Marketing blog

Latest blogs

A guide to optimising your Amazon listings

Date: 21 November 2023


Creator partnerships are not just about the money

Date: 14 November 2023


An attractive woman shops in a zero-waste shop

Green marketing: promoting a brighter future

As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.

Date: 24 October 2023 By:

A note reminding marketers to focus on repeat customers

The secret to improving customer retention

Existing customers are better for your bottom line as they cost less to look after, spend more and they often bring in new customers through their endorsements. Here's how to retain more customers.

Date: 23 October 2023 By:

A male cameraperson films a promo video

How to create an advertising video that sells

Video content is playing an increasingly import role in the content marketing efforts of many businesses. The experts from Wallbreaker share their top tips for creating impactful video that works.

Date: 20 October 2023 By:

Impact and PI live

PI Live: Affiliate marketing is more relevant than ever

Learn where the affiliate marketing industry is and where the experts expect it to develop at PI LIVE Europe, this October.

Date: 19 October 2023 By:

Trifecta of advertising from Preciso

Cracking the trifecta of programmatic advertising

Agencies, brand advertisers and marketers only have seconds for their adverts to resonate and a matter of milliseconds for real-time bidding decisions. Here's how smart bid technology can give small businesses access to the right customers at the right time.

Date: 5 October 2023 By:

A striking logo can be a kep element of your brand identity

Building a brand: how small businesses can stand out

A strong brand identity could be the difference between blending in or standing out in a crowded marketplace. Discover how you can create a brand that stands out.

Date: 20 September 2023 By:

A remote worker is celebrated during an online video conference at work

Remote work and employee recognition

As remote work becomes more prevalent, businesses need to think about how they recognise and engage with dispersed teams so that teams feel valued.

Date: 19 September 2023 By:

A CTA prompts a woman to shop online via her mobile phone

Where should you place your CTAs?

Calls-to-action prompt your site users to take via clickable buttons or hyperlinks that lead directly to sales. They also help users navigate your site but only when they are placed properly. Read on.

Date: 19 September 2023 By:

A group of volunteers collect donations on behalf of a charity

How to maximise donor retention and value in slower months

Quiet times can be challenging for nonprofits. Building the lifetime value and retention of regular donors can help charities through these leaner months. Here's how you can do it.

Date: 19 September 2023 By:

A man decides to create more video content for his website

The most interesting SEO trends in 2023

If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.

Date: 18 September 2023 By:

A female sole trader sets up her business email using Google Workspace

How to set up a professional email address for your business

A branded email address demonstrates to the world that your business is professional. Here's how you can set up a professional business email with all the familiarity and functionality of Gmail.

Date: 18 September 2023 By:

A women is searching for iproducts online

Social ads vs search ads: key differences

Social and search ads can be valuable additions to a small business' marketing, but which is the right one for you and what's the difference? This blog explains all.

Date: 7 September 2023 By:


Is your B2B website breaking key UX design rules?

The usability of your B2B website depends on standard elements user have come to expect from websites. Discover the seven UX design commandments you must follow when creating a website.

Date: 31 August 2023 By:


The legalities of telemarketing in 2022

Telemarketing has a mixed reputation thanks to its association with nuisance calling. Learn how you can avoid breaking telemarketing rules and get great results from your telemarketing.

Date: 31 August 2023 By:

A mum is shopping for school uniform with her daughter

Opportunities for digital back-to-school sales increase

This year's annual InMobi Back-to-School survey reveals that in-person shopping is down but opportunities for online sales are up. We look at the main headlines.

Date: 30 August 2023 By:

A point-of-sale stand next to a checkout in a supermarket

Elevating sales through point-of-sale marketing

Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.

Date: 23 August 2023 By:

Engaging with local customers using different social media channels

Why you should maintain a varied social media presence

Different social media platforms will attract different audiences. That's why your business needs to engage with your audience on multiple platforms.

Date: 17 August 2023 By:

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