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Top strategies for building a strong online presence

Date: 9 October 2024

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Maximise your social media marketing reach

Date: 1 October 2024

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Why email marketing is more important now than ever

Date: 11 September 2024

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A call centre handler is more efficient thanks for virtual call centre software
Blog

Best virtual call centre software for small businesses in the UK

Delivering excellent customer service as a small business in the UK can be made much easier with the introduction of virtual call centre software. We look at seven of the best.

Date: 2 September 2024 By:

A female software developer at work
Blog

Web developer vs. software developer

What is a web developer and how is it different to a software developer? We will explore what each role involves, how much they make, and which is the right role for you.

Date: 23 August 2024 By:

A woman hands out corporate Christmas gifts to clients
Blog

Strengthen client relations with thoughtful Christmas gifting

Christmas can be the perfect time to strengthen client relationships. Here's how a little forward planning and Christmas gifting can boost your brand reputation.

Date: 8 August 2024 By:

An online influencer is recording posts
Blog

How to promote your business with Instagram influencers

Partnering with the right influencers can take your small business to the next level. Discover how you can use influencers in your marketing and brand awareness activities.

Date: 6 August 2024 By:

Close up of a diverse marketing agency having a meeting in their creative office.
Blog

Elevating your agency brand: top tips from insiders

How do you take your marketing agency to the next level and stand out from the competition? Tom Welbourne of The Good Marketer shares his top tips.

Date: 5 August 2024 By:

James Bennie at IPX
Blog

Breaking out of the silo

James Bennie, Area VP, Customer Success at impact.com, reflects on a session about breaking down silos and buying in to partnerships, at the recent iPX 2024 event in London

Date: 1 August 2024 By:

Scale your micro business idea
Blog

From micro to mighty: scale your business with smart marketing

Achieving the transition from start-up, micro business to scale up is no mean feat. We share some top tips to turbo-charge your growth strategy.

Date: 31 July 2024 By:

A man and a robot sat on chairs waiting to be interviewed
Blog

How does your content stack up against AI-generated content?

To stand out from AI-generated content, focus on creating unique value through proprietary data, real-world experience, and dedicated effort. This approach enhances SEO, builds credibility, and attracts new customers more effectively than relying on generic AI outputs.

Date: 29 July 2024 By:

Three people around a table looking at a contract
Blog

Prepare your business for sale in 2024

Selling your business in 2024 requires meticulous planning, from evaluating its value and analysing financial performance to marketing and finding the right buyer. Understanding your reasons for selling, preparing thoroughly, and ensuring a smooth transition are crucial for maximising your business's worth and ensuring a successful sale.

Date: 24 July 2024 By:

Representation of digital marketing methods
Blog

Unveiling future trends in marketing

Changing client behaviour, digitisation and new technology, have transformed marketing. In this article, we explore how marketers must adapt their marketing tactics to remain competitive.

Date: 3 July 2024 By:

A businesswoman answers a journalist's questions
Blog

Five public relations mistakes you need to avoid

Public relations play a crucial role in shaping your business' reputation. Good PR can elevate your brand but mishandling public relations can be catastrophic. Here are five pitfalls to avoid.

Date: 2 July 2024 By:

Young female designer using graphics tablet while working with computer
Blog

Boosting Mac performance: tips creative software users

Designers and creatives often use resource-intensive software for their work. Here's how they can stop their devices from overheating.

Date: 28 June 2024 By:

Icons representing the ways SaaS is boosting customer service in the banking sector
Blog

How banks are leveraging SaaS solutions to transform customer service

Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.

Date: 27 June 2024 By:

Past, present and future of marketing represented by devices, from typewriter to computer
Blog

The evolution of digital marketing: then and now

The world of marketing is constantly evolving, and businesses have to stay ahead of the curve. We take a look at developments in the field of digital marketing over recent years.

Date: 27 June 2024 By:

A woman assesses whether a VPN is right for her small business
Blog

Choosing a VPN: the questions you must ask

A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.

Date: 26 June 2024 By:

Two entrepreneurs are interviewed by local radio as part of their PR campaign
Blog

The evolution of public relations over the last five years

Marketing is ever-evolving as new media and technology come online. PR has changed too - the reach and speed of stories have rocketed in the digital age. Here's how PR has developed in recent years.

Date: 26 June 2024 By:

A woman completes an interactive quiz on her smartphone
Blog

Grow your email list and conversions with a quiz lead magnet

Discover the benefits of using quizzes, strategies for promoting your quiz, tips for maximising their effectiveness and the steps to creating your very own quiz.

Date: 25 June 2024 By:

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