HELPING SMALL BUSINESSES SUCCEED
Marketing blog
Latest blogs
How banks are leveraging SaaS solutions to transform customer service
Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.
Date: 27 June 2024 By:
What every beginner needs to know about database marketing
A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.
Date: 18 June 2024 By:
Top tips for SMEs to navigate negative reviews
A new survey reveals that 46% of Brits wouldn’t buy a product or service from a company if a review said it was of poor quality. So, how can a business avoid potential negative reviews?
Date: 20 May 2024 By:
Five SME tips for managing returns
Read the five top tips for managing returns as a SME from Capital on Tap.
Date: 17 January 2024 By:
Small business guide to creating a winning loyalty program
Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.
Date: 11 January 2024 By:
The secret to improving customer retention
Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.
Date: 23 October 2023 By: