Marketing blog

Latest blogs

Alternative ways to showcase your business ethics

Date: 2 December 2019

By: Edwin Owusu-Peprah

Seven tips for becoming a stronger business owner

Date: 28 November 2019

By: Steve Conway

How VPNs have evolved into a potent marketing tool

Date: 27 November 2019

By: Jessica Sharp

A couple relax and watch tv at Christmas time.
Blog

What small businesses can learn from the John Lewis Christmas advert

John Lewis have turned their seasonal advert into a hotly anticipated cultural event. What lessons can your small business learn from their success?

Date: 22 November 2019 By: Tom Welbourne, The Good Marketer

A pair of programmers use microservices to inject new functionality into a bespoke marketing platform.
Blog

How microservices are changing online marketing

As a marketer, it’s essential to embrace new technologies and stay one step ahead. How microservices can help your marketing strategy stay flexible.

Date: 11 November 2019 By: Andrew Simmons

A mum sits and looks at her advertising messages on a laptop with a young baby on her lap.
Blog

Marketing to new parents - the dos and don’ts

A huge number of new parents feel overwhelmed when it comes to choosing the right products for their baby. How to stand out from the competition.

Date: 4 November 2019 By: Nick Watts, Emma's Diary

A woman types at a laptop, talking to customers and making connections on social media.
Blog

Why a social media presence is critical for small businesses

Even huge businesses know that to stay in people’s minds, you have to go where they go - and that’s social media. Why your SME should follow suit.

Date: 30 October 2019 By: Alexa Coleman

An entrepreneur brainstorms and tries out options for his new business website URL.
Blog

What to do when the perfect domain name is already taken

With so many business websites already out there, it's getting harder and harder to secure your preferred URL. If you're struggling, try these tips.

Date: 18 October 2019 By: .ONLINE domains

Festive games from Piknik being played on a range of devices including laptops and mibile phones
Blog

Festive greetings - six reasons to switch things up this year

If you really want to make an impression on your target audience at Christmas, offer them something they’ll remember - a branded game. Here’s why.

Date: 14 October 2019 By: Cari Kirby, Piknik

Colleagues in the workplace laugh and relax - happy employees are more productive.
Blog

How to keep employees happy and motivated

Some bosses think they can get staff working hard with punishment and threats - but studies show happy employees are more productive. Try these tips.

Date: 8 October 2019 By: Patton Sullivan

A young entrepreneur checks her Google Analytics account and makes refinements to her website to improve ROI.
Blog

The best web analytics tool for start ups - revealed

There are a lot of tools out there to help you track and analyse activity on your website - but the best one makes thing super-simple. Guess who?

Date: 2 October 2019 By: The Good Marketer

Four customers scroll Facebook on a phone and pay attention to the business adverts.
Blog

Facebook advertising - three essentials to get right

Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.

Date: 1 October 2019 By: The Good Marketer

A group of happy business colleagues bond over playing a branded game together.
Blog

Power up your marketing with a branded game

People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.

Date: 16 September 2019 By: Cari Kirby, Piknik

A creative team discuss online branding with a colour wheel and imagery.
Blog

Five sure-fire ways to ensure brand consistency online

Consistently using one name, logo, colour palette and tone of voice everywhere online will help customers recognize and remember you. Five tips.

Date: 12 September 2019 By: Wix.com

A smiling sales agent speaks to a prospect on the phone and converts them into a customer.
Blog

12 ways to generate more sales leads

All businesses need to ensure they have a healthy pipeline of new sales coming in. How to generate more leads to convert into satisfied customers.

Date: 12 September 2019 By: Paul Gordon

A young business man works on his laptop in the departure lounge while waiting for his business flight
Blog

Seven ways to save money on your business flights

Business travel can be a costly affair. Here are seven ways to save money and reduce the cost of your business flights and travel.

Date: 3 September 2019 By: Rachael Matthews

A diverse start up team meet to discuss plans for marketing their cryptocurrency company
Blog

Marketing strategies for start ups and cryptocurrency companies

Competition is fierce when launching a cryptocurrency or start up business. A robust marketing strategy is critical to success. Here's how to get it right.

Date: 27 August 2019 By:

Young ecommerce entrepreneur is working at home, packaging goods ready for delivery
Blog

Six killer tips to grow your ecommerce before 2020

Without a big budget, you can't simply spend your way to ecommerce success. Here's six tips for winning more customers and boosting ecommerce sales.

Date: 23 August 2019 By: The Good Marketer

A young man is using his phone to access his Facebook account
Blog

How to make sure your Facebook Ad campaign doesn't fall flat

Setting up a Facebook Ad campaign that falls flat on its face is both frustrating and an enormous waste of time and money. Here's the things to avoid.

Date: 23 August 2019 By: The Good Marketer

A loans agent shows a lending proposal to a young couple and closes the deal.
Blog

Four marketing strategies for loans businesses

Any business needs to keep a steady flow of customers coming through its doors - and loans agencies are no exception. How to attract more clients.

Date: 23 August 2019 By: Tiffany Wagner

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.