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Alternative ways to showcase your business ethics

Date: 2 December 2019

By: Edwin Owusu-Peprah

Seven tips for becoming a stronger business owner

Date: 28 November 2019

By: Steve Conway

How VPNs have evolved into a potent marketing tool

Date: 27 November 2019

By: Jessica Sharp

A pair of programmers use microservices to inject new functionality into a bespoke marketing platform.

How microservices are changing online marketing

As a marketer, it’s essential to embrace new technologies and stay one step ahead. How microservices can help your marketing strategy stay flexible.

Date: 11 November 2019 By: Andrew Simmons

An entrepreneur brainstorms and tries out options for his new business website URL.

What to do when the perfect domain name is already taken

With so many business websites already out there, it's getting harder and harder to secure your preferred URL. If you're struggling, try these tips.

Date: 18 October 2019 By: .ONLINE domains

Festive games from Piknik being played on a range of devices including laptops and mibile phones

Festive greetings - six reasons to switch things up this year

If you really want to make an impression on your target audience at Christmas, offer them something they’ll remember - a branded game. Here’s why.

Date: 14 October 2019 By: Cari Kirby, Piknik

A young entrepreneur checks her Google Analytics account and makes refinements to her website to improve ROI.

The best web analytics tool for start ups - revealed

There are a lot of tools out there to help you track and analyse activity on your website - but the best one makes thing super-simple. Guess who?

Date: 2 October 2019 By: The Good Marketer

A group of happy business colleagues bond over playing a branded game together.

Power up your marketing with a branded game

People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.

Date: 16 September 2019 By: Cari Kirby, Piknik

Young ecommerce entrepreneur is working at home, packaging goods ready for delivery

Six killer tips to grow your ecommerce before 2020

Without a big budget, you can't simply spend your way to ecommerce success. Here's six tips for winning more customers and boosting ecommerce sales.

Date: 23 August 2019 By: The Good Marketer


Five steps to creating a great website

Launching your first business website is a thrilling experience - but you need to ensure you've got the essentials right. Five expert pointers.

Date: 22 August 2019 By: Vivian Johnson

A digital marketer gets deep insights using Search Console and Tag Manager on a business website

Analytics next steps: Search Console and click tracking

Once you’ve got to grips with Google Analytics, it’s important not to rest on your laurels. Two more steps to truly understanding your audience.

Date: 31 July 2019 By: Amy Wilkinson

A female entrepreneur checks the analytics reports for her business website.

Getting started with Google Analytics

Measuring your site’s performance can be tricky - how do you know if you’re hitting the mark? How analytics can help you understand your audience.

Date: 23 July 2019 By: Amy Wilkinson

A freelance designer begins work on a project having agreed his freelance contract

Three tips for managing freelancer contracts more effectively

Freelancers and contractors play a vital economic role allowing businesses to benefit from an agile workforce providing legal red tape is managed.

Date: 25 June 2019 By: Pavel Shynkarenko

A browser with an HTTPS URL demonstrating the site has been secured with an SSL certificate

How an SSL Certificate can influence your search rankings

An SSL certificate is a security mechanism for websites. So why does it impact on online search rankings have in relation? We explain all.

Date: 24 June 2019 By: Adam Ford

Two business colleagues study their website and can't understand how to optimise it for search.

SEO: how to stay ahead of Google's algorithm changes

Site search optimisation is vital If you want to get found - but it's hard to know which measures to prioritise. Four basics you must get right.

Date: 6 June 2019 By: Sheldon White

A frustrated businessman reviews his website and can't understand why it ranks badly in search.

Are outdated SEO beliefs holding your site back?

SEO is a fast-moving subject - but some businesses are still using tactics that went out with the dinosaurs. Are you guilty of these search sins?

Date: 6 June 2019 By: Daniel Carter

Image alt text:	Two colleagues discuss their latest display advertising designs and plan a campaign.

Four key display advertising trends for 2019 - infographic

Display advertising continues to thrive - but many marketers still struggle to get the best from the format. Bannerflow reveal four trends for 2019.

Date: 28 May 2019 By: Rachael Matthews

A website visitor looks tired and angry as she can't find what she needs in Google's search results.

How to develop a user-first SEO strategy

Google won't discuss its algorithm, but experts agree - user-focused content ranks higher. Boost SEO by considering the needs of your customers.

Date: 28 March 2019 By: Daniel Carter

Two smiling florists getting great search marketing results

Three steps to great search marketing results

Whether you're new to search marketing, or want to improve your current strategies, these easy tips can help your business run an effective campaign.

Date: 18 February 2019 By: Bing Ads

Session replay

Understand customer behaviour with session replay

Do customers enjoy shopping with you online? What prompts them to make a purchase - or to abandon one? Find out with session replay - here's how.

Date: 4 February 2019 By: Johnson William

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