HELPING SMALL BUSINESSES SUCCEED
Marketing blog
Latest blogs
Green marketing: promoting a brighter future
As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.
Date: 24 October 2023 By:
The secret to improving customer retention
Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.
Date: 23 October 2023 By:
How to create an advertising video that sells
Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.
Date: 20 October 2023 By:
PI Live: Affiliate marketing is more relevant than ever
Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.
Date: 19 October 2023 By:
Cracking the trifecta of programmatic advertising
Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.
Date: 5 October 2023 By:
Building a brand: how small businesses can stand out
A strong brand identity could be the difference between blending in or standing out in a crowded marketplace. Discover how you can create a brand that stands out.
Date: 20 September 2023 By:
Remote work and employee recognition
As remote work becomes more prevalent, businesses need to think about how they recognise and engage with dispersed teams so that teams feel valued.
Date: 19 September 2023 By:
Where should you place your CTAs?
Calls-to-action prompt your site users to take via clickable buttons or hyperlinks that lead directly to sales. They also help users navigate your site but only when they are placed properly. Read on.
Date: 19 September 2023 By:
How to maximise donor retention and value in slower months
Quiet times can be challenging for nonprofits. Building the lifetime value and retention of regular donors can help charities through these leaner months. Here's how you can do it.
Date: 19 September 2023 By:
The most interesting SEO trends in 2023
If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.
Date: 18 September 2023 By:
How to set up a professional email address for your business
A branded email address demonstrates to the world that your business is professional. Here's how you can set up a professional business email with all the familiarity and functionality of Gmail.
Date: 18 September 2023 By:
Social ads vs search ads: key differences
Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.
Date: 7 September 2023 By:
Is your B2B website breaking key UX design rules?
The usability of your B2B website depends on standard elements user have come to expect from websites. Discover the seven UX design commandments you must follow when creating a website.
Date: 31 August 2023 By:
The legalities of telemarketing in 2022
Telemarketing has a mixed reputation thanks to its association with nuisance calling. Learn how you can avoid breaking telemarketing rules and get great results from your telemarketing.
Date: 31 August 2023 By:
Opportunities for digital back-to-school sales increase
This year's annual InMobi Back-to-School survey reveals that in-person shopping is down but opportunities for online sales are up. We look at the main headlines.
Date: 30 August 2023 By:
Elevating sales through point-of-sale marketing
Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.
Date: 23 August 2023 By:
Why you should maintain a varied social media presence
Different social media platforms will attract different audiences. That's why your business needs to engage with your audience on multiple platforms.
Date: 17 August 2023 By: