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A step-by-step guide to great Facebook ad results

Date: 4 June 2024


A woman leaves a two star review online

Top tips for SMEs to navigate negative reviews

A new survey reveals that 46% of Brits wouldn’t buy a product or service from a company if a review said it was of poor quality. So, how can a business avoid potential negative reviews?

Date: 20 May 2024 By:

A woman attaches a returns label to her parcel

Five SME tips for managing returns

Read the five top tips for managing returns as a SME from Capital on Tap.

Date: 17 January 2024 By:

A discount coupon on a smartphone

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Date: 11 January 2024 By:

A note reminding marketers to focus on repeat customers

The secret to improving customer retention

Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.

Date: 23 October 2023 By:

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