HELPING SMALL BUSINESSES SUCCEED
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Blog
The cornerstones of B2B customer retention
The probability of selling to an existing customer is 70%, compared to a 20% chance of selling to a new customer. Customer retention is a vital part of any business but only 18% of brands are focusing on retention. We look at the three cornerstones of B2B customer retention.
Date: 11 November 2021 By:
Blog
Why having a call recording system matters
Call recording software can be an invaluable tool to keeping customers happy making it easier to retain their custom.
Date: 7 May 2021 By:
Blog
How to measure customer service - five key metrics
Good customer service is crucial for keeping your clients happy. Discover the key metrics you should measure to understand whether your customer service is up to scratch.
Date: 10 February 2021 By:
Blog
How customer perception can drive sales
A reputation for being professional and reliable, for quality products and offering value for money can go a long way to driving up sales.
Date: 4 February 2021 By:
Blog
How to implement an effective loyalty program
These days customers aren't just looking for great products or services. They also expect to be rewarded for their custom. Read this introduction to implementing a customer loyalty program.
Date: 24 July 2020 By:
Blog
The importance of customer experience in marketing
Giving great service isn't just good for customers, it's good for business too. Studies reveal buyers will pay more if they get a better experience.
Date: 14 July 2020 By:
Blog
Four steps to delivering great customer service
Customer service is key if you want customers coming back for more. Learn how to deliver great customer service.
Date: 15 June 2020 By:
Blog
COVID-19: Three essential marketing tips for dealing with the crisis
Customers are feeling worried as a result of COVID-19. It's essential you adapt your marketing to the situation. These three tips will help.
Date: 2 April 2020 By:
Blog
Alternative ways to showcase your business ethics
To foster a purposeful, principled work environment, the onus is on you to set and maintain high ethical standards. How to demonstrate your values.
Date: 2 December 2019 By:
Blog
Why the biggest mistake you can make in B2B is assuming your customers care
B2B clients don't want to hear about your innovative solutions or excellent people. Why adopting a 'you-you-you' mindset is the only way to go.
Date: 28 May 2019 By:
Blog
Why big data is the ultimate resource for sales and marketing
Data is valuable for businesses - and big data could help you unlock amazing insights about customer habits, behaviour and interests. Here's how.
Date: 9 May 2019 By:
Blog
Three golden rules for customer care in retail
As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.
Date: 7 January 2019 By:
Blog
The seven most distrusted professions in the UK
UK consumers have misgivings about certain professions, from politicians to bankers and footballers. But could perceptions be changing for some?
Date: 26 October 2018 By: