Marketing blog

Latest blogs

Effective ways to market a cryptocurrency start up

Date: 22 November 2021

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How to market when you have no budget or advertising spend

Date: 18 November 2021

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A guide to in-store digital marketing for homeware stores

Date: 17 November 2021

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Woman drawing on a board with the words Attract, Convert and Retain written on it
Blog

The cornerstones of B2B customer retention

The probability of selling to an existing customer is 70%, compared to a 20% chance of selling to a new customer. Customer retention is a vital part of any business but only 18% of brands are focusing on retention. We look at the three cornerstones of B2B customer retention.

Date: 11 November 2021 By:

Call recording software records a sales rep's call.
Blog

Why having a call recording system matters

Call recording software can be an invaluable tool to keeping customers happy making it easier to retain their custom.

Date: 7 May 2021 By:

A man places five stars in a row
Blog

How to measure customer service - five key metrics

Good customer service is crucial for keeping your clients happy. Discover the key metrics you should measure to understand whether your customer service is up to scratch.

Date: 10 February 2021 By:

A customer presses a smiling a smiling emoticon on her smartphone
Blog

How customer perception can drive sales

A reputation for being professional and reliable, for quality products and offering value for money can go a long way to driving up sales.

Date: 4 February 2021 By:

An attractive woman uses her loyalty card when she goes shopping
Blog

How to implement an effective loyalty program

These days customers aren't just looking for great products or services. They also expect to be rewarded for their custom. Read this introduction to implementing a customer loyalty program.

Date: 24 July 2020 By:

Hand gives five star rating as product feedback on a tablet computer
Blog

The importance of customer experience in marketing

Giving great service isn't just good for customers, it's good for business too. Studies reveal buyers will pay more if they get a better experience.

Date: 14 July 2020 By:

A customer service assistant helps a customer
Blog

Four steps to delivering great customer service

Customer service is key if you want customers coming back for more. Learn how to deliver great customer service.

Date: 15 June 2020 By:

A take-away outlet offers a delivery service during COVID-19 crisis
Blog

COVID-19: Three essential marketing tips for dealing with the crisis

Customers are feeling worried as a result of COVID-19. It's essential you adapt your marketing to the situation. These three tips will help.

Date: 2 April 2020 By:

Happy staff work in a morally principled office and refer to the code of ethics.
Blog

Alternative ways to showcase your business ethics

To foster a purposeful, principled work environment, the onus is on you to set and maintain high ethical standards. How to demonstrate your values.

Date: 2 December 2019 By:

Blog

Why the biggest mistake you can make in B2B is assuming your customers care

B2B clients don't want to hear about your innovative solutions or excellent people. Why adopting a 'you-you-you' mindset is the only way to go.

Date: 28 May 2019 By:

Two business women analyse big data on their customers and industry, and find some surprising insights
Blog

Why big data is the ultimate resource for sales and marketing

Data is valuable for businesses - and big data could help you unlock amazing insights about customer habits, behaviour and interests. Here's how.

Date: 9 May 2019 By:

Customer care in retail
Blog

Three golden rules for customer care in retail

As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.

Date: 7 January 2019 By:

The seven most distrusted professions in the UK
Blog

The seven most distrusted professions in the UK

UK consumers have misgivings about certain professions, from politicians to bankers and footballers. But could perceptions be changing for some?

Date: 26 October 2018 By:

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