How to get the most out of trade fairs, exhibitions and consumer shows to promote your business, gather sales leads and make more sales.

Exhibitions - overview

How to use business exhibitions, consumer shows and trade fairs to meet customers face-to-face, promote your business and sell products and services.

Exhibition stand employees demonstrate products to potential customers

Essential guide to exhibitions

Exhibitions and trade shows are a good opportunity to promote your products and business and generate sales leads. Our guide to exhibiting successfully.

A notebook with a list labelled my goals

Setting exhibition and event objectives

Many people attend business shows with good intentions, aiming to meet people, do business and generate sales. But often their objectives are too vague, and either non-measurable or unrealistic.

'Do' and 'Don't' written in a notepad with light bulbs surrounding it

Dos and don'ts when exhibiting

There are some definite dos and don'ts when it comes to exhibiting at a business exhibition, trade event or consumer show - follow these expert tips to make the most of your investment.

A woman attending an exhibition

Dos and don'ts when visiting a trade show

Even if you aren't exhibiting, a business exhibition, event or trade show in your industry can offer a brilliant chance to research your market, make new connections and gain inspiration.

An overhead shot of a busy exhibition hall

Exhibition FAQs

Read answers to frequently asked questions about exhibitions. Find out why you should exhibit, likely costs and how to measure cost-effectiveness.

A man gives his business card to a sales rep on an exhibition stand

How to follow up leads after an exhibition

Unsurprisingly, everyone says that they do follow up after attending business events - but statistics don't bear that out. Simon Naudi explains how to effectively follow up leads.

Venue staff refresh the coffee at a business event

Holding your own event

How to put your business in the spotlight by holding a promotional event, and how it could help you reach and impress prospective customers.

Delegates networking at a trade show

Visiting a trade show

To make the most of the opportunities to network at trade shows, you should plan your visit in advance. What you need to bear in mind.

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