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The critical elements of a franchise marketing plan
Franchise businesses are thriving in the UK. These tips will help you develop a marketing strategy for your franchise business.
Date: 24 June 2019 By:
Blog
Think local: why outdoor ads give the best bang for your buck
Billboard and street advertising remains an effective way to build a brand, especially for local firms. Why going online-only could be a big mistake.
Date: 20 June 2019 By:
Blog
Do customers really care if you go green?
If your business doesn't limit its impact on the environment, consumers will notice - and they vote with their wallets. What you need to know.
Date: 19 June 2019 By:
Blog
SEO: how to stay ahead of Google's algorithm changes
Site search optimisation is vital If you want to get found - but it's hard to know which measures to prioritise. Four basics you must get right.
Date: 6 June 2019 By:
Blog
Are outdated SEO beliefs holding your site back?
SEO is a fast-moving subject - but some businesses are still using tactics that went out with the dinosaurs. Are you guilty of these search sins?
Date: 6 June 2019 By:
Blog
Five tips for advertising your small business on Facebook
Facebook allows small businesses to connect with a wide audience - so clever advertising on the platform can reap big rewards. Where to start.
Date: 6 June 2019 By:
Blog
Stay safe when you work remotely with a VPN
VPNs help you keep sensitive data safe when you're on the move - especially if you're working over public wi-fi. What you need to know.
Date: 6 June 2019 By:
Blog
Six steps to designing a great business logo
Your logo is the cornerstone of your business branding - a good one reinforces your firm’s image and values. Follow these steps to success.
Date: 3 June 2019 By:
Blog
Why the biggest mistake you can make in B2B is assuming your customers care
B2B clients don't want to hear about your innovative solutions or excellent people. Why adopting a 'you-you-you' mindset is the only way to go.
Date: 28 May 2019 By:
Blog
Four key display advertising trends for 2019 - infographic
Display advertising continues to thrive - but many marketers still struggle to get the best from the format. Bannerflow reveal four trends for 2019.
Date: 28 May 2019 By:
Blog
Why classic billboards are here to stay
Firms are increasingly realising that digital billboards fail to offer the reach of traditional alternatives. Why classic billboards are here to stay.
Date: 21 May 2019 By:
Blog
Think you have a marketing strategy? Think again
You know you need a marketing strategy. But do you really know what needs to be in one - and, crucially, how to apply it in the real world?
Date: 15 May 2019 By:
Blog
Marketing and HR - how collaboration can bring benefits to both
Although you hope that staff across your business are collaborating and sharing knowledge, sometimes people need a little nudge. Where to start?
Date: 15 May 2019 By:
Blog
Branding basics - the 12 brand archetypes
A strong brand is invaluable when you're looking to engage with the right target audience. How matching your imagery to an archetype can help.
Date: 15 May 2019 By:
Blog
Why big data is the ultimate resource for sales and marketing
Data is valuable for businesses - and big data could help you unlock amazing insights about customer habits, behaviour and interests. Here's how.
Date: 9 May 2019 By:
Blog
Three smart ways to improve your site's search ranking
If your website is vital to your firm's success, then search visibility should be a top consideration. Three ideas to help you get found online.
Date: 7 May 2019 By:
Blog
Brand culture: What millennials expect from the 2019 workplace
All employers are in the competition to attract talent from the millennial generation. So, what are millennials after in the workplace?
Date: 16 April 2019 By: