Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

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Social media - overview

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

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Twitter - overview

With millions of active users, Twitter is a popular social media app for businesses that want to build an audience for their brand.

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Facebook - overview

Small businesses are increasingly using Facebook for customer engagement and brand building. Here's our guide to Facebook's key features for SMEs.

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LinkedIn - overview

LinkedIn is the business-to-business networking platform for professionals. This essential marketing tool offers a host of useful features.

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Instagram - overview

Instagram allows businesses to upload inspirational images and videos to build relationships with potential customers and influencers.

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Pinterest - overview

A guide to using Pinterest to promote your business; how to create boards, pin images and videos, repin and share posts and build a following.

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Google Plus - overview

Google Plus (or Google+) offers both social media and SEO functionality, helping businesses to get found online and make connections with others.

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Social media strategy - overview

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.