Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

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Social media - overview

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

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Twitter - overview

With millions of active users, Twitter is a popular social media app for businesses that want to build an audience for their brand.

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Facebook - overview

Small businesses are increasingly using Facebook for customer engagement and brand building. Here's our guide to Facebook's key features for SMEs.

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LinkedIn - overview

LinkedIn is the business-to-business networking platform for professionals. This essential marketing tool offers a host of useful features.

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Instagram - overview

Instagram allows businesses to upload inspirational images and videos to build relationships with potential customers and influencers.

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Pinterest - overview

A guide to using Pinterest to promote your business; how to create boards, pin images and videos, repin and share posts and build a following.

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Google Plus - overview

Google Plus (or Google+) offered both social media and SEO functionality, helping businesses to get found online and make connections with others.

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Social media strategy - overview

Social media activity needs to be planned, targeted and analysed just like any other marketing task. A clear social media strategy maximises results.

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20 top Facebook tips

Facebook a key marketing tool for businesses large and small. If yours is yet to reap the benefits, marketing guru Sarah Orchard offers her advice.

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20 top Instagram tips

The days of adding a few random hashtags to your Instagram posts are well and truly over - you have to have a strategy. Sarah Orchard shares her tips.

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20 top LinkedIn tips

Handy advice from social media guru Luan Wise on making LinkedIn work for you - from making your first connections to staying front of mind.

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An introduction to Twitter advertising

Twitter Ads allow you to amplify your tweets to a wider audience. Social media expert Alison Battisby of Avocado Social explains how to get started

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Best apps: for social networking

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

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Finding your audiences on social media

If you are using social media, you probably think you simply need to target the same people you’ve been targeting for years. But you could be wrong.

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Can Twitter help your business?

Twitter has become the de facto way of sending instant news about a fresh offer to hundreds or even thousands of potential customers.

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Twenty top Twitter tips

Twitter is a way to connect with new people, keep in touch with those you know, find out what’s going on in your world and get your message out there.