Marketing blog

No matter what type of business you run, going online can help you reach more customers, refine your advertising and compare opportunities.

Brochures and leaflets enjoy high levels of engagement for a relatively low cost. How to make your printed materials perform more effectively.

Images are one of the building blocks of a cohesive and memorable brand identity. How to use them effectively across your social channels.

Keyword optimisation is core to improving your search rankings. But placing terms in the right places can be more complicated than you think.

When it comes to marketing, online platforms are becoming increasingly saturated - not to mention expensive. Try an unconventional approach.

Today's empowered consumers don't like being 'sold to'. How businesses can engage with an online audience, and why emotions are still powerful.

Pinterest is a dynamic driver of traffic - and potential sales. Gemma Went shares her expert tips on getting the best out of your boards.

You don't need extra admin - so is a CRM really worth it? Yes - here's how one could help you look more professional and convert more leads.

Banners, posters and billboards get results for local businesses. The three fundamental things to get right when you buy outdoor advertising space.

If you're at the helm of a new business and want to get your brand into the minds of the public, don't miss these three key opportunities.

Business blogging can be a powerful marketing tool if used wisely. How can you use yours to improve lead generation and drive conversions?

Build a community through crowdfunding, and you'll benefit from a loyal crowd of supporters as well as finance. John Auckland of TribeFirst explains.

As any seasoned entrepreneur will tell you, customers are the lifeblood of your business. Three tips for retailers to keep them coming back.

PPC is a hugely effective way to advertise online. How Google AdWords can direct large numbers of potential customers straight to your business.