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Four amazing guided selling examples

Date: 4 August 2020


Migrating your ecommerce site - infographic

Date: 3 August 2020


Why content marketing can level up your beauty business

Date: 3 August 2020


An attractive woman uses her loyalty card when she goes shopping

How to implement an effective loyalty program

These days customers aren't just looking for great products or services. They also expect to be rewarded for their custom. Read this introduction to implementing a customer loyalty program.

Date: 24 July 2020 By:

Hand gives five star rating as product feedback on a tablet computer

The importance of customer experience in marketing

Giving great service isn't just good for customers, it's good for business too. Studies reveal buyers will pay more if they get a better experience.

Date: 14 July 2020 By:

A customer service assistant helps a customer

Four steps to delivering great customer service

Customer service is key if you want customers coming back for more. Learn how to deliver great customer service.

Date: 15 June 2020 By:

A take-away outlet offers a delivery service during COVID-19 crisis

COVID-19: Three essential marketing tips for dealing with the crisis

Customers are feeling worried as a result of COVID-19. It's essential you adapt your marketing to the situation. These three tips will help.

Date: 2 April 2020 By:

Happy staff work in a morally principled office and refer to the code of ethics.

Alternative ways to showcase your business ethics

To foster a purposeful, principled work environment, the onus is on you to set and maintain high ethical standards. How to demonstrate your values.

Date: 2 December 2019 By:


Why the biggest mistake you can make in B2B is assuming your customers care

B2B clients don't want to hear about your innovative solutions or excellent people. Why adopting a 'you-you-you' mindset is the only way to go.

Date: 28 May 2019 By:

Two business women analyse big data on their customers and industry, and find some surprising insights

Why big data is the ultimate resource for sales and marketing

Data is valuable for businesses - and big data could help you unlock amazing insights about customer habits, behaviour and interests. Here's how.

Date: 9 May 2019 By:

Customer care in retail

Three golden rules for customer care in retail

As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.

Date: 7 January 2019 By:

The seven most distrusted professions in the UK

The seven most distrusted professions in the UK

UK consumers have misgivings about certain professions, from politicians to bankers and footballers. But could perceptions be changing for some?

Date: 26 October 2018 By:

The power of the “two minute check-back”{{}}

The power of the two minute check-back

It's so much cheaper to keep a customer than to find a new one, that for a small business it's perhaps the most vital ingredient for a healthy future.

Date: 24 November 2014 By:

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