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Effective digital marketing for start ups

Date: 20 March 2024


Ideas to boost your ecommerce business' sales

Date: 19 March 2024



Leverage the power of programmatic in 2024

Discover how brands can run effective programmatic campaigns using AI and machine learning to gather actionable insights without compromising consumer privacy.

Date: 15 March 2024 By:

A website displayed on a desktop, laptop and smartphone

Is a basic website good enough for your small business?

Do you really need a custom website or can you get away with building a website for your business using a site builder? We look at why using a professional will give you a more impactful result.

Date: 14 March 2024 By:

A female employee makes a presentation of her project for an advertising campaign

Understanding how advertising research shapes the customer

You will have many touchpoints with your customers on their journey from awareness to purchase. Understanding these touchpoints can help you optimise your strategies and drive conversions.

Date: 12 March 2024 By:

How to identify poor-quality PPC leads

How to identify the source of poor-quality PPC ad leads

Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.

Date: 5 March 2024 By:

An attractive website as caught the attention of this buyer

Selling art online: navigating the digital landscape

Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.

Date: 1 March 2024 By:

Woman celebrating over something she's seen on her laptop

Your guide to winning with performance max campaigns

Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals

Date: 23 February 2024 By:

A small business owner tracks her new incoming sales leads

Maximise your sales funnel with these lead gen strategies

In this article, we share tips that will help you generate more leads from organic traffic channels, paid media, and lead providers, boosting customer acquisition and growing your bottom line.

Date: 12 February 2024 By:

A creative marketing team refine their marketing strategy

Small business marketing tips

This blog provides small business owners with actionable marketing tips. Whether you're starting out or refining existing strategies, these insights will help your business stand out in the crowd.

Date: 30 January 2024 By:

A man explores a potential holiday destination with a VR headset

How marketers can use virtual reality to promote tourism

Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.

Date: 29 January 2024 By:

Facebook Ad Manager

How to structure Facebook campaigns for the best results

This blog discusses the most important steps when creating a Facebook campaign if you want to guarantee success.

Date: 24 January 2024 By:

A woman attaches a returns label to her parcel

Five SME tips for managing returns

Read the five top tips for managing returns as a SME from Capital on Tap.

Date: 17 January 2024 By:

An entrepreneur creates a video for his website

Ten marketing ideas for small businesses in 2024

Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.

Date: 16 January 2024 By:

A discount coupon on a smartphone

Small business guide to creating a winning loyalty program

Attracting customers is only the first step in your customer relationship. Next, you need to work out how to retain your customers. This is where a winning loyalty programme can help.

Date: 11 January 2024 By:

A software development team collaborate to move the project forward

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

Date: 10 January 2024 By:

Businessman touches screen on a digital tablet to check his PPC advertising campaign

A review of the changes in PPC in 2023

We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.

Date: 9 January 2024 By:

A microbrewery celebrates a successful growth strategy

Bootstrap your micro business to success

A guide to essential strategies that micro-businesses can adopt to propel their business growth including networking and partnerships, technology and branding.

Date: 5 January 2024 By:

A team discuss their disappointing marketing results

How to increase your leads to hit your targets

What can you do when your marketing strategy is not hitting the mark? The experts from Mediahawk share four steps you can take to revitalise your activity and results.

Date: 12 December 2023 By:

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