Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Customer care - overview

Focusing on taking care of your existing customers could be much better for your bottom line than chasing new business. The basics of customer care.

Customer service - overview

How to build your reputation, attract new customers and increase the amount of repeat business you get - the basics of good customer service.

Customer complaints - overview

Not every unhappy customer complains - often they just go to a competitor. Others will scream and shout. How to resolve issues and retain business.

Envelope containing confidential data inside

Data protection: your obligations

The EU General Data Protection Regulations lay down strict rules about the use of personal information. There are significant fines for failure to follow the rules.

Customer filling out customer satisfaction survey with a pen

BSI customer satisfaction standards

BSI British Standards have published two standards to help organisations improve customer satisfaction. This article explains what they cover.

Customer loyalty mind-map on white tablet

Building customer loyalty FAQs

Read these helpful FAQs to find out why customer loyalty is important, how it can be achieved and how you can measure and monitor success.

Man in suit reaching out to build rapport with a customer

Building rapport with your customers

Customer-facing functions need to get to know customers on a one-to-one basis, so they can anticipate customers' requirements and exceed expectations.

Female customer care worker with a headset on smiling at the camera

Customer care for small businesses

Customer care should be at the heart of your business if you want to build customer loyalty and bring in new business. Edwina Hughes explains.

Word "service" in a dictionary

Essential customer service skills

Customer care is fundamental to any business - but how do you measure up? What are the specific skills you need to ensure you perform well?

Woman wearing a black top and white apron smiling at the camera

How to dazzle your customers

Research reveals that businesses with good service grow twice as fast as those with poor service. Here's some tips to help you dazzle your customers.

A man makes an online purchase on his phone

Protect your customers from fraud

Derek Bishop, director of Culture Consultancy, considers the steps your business can take to tighten up its data security to better protect customers.

VIP customers are invited to an exclusive event

VIP customers

Every business has its best customers: the ones you want to keep. So how do you reward them? And should you give everyone the same VIP treatment?

A queue of potential different customers

Why it pays to profile your customers

Understanding your customers is the secret of successful selling. The more you know about them, the easier it can be to increase their spending.

A businessman waits in the reception of a big client

Working with a big client

If you rely on one big customer for much of your trade, it is critical to build on the relationship to retain their business and win future sales.