Marketing blog

Supply Chain Management Software (SCMS) can help you streamline processes, improve customer service, tighten up efficiency and boost profits.

Do you know how your customers would prefer to contact you? Dave Millett explains how to avoid common customer communication mistakes.

Customer experience goes beyond good service; to provide a positive experience, involve the customer and think about how you want them to feel.

Client hospitality, from casual drinks to sporting events, can help win over new prospects and build better relationships with existing customers.

Lapsed customers can be a sales goldmine if you know how to approach them. Dee Blick shares some positive experiences of winning back old customers.

90% of UK customers would stop their purchase if they received bad customer service. So it's worth getting this right. This infographic has the stats.

Wouldn't it be great if your customers felt passionately about your business; if they’d tell everyone about you and defend you to all critics.

“You cannot say ‘the customer is king' in this day and age...” That was the feedback I was given recently. “It’s so 1985.”...

It's so much cheaper to keep a customer than to find a new one, that for a small business it's perhaps the most vital ingredient for a healthy future.

There was a time when businesses could get away with hiding from their customers, particularly when they knew they had done something wrong. Those days are long gone.

Customer loyalty isn’t what it used to be.

Ten ways to keep your customers happy

Most businesses lose around 10 to 30 per cent of their customers per year, for which bad customer service accounts for 68 per cent.

The old adage — “the customer is king” — came from a time when companies aimed to provide great customer service for their clientele. Great service was literally about serving customers. In other words, service was something done to a customer. ...