Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Male and female co-workers review the results of their online marketing
ARTICLE

Online marketing - overview

How to market your business online - from your website to advertising, content marketing, search engine optimisation, email marketing and more.

Content marketing
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Content marketing - overview

Relevant, interesting content helps businesses to build relationships. Our guide to the benefits of content marketing and how to use it effectively.

Apps on a mobile phone screen
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Apps and online tools - overview

You can do nearly anything on your smart phone, from checking emails to tweeting and sharing documents. Our introduction to business apps.

A woman holding out a blue post it note with the @ sign on it
ARTICLE

Email marketing - overview

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

A web developer suggests website improvements to a female entrepreneur
ARTICLE

Your website - overview

Your website is an essential tool. How to create a site that meets your business needs, gives the right impression and stays up to date.

Ecommerce
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Ecommerce - overview

Our overview of what to think about when setting up an ecommerce website, from planning to design, analytics, customer service and logistics.

SEO
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SEO - overview

It can be difficult to know the right thing to do to make your site visible on search engines, and competition is fierce. This is an overview of the SEO basics.

Dealing with a web designer - checklist
Article

Dealing with a web designer - checklist

Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.

Designing your website
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Designing your website

Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.

Business owner looking after his ecommerce business
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Ecommerce

Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

Image of some aspects of SEO
Article

How to hit top spot on Google

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.

Keywords: a beginner's guide
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Keywords: a beginner's guide

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

Your website strategy

Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.

Protect your brand online

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Symbol of a shopping trolly on a computer key representing online shopping and ecommerce
Article

Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

Article

Understand your online competitors

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Your email marketing campaign checklist
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Your email marketing campaign checklist

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

Group of employees sat around a table reading an email newsletter on their mobile devices
FAQs

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

Letters on a typewriter{{}}
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Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

SEO concept: a young businessman shows the words 'Ask an expert' on a virtual display
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Find an SEO expert you can trust

It can be hard choosing an SEO expert. Learn how SEO really works, what can go wrong and what questions to ask an agency before you sign a contract.

Woman with ginger hair looking at her laptop while smiling
Article

Generate repeat sales online

Your website might be attractive, easy to navigate and buy from, so why don't more customers return? Emma Allen explains some possible reasons.

How to compete with bigger rivals
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How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

Woman on the phone while using her laptop to talk to a customer in her ecommerce store
Article

Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

A woman scans a marketing QR code with her smartphone
Article

Q&A: Mobile marketing with QR codes

QR codes are a great way to give your customers easy access to your website from their mobile phones as part of an online marketing strategy.

The secret to good writing? Keep it simple
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Secrets of good writing

Marketing guru Drayton Bird explains how to write copy that has the power to persuade.

Turn website visits into more sales
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Turn website visits into more sales

How do you turn online browsers into buyers? Ecommerce expert Chloe Thomas explains how to persuade more website visitors to buy your products.

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Web copy that works

Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Good website design for small businesses
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Win sales through good website design

The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.

Fingers typing out web copy on a keyboard
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Write effective website copy

Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.

Julia Lowe with pig on her farm
Article

How I have grown my online toy business

Despite starting up at the recession's height, Julia Lowe of Farm Toys Online explains how high quality products and clever marketing ensured success.

A Quarter of case study
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How we sell retro sweets online

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.