Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Online marketing
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Online marketing - overview

How to market your business online - from your website to advertising, content marketing, search engine optimisation, email marketing and more.

Content marketing
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Content marketing - overview

Relevant, interesting content helps businesses to build relationships. Our guide to the benefits of content marketing and how to use it effectively.

Apps and online tools
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Apps and online tools - overview

You can do nearly anything on your smart phone, from checking emails to tweeting and sharing documents. Our introduction to business apps.

A woman holding out a blue post it note with the @ sign on it
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Email marketing - overview

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

Your website
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Your website - overview

Your website is an essential tool. How to create a site that meets your business needs, gives the right impression and stays up to date.

Ecommerce
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Ecommerce - overview

Our overview of what to think about when setting up an ecommerce website, from planning to design, analytics, customer service and logistics.

SEO
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SEO - overview

It can be difficult to know the right thing to do to make your site visible on search engines, and competition is fierce. This is an overview of the SEO basics.

Dealing with a web designer - checklist
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Dealing with a web designer - checklist

Designing your website is probably a job for a professional - but as the one holding the purse strings, you'll want to stay in control of the project.

Designing your website
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Designing your website

Good design is vital if you want a website that's attractive, organised and intuitive to use. Our guide to designing your business website.

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Ecommerce

Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

How to hit top spot on Google
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How to hit top spot on Google

SEO is the process of achieving good rankings for your website on Google. But due to continually changing algorithms, optimising your site is tricky.

Keywords: a beginner's guide
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Keywords: a beginner's guide

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

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Your website strategy

Your business website lets you put your business in front of a global audience. How to plan a successful website and attract visitors.

Man using computer - Best apps: for social networking
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Best apps: for social networking

Here are some of the best social networking apps that allow you to monitor your social media channels to help you promote your business better.

Symbol of a shopping trolly on a computer key representing online shopping and ecommerce
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Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

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Understand your online competitors

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Your email marketing campaign checklist
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Your email marketing campaign checklist

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

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Eight free tools for Google Ads

Google offers a range of free tools to help you get the most out of your Google Ads campaign. Read our guide to what they can offer your business.

Woman making online purchase using credit card
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Eight top tips for selling online

Selling online involves more than just building a website and listing your products or services. Get advice on how to sell online.

FAQs

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

Letters on a typewriter{{}}
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Employing a copywriter

A professional copywriter can deliver highly persuasive, effective copy that sells your products and services. But how do you choose the right one?

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Generate repeat sales online

Your website might be attractive, easy to navigate and buy from, so why don't more customers return? Emma Allen explains some possible reasons.

How to compete with bigger rivals
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How to compete with bigger rivals

Big companies have staff and resources that small firms can only dream of. So how do you compete against bigger rivals when you are a small firm?

Google Ads analytics dashboard used to manage performance and make cost adjustments for the campaigns running on Google Ads
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Managing your Google Ads costs

Google Ads puts cost control into your hands. But managing both costs and return on investment means testing, analysis and regular adjustments.

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Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

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Q&A: Mobile marketing with QR codes

QR codes are barcodes that can be read by smartphones. Richard Gauder of CMS Web Solutions explains how they can be used as effective marketing tools.

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Secrets of good writing

Whether you are writing an advert, a blog, a sales letter or a speech, good writing has the power to persuade. Drayton Bird tells all.

Microsoft advertising logo
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Setting up a pay-per-click campaign

Getting noticed is the key to selling goods online. Pay-per-click advertising not only attracts attention, but can help convert interest into sales.

Turn website visits into more sales
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Turn website visits into more sales

How do you turn online browsers into buyers? Ecommerce expert Chloe Thomas explains how to persuade more website visitors to buy your products.

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Web copy that works

Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Good website design for small businesses
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Win sales through good website design

The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.

Fingers typing out web copy on a keyboard
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Write effective website copy

Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.

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Writing a pay-per-click ad

How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness

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How I have grown my online toy business

Despite starting up at the recession's height, Julia Lowe of Farm Toys Online explains how high quality products and clever marketing ensured success.

A Quarter of case study
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How we sell retro sweets online

Michael Parker has recreated an old-fashioned sweet shop online, selling more than 600 varieties to satisfy the demand for retro sweets. Find out how he did it.