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Latest blogs

Three ways to make Google Ads more manageable

Date: 15 January 2020


Four reasons why your paid ads are not working

Date: 11 December 2019


Alternative ways to showcase your business ethics

Date: 2 December 2019


A business owner smiles happily in his office while his employees chat in the background.

Seven tips for becoming a stronger business owner

Starting up is exciting - but being the person in charge can bring a lot of pressure. How to build your skills and resilience for long-term success.

Date: 28 November 2019 By:

An anonymous user types on a protected laptop - online security concept.

How VPNs have evolved into a potent marketing tool

VPN technology presents huge benefits for anyone interested in online security - including marketers. How VPNs became a privacy game-changer.

Date: 27 November 2019 By:

A couple relax and watch tv at Christmas time.

What small businesses can learn from the John Lewis Christmas advert

John Lewis have turned their seasonal advert into a hotly anticipated cultural event. What lessons can your small business learn from their success?

Date: 22 November 2019 By:

A pair of programmers use microservices to inject new functionality into a bespoke marketing platform.

How microservices are changing online marketing

As a marketer, it’s essential to embrace new technologies and stay one step ahead. How microservices can help your marketing strategy stay flexible.

Date: 11 November 2019 By:

A mum sits and looks at her advertising messages on a laptop with a young baby on her lap.

Marketing to new parents - the dos and don’ts

A huge number of new parents feel overwhelmed when it comes to choosing the right products for their baby. How to stand out from the competition.

Date: 4 November 2019 By:

A woman types at a laptop, talking to customers and making connections on social media.

Why a social media presence is critical for small businesses

Even huge businesses know that to stay in people’s minds, you have to go where they go - and that’s social media. Why your SME should follow suit.

Date: 30 October 2019 By:

An entrepreneur brainstorms and tries out options for his new business website URL.

What to do when the perfect domain name is already taken

With so many business websites already out there, it's getting harder and harder to secure your preferred URL. If you're struggling, try these tips.

Date: 18 October 2019 By:

Festive games from Piknik being played on a range of devices including laptops and mibile phones

Festive greetings - six reasons to switch things up this year

If you really want to make an impression on your target audience at Christmas, offer them something they’ll remember - a branded game. Here’s why.

Date: 14 October 2019 By:

Colleagues in the workplace laugh and relax - happy employees are more productive.

How to keep employees happy and motivated

Some bosses think they can get staff working hard with punishment and threats - but studies show happy employees are more productive. Try these tips.

Date: 8 October 2019 By:

A young entrepreneur checks her Google Analytics account and makes refinements to her website to improve ROI.

The best web analytics tool for start ups - revealed

There are a lot of tools out there to help you track and analyse activity on your website - but the best one makes thing super-simple. Guess who?

Date: 2 October 2019 By:

Four customers scroll Facebook on a phone and pay attention to the business adverts.

Facebook advertising - three essentials to get right

Advertising your business on Facebook is still a great way to get clicks - as long as you get these three fundamental things sorted before you start.

Date: 1 October 2019 By:

A group of happy business colleagues bond over playing a branded game together.

Power up your marketing with a branded game

People love to play games - we’re hard-wired to enjoy them. How a branded game can help you connect with your audience and meet marketing objectives.

Date: 16 September 2019 By:

A creative team discuss online branding with a colour wheel and imagery.

Five sure-fire ways to ensure brand consistency online

Consistently using one name, logo, colour palette and tone of voice everywhere online will help customers recognize and remember you. Five tips.

Date: 12 September 2019 By:

A smiling sales agent speaks to a prospect on the phone and converts them into a customer.

12 ways to generate more sales leads

All businesses need to ensure they have a healthy pipeline of new sales coming in. How to generate more leads to convert into satisfied customers.

Date: 12 September 2019 By:

A young business man works on his laptop in the departure lounge while waiting for his business flight

Seven ways to save money on your business flights

Business travel can be a costly affair. Here are seven ways to save money and reduce the cost of your business flights and travel.

Date: 3 September 2019 By:

A diverse start up team meet to discuss plans for marketing their cryptocurrency company

Marketing strategies for start ups and cryptocurrency companies

Competition is fierce when launching a cryptocurrency or start up business. A robust marketing strategy is critical to success. Here's how to get it right.

Date: 27 August 2019 By:

Young ecommerce entrepreneur is working at home, packaging goods ready for delivery

Six killer tips to grow your ecommerce before 2020

Without a big budget, you can't simply spend your way to ecommerce success. Here's six tips for winning more customers and boosting ecommerce sales.

Date: 23 August 2019 By:

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