Customer loyalty

Customer loyalty schemes reward your best customers and give them an incentive to come back - and to pass the word on. What you need to know.

Loyal customers buy more, more regularly, and will frequently recommend your business to others. Our guide to keeping your customers coming back.

Given the cost of attracting new customers to your business – ensuring customer loyalty can be the difference between failure and success.

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

Customer retention is vital for every business, and implementing a loyalty scheme can be an effective way to keep customers coming back for more. Derek Williams, CEO of the WOW! Awards, explains.

Why your best sales people could be your customers thanks to word of mouth. Shweta Jhajharia on how to turn loyal customers into a sales team.

Many firms don't know who their most profitable customers are or how to retain them. In difficult times, customer loyalty may be your greatest weapon.

Keeping customers makes good business sense but it's not always easy. Here are our tips on how you can keep customers coming back to your business.

Offering free goods, discounts and special buying opportunities to regular customers shows you value them and keeps them coming through your door.

Good customer care needs a personal touch, but businesses must ensure that client hospitality is “proportionate” or risk prosecution.