Customer loyalty

Loyalty schemes are an effective way to improve your customer-retention levels. Increasing your customer retention can significantly increase profits.

Barista handing a customer a coffee with a big smile
ARTICLE

Customer loyalty schemes - overview

Customer loyalty schemes reward your best customers and give them an incentive to come back - and to pass the word on. What you need to know.

A businessman gives a customer a gift to acknowledge their loyalty
Article

Ten ways to reward loyal customers

Offering free goods, discounts and special buying opportunities to regular customers shows you value them and keeps them coming through your door.

Customer loyalty mind-map on white tablet
FAQs

Building customer loyalty FAQs

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.