Marketing blog

Latest blogs

The benefits and need for local SEO in 2022

Date: 23 June 2022


Seven top tips for a winning sales pitch

Date: 22 June 2022


Billboard posters in a bus stop

Top five custom branding players in the UK

In this digital age, it's easy to overlook the power of physical, custom marketing tactics. This is a mistake. The most effective campaigns are those that use a mix of physical and digital marketing.

Date: 21 June 2022 By:

A businessperson checking his messages on a business trip

Essential tips to save time and money during business trips

Business trips can be hectic and stressful. We share some simple tips that can reduce costs and stress and save time.

Date: 21 June 2022 By:

A group of teenagers using social media apps on their smart devices

How social media platforms are working to protect user well-being

The amount of time we are all spending online is having an impact on our mental health and well-being. We examine how social media apps are working to protect their user's well-being.

Date: 20 June 2022 By:

A businessperson woman tracks her marketing spend

A quick breakdown of marketing costs

Small businesses have many questions about marketing, not least how much they should spend on marketing and what should they spend it on. We share a quick breakdown.

Date: 20 June 2022 By:

A builder merchant checks his social media profiles and makes an update

Ten digital marketing strategies for building material suppliers

Building material suppliers rely too often on tried and tested marketing methods. But competition is fierce, and marketing has evolved. Discover ten digital marketing strategies.

Date: 16 June 2022 By:

A customer makes a repeat purchase in one of her favourite shops

Five loyalty levers you can pull to create long-term customers

It takes hard work to win customer loyalty but you can make the process easier by pulling these five key loyalty levers.

Date: 15 June 2022 By:

A micro influencer shares her commence content online

Four things commerce content publishers can do to grow

Readers are more likely to engage and trust publisher recommendations than traditional ads so how can you boost your commerce content efforts?

Date: 15 June 2022 By:

Representation of global crypto currencies

How to engage global crypto audiences

The online nature of the crypto market makes international expansion possible. But, with more players entering the market, how can crypto scale-ups win international consumers?

Date: 14 June 2022 By:

A small busines team planning their next steps

Five actionable tips to grow your small business

Starting and growing a small business is not always straightforward and success is not guaranteed. Discover five tips that can turn the odds in your favour.

Date: 13 June 2022 By:

Creating an email marketing campaign following five key rules

Email marketing strategy: five key considerations

Emails may have been around for ages, but the way email marketing works has changed beyond recognition. Discover the key considerations on modern email marketing.

Date: 10 June 2022 By:

Sending a text message using an early mobile phone

How digital communication has evolved in the last 20 years

Technology advances at pace but how much would you recognise if you could travel back 20 years to look at communication methods?

Date: 9 June 2022 By:

Do you know what your competitors are up to?

Guide to creating a competitor analysis in social media

Competitor analysis can give you sights into what works, the types of content you should be producing and which customers you should target. Learn how to analyse your competitors.

Date: 1 June 2022 By:

A marketing team review their marketing data

How to implement a first-party data-driven media buying approach

A look at how the future of advertising rests on an exchange between marketers and audiences that builds and maintains customer interactions while safeguarding their privacy.

Date: 27 May 2022 By:

Content is king

Inbound marketing strategies for B2B SaaS providers in 2022

Learn how and why inbound marketing works especially well for SaaS businesses and what steps you need to take to introduce an inbound marketing strategy.

Date: 26 May 2022 By:

Glasses resting on documents

The three 'must haves' for any new business owner

Starting a new business can feel an overwhelming process, but it doesn't need to be. Making sure that you start as you mean to go on is key, or you could find that early mistakes rear their ugly heads eventually – something no business owner would wish upon themselves.

Date: 20 May 2022 By:

Entrepreneurs shipping goods ordered on their Shopify store

Make the most of your Shopify store

If you're looking to start your own online store, there aren't many options that are as simple as Shopify.

Date: 19 May 2022 By:

A man compares two t-shirts in a store

Is your brand viewed favourably enough to be chosen?

You only see a return on your marketing investment when someone chooses to spend money on your brand, instead of a rival's. Discover how to convince potential customers how to make that choice.

Date: 17 May 2022 By:

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