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The secret recipe for creator content - seven influencer tips

Date: 31 October 2024

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Navigating native advertising to drive seasonal success in 2024

Date: 29 October 2024

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A call centre handler is more efficient thanks for virtual call centre software
Blog

Best virtual call centre software for small businesses in the UK

Delivering excellent customer service as a small business in the UK can be made much easier with the introduction of virtual call centre software. We look at seven of the best.

Date: 2 September 2024 By:

Icons representing the ways SaaS is boosting customer service in the banking sector
Blog

How banks are leveraging SaaS solutions to transform customer service

Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.

Date: 27 June 2024 By:

A woman uses a marketing database to make more sales
Blog

What every beginner needs to know about database marketing

A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.

Date: 18 June 2024 By:

A woman leaves a two star review online
Blog

Top tips for SMEs to navigate negative reviews

A new survey reveals that 46% of Brits wouldn’t buy a product or service from a company if a review said it was of poor quality. So, how can a business avoid potential negative reviews?

Date: 20 May 2024 By:

A woman attaches a returns label to her parcel
Blog

Five SME tips for managing returns

Read the five top tips for managing returns as a SME from Capital on Tap.

Date: 17 January 2024 By:

A discount coupon on a smartphone
Blog

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Date: 11 January 2024 By:

A note reminding marketers to focus on repeat customers
Blog

The secret to improving customer retention

Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.

Date: 23 October 2023 By:

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