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Latest blogs

Agency or in-house: What’s best for managing your PPC ads?

Date: 5 February 2025

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How to get ahead in your dream marketing career

Date: 30 January 2025

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A businessman is updating his PPC ad campaigns
Blog

Agency or in-house: What’s best for managing your PPC ads?

Agency or in-house? What’s the best way to manage your PPC ad campaigns? In this blog, we explore the pros and cons of each to help you decide.

Date: 5 February 2025 By:

A man does keyword research on his smartphone
Blog

Mastering keyword research to drive traffic and boost SEO success

Proper keyword research drives targeted traffic, enhances content relevance and achieves unparalleled SEO success. Know how to handle it all like a pro.

Date: 30 January 2025 By:

Small marketing team celebrate a successful email campaign
Blog

The best marketing tools for small businesses

Discover top tips on how marketing tools can save you time and money and elevate your small business marketing to new heights.

Date: 17 January 2025 By:

Wireframes for a new website design
Blog

Website redesign: eight lessons to keep you on track

Search engines are constantly updating their algorithms which can impact your online visibility. Make sure your website redesign stays on track with these key lessons.

Date: 6 January 2025 By:

A cookie consent form
Blog

Build trust with cookie consent banners

Cookie consent banners help you comply with data protection rules but also help you build trust online. Here’s how.

Date: 2 January 2025 By:

What's the best way to send marketing emails?
Blog

SMTP vs. API: Key differences and when to use each for email

What’s the best way to send emails? That depends on what you’re sending, how much you're sending and what extra information you need. Learn more here.

Date: 19 December 2024 By:

A man uses his smartphone in a grocery store to check prices
Blog

How grocery software is transforming the retail experience

Learn how the world of grocery retail has been transformed in recent years by changing customer expectations and revolutionary grocery software.

Date: 19 December 2024 By:

Programmatic advertising to maximise ad impact.
Blog

From data to decisions: how supply path analysis enhances advertising

Discover how supply path optimisation can improve the outcomes from programmatic advertising and how publishers and advertisers can boost revenue.

Date: 18 December 2024 By:

A man logs in to Shopify on his smartphone
Blog

Four growth-focused tips Shopify store owners must follow

Take your Shopify store to the next level with these four simple strategies that will help you boost sales, increase engagement and help you stand out in the crowd.

Date: 16 December 2024 By:

Reaching new audiences with cross-listing tools has boosted sales
Blog

How cross-listing tools make multi-platform selling easy

Discover how cross-listing can help your small business reach more customers, save time, reduce errors and improve your stock management.

Date: 13 December 2024 By:

AI in marketing
Blog

Leveraging AI for small business marketing success

Artificial intelligence can help small businesses keep pace with their bigger rivals by levelling the playing field. We share some practical AI applications for small businesses.

Date: 11 December 2024 By:

A young vlogger is recording his video content.
Blog

How video content can level up your social media strategy

If you’re not using video in your social media marketing, you are missing a trick. Discover five reasons for using video.

Date: 6 December 2024 By:

Marketing tools are helping this team boost conversion rates
Blog

Five essential marketing tools you need to start using

Modern marketers have access to powerful data and computing power, but to make the most of the resources at hand they need to utilise these essential tools.

Date: 20 November 2024 By:

A woman selects products to sell from her print-on-demand business
Blog

Print on demand: your FAQs answered

The global print-on-demand market is expected to be worth $10.72 billion by 2025. We answer your key questions on print on demand so you can work out if it’s right for your small business.

Date: 18 November 2024 By:

A saleswoman protects her documents with Lumin
Blog

How to secure business documents using passwords and permissions

Businesses handle confidential documents every single day. Here’s how to protect your valuable sales contracts, IP agreements and customer documents.

Date: 18 November 2024 By:

preciso
Blog

How to ensure native advertising success

Piero Pavone, CEO at Preciso, offers advice on what to look for in a successful native advertising platform.

Date: 6 November 2024 By:

A young man uses his smartphone to make a digital payment
Blog

What are digital payments?

People nowadays increasingly use digital payments for buying all their goods and services, but what are digital payments and how do they work?

Date: 5 November 2024 By:

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