs. Highlight its benefits rather than just describing it.

A businessman closing the sale

How to close a sale

Sales expert Ian Cochrane explains how to recognise buying signals, overcome objections and close a deal when selling to customers face-to-face.

A smiling, successful saleswoman

What makes a great salesperson?

There are five key salesperson types, but one beats them all. Fascinating insight into sales technique by Andy Bounds.

Two men in suits sat at a table negotiating a sale together

Negotiating a sale FAQs

The key to successful negotiation is to understand your customers. The more you know about them, the stronger your position will be. Read these FAQs.

A banner spelling out the word 'Cold call?'

Selling technique FAQs

12 FAQs on sales technique, including which customers to concentrate on, when the best time is to make a sales approach and how to close a deal.


Essential guide to negotiating

How to plan your negotiating strategy, conduct a successful negotiation with customers and suppliers and get great deals for your business

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.