New product research

Product research is a vital part of developing new products, helping you avoid expensive mistakes. Our overview of what you need to know.

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New product research - overview

Product research is a vital part of developing new products, helping you avoid expensive mistakes. Our overview of what you need to know.

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Create a prototype

Prototypes let you spot design flaws, get feedback from possible customers and even secure funding for your new product. How to get prototyping right.

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New product development

Once you've come up with the idea for a new product or service, you need to develop it, test it and take it to market. Our guide to the key steps.

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Exploiting gaps in your market

Spotting a gap in the market is only part of the battle: taking it successfully to market presents a far bigger challenge. Find out how it's done.

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FAQS

New product development FAQs

Apart from a good idea, what do you need for successful development of a new product? These FAQs talk through the process from strategy to prototype.

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Why you must test for success

When it comes to product development, you cannot afford to get too personal. To give it the best chance in the market, you need to test it thoroughly.