Content marketing

Relevant, interesting content helps businesses to build relationships. Our guide to the benefits of content marketing and how to use it effectively.

How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie.

Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.

Nine ways to market your business online cheaply or for free, including social media, SEO and email.

Content is at the heart of today’s marketing strategies as websites and blogs demonstrate expertise, sell services and grow professional businesses.

Improve response rates to your marketing messages by relating to your customers and their needs, rather than only focussing on your business.

Kira Lauber explains the importance of creating a narrative and using a metaphor to present complex data in a clear and attractive way.

Have you thought about creating videos to promote your business? Video can help your SEO results and it is an effective way to boost engagement.

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Confused about all the conflicting advice on SEO? Danielle Haley from Freelance SEO Essex outlines ten simple ways to improve your search ranking.

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

How do you talk to your customers in your marketing communications? Often, how you say something is just as important as what you are saying.

What is podcasting and why should you use it for your business? Podcasts are surprisingly easy to create and can help you connect with your customers.

Case studies make great promotional material for any business. Telling how your company has helped a client could bring you valuable media coverage.

Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.