Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Online marketing - overview

How to market your business online - from your website to advertising, content marketing, search engine optimisation, email marketing and more.

Content marketing - overview

Relevant, interesting content helps businesses to build relationships. Our guide to the benefits of content marketing and how to use it effectively.

Apps and online tools - overview

You can do nearly anything on your smart phone, from checking emails to tweeting and sharing documents. Our introduction to business apps.

Email marketing - overview

Start here - how to get your email marketing right, from building a recipient list to targeting your message and measuring success.

Your website - overview

Your website is an essential tool. How to create a site that meets your business needs, gives the right impression and stays up to date.

Ecommerce - overview

Our overview of what to think about when setting up an ecommerce website, from planning to design, analytics, customer service and logistics.

Search engine optimisation - overview

It can be difficult to know the right thing to do to make your site visible on search engines, and competition is fierce. This is an overview of the SEO basics.

Business owner looking after his ecommerce business

Essential guide to ecommerce

Selling via your website can attract new customers and make it easier to serve your existing ones. Our guide to setting up and running an online shop.

Celebrating getting to the top of Google search rankings

How to hit the top spot on Google

How to use search engine optimisation (SEO), quality online content and link-building to get your website to the top of Google search rankings.

A small business uses keywords on his website to boost customer numbers

Keywords: a beginner's guide

Danielle Haley offers a beginner's guide to choosing and using SEO keywords to attract more traffic to your website and increase sales leads

Branded website

Protect your brand online

Your brand is potentially under threat in many ways online. Expert Chris Barling provides his eight top tips for safeguarding your business

Making sales via eBay and Amazon

Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

Two men research their online competitors

Understand your online competitors

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Envelope button on a keyboard

Your email marketing campaign checklist

Emails are a popular marketing method. As the costs are low, they’re simple to set up and it’s relatively easy to track responses and measure success.

Group of employees sat around a table reading an email newsletter on their mobile devices

Email newsletter FAQs

Covering timing, frequency and content, Tim Watson provides answers to some frequently asked questions about creating and sending email newsletters.

Woman on the phone while using her laptop to talk to a customer in her ecommerce store

Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

mobile website

Turn website visits into more sales

How do you turn online browsers into buyers? Ecommerce expert Chloe Thomas explains how to persuade more website visitors to buy your products.

Writing compelling web copy

Web copy that works

Simply having a website is rarely enough: you need to ensure the content is fresh, relevant and accurate. Find out how to produce effective web copy.

Website design

Win sales through good website design

The design of your website has a direct impact on your number of sales conversions. But encouraging sales doesn't mean sacrificing good design.

Woman's hands typing on a laptop

Write effective website copy

Your website content should do more than just present information. It needs to engage the reader, boost your rankings and reinforce your brand.