Marketing blog

Latest blogs

A guide to optimising your Amazon listings

Date: 21 November 2023

By:

Creator partnerships are not just about the money

Date: 14 November 2023

By:

A women using Instagram
Blog

Five things you should not do when marketing on Instagram

Marketing on Instagram can help you achieve a number of marketing goals. But there some simple mistakes you should avoid. We share five Instagram mistakes.

Date: 21 September 2022 By:

A women is using Google to find the answer to a question
Blog

Should you worry about Google's helpful content update?

Google regularly rolls out search algorithm updates. This article looks at how the helpful content update will impact websites and what you can do to make sure your site is not hit.

Date: 16 September 2022 By:

A woman makes a purchase after being influenced by a sales campaign
Blog

How to improve a stale sales campaign

Sometimes a sales campaign just doesn’t hit the mark. Others start to go stale, and sales begin to dwindle. Discover seven steps to reviving a sales campaign.

Date: 16 September 2022 By:

A man uses Instagram
Blog

How to announce your local business on Instagram

Want to launch your business on Instagram but not sure where to start? This great post covers the key steps to launching a local business on Instagram.

Date: 31 August 2022 By:

A woman is browsing the shelves of her local book shop
Blog

How to decide the best title for your publications

Choosing the right title for your publication can make it stand out from the crowd and help generate more sales. Discover four key considerations when deciding the best title.

Date: 25 August 2022 By:

A woman points at her smartphone with a VPN app open on screen
Blog

How a free online VPN can benefit internet marketers

The world of internet marketing is highly competitive but using a free VPN online can help you increase the success of your online marketing strategy.

Date: 23 August 2022 By:

A specialist digital marketing team working on a marketing campaign
Blog

Choose a digital marketing agency: considerations

Digital marketing plays a role in almost every business. Many smaller businesses outsource their digital marketing. If this sounds like you, read these tips for choosing a digital marketing agency.

Date: 23 August 2022 By:

Small business owner utilising machine learning to improve his business
Blog

How machine learning is growing small businesses

Machine learning is no longer the preserve of big businesses. Discover how ML can help small businesses make better business decisions and become more efficient and profitable.

Date: 18 August 2022 By:

A women sends email marketing messages to a database of leads from her phone
Blog

Key considerations when buying a marketing database

Buying a marketing database can give you a head start when you're starting out but there are some key considerations before you take the plunge.

Date: 17 August 2022 By:

Graphic designer planning a website prototype for a mobile smartphone
Blog

Is your B2B website breaking key UX design rules?

The usability of your B2B website depends on standard elements user have come to expect from websites. Discover the seven UX design commandments you must follow when creating a website.

Date: 4 August 2022 By:

Children watching tv
Blog

How to create product interest when marketing to children

When marketing to children, it’s important to capture their attention and make it exciting. Read on for how to create interest and market to children successfully.

Date: 14 April 2022 By:

Person on laptop, looking at data.
Blog

Ten ways to validate client's contact information

As a business, you will gather client data and information to deliver products easier. Gathering inaccurate data can damage your business. Here are ways to validate client data.

Date: 9 March 2022 By:

A marketing team looking at the results from their marketing strategy
Blog

Six factors that can affect your marketing strategy

No matter how well you plan your marketing, there are always factors that can derail your plans. We look at the six factors that can adversely influence your marketing.

Date: 19 January 2022 By:

Businesswoman draws a global networking structure on dark background
Blog

LinkedIn ads: Are they worth it?

LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.

Date: 11 June 2020 By:

A couple discussing loan options with an advisor
Blog

Four marketing strategies for loans businesses

Any business needs to keep a steady flow of customers coming through its doors - and loans agencies are no exception. How to attract more clients.

Date: 23 August 2019 By:

A large billboard site stands by a busy road, being seen by thousands of passing motorists.
Blog

Why classic billboards are here to stay

Firms are increasingly realising that digital billboards fail to offer the reach of traditional alternatives. Why classic billboards are here to stay.

Date: 21 May 2019 By:

Coulorful birds cutouts held up in the air
Blog

Do you really need multiple Twitter accounts?

Just how many Twitter accounts do you really need? Social media expert Luan Wise debates the pros and cons of having multiple Twitter accounts.

Date: 20 February 2017 By:

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.