Marketing blog

Latest blogs

How SME marketers can boost the effectiveness of online advertising

Date: 22 July 2021


The evolution of business opportunities

Date: 22 July 2021


Bag of money labelled loan on a laptop

Marketing strategies for online lenders

The COVID pandemic has undoubtedly presented both challenges and opportunities to businesses. Discover how online lenders can reach and support potential clients.

Date: 22 July 2021 By:

A woman sees mobile marketing content on her phone

Eight mobile marketing examples

People increasingly access the internet via their mobile devices. You need to make sure your ads are mobile native. Here are eight examples.

Date: 12 July 2021 By:

An open laptop running photo editing software

Optimising images to improve the performance of your WordPress Website

An useful, step-by-step guide on WordPress image optimisation. Improve the performance of your site with faster-loading images.

Date: 8 July 2021 By:

A happy customer makes an online purchase

Top four SaaS solutions to help improve the customer experience

Improving your customers' experience can improve customer loyalty and increase sales. There are a range of SaaS solutions that can help and we have picked four ot the best.

Date: 5 July 2021 By:

A pair of scissors with the phrase cut

Cost cutting: save money by bringing your marketing in-house

When times are tight, small businesses naturally look to cut costs. Bringing your marketing in house can reduce your overheads. Here's how.

Date: 28 June 2021 By:

Graphic with the words conversion rate increase

What is a conversion rate and why does it matter?

Your conversion rate is directly related to how well your website and business is performing. But what is a conversion rate?

Date: 25 June 2021 By:

A businessman using on smartphone as an Adtech concept

Stats reveal adtech has some adapting to do

User opt outs and changes to HFSS advertising mean that brands are rethinking their advertising strategies. In this article, Nick Pinks of Covatic looks at the future of Adtech.

Date: 22 June 2021 By:

A small shipping trolly on a laptop representing ecommerce

Keep your online store at the top of its game

Creating and maintaining a successful ecommerce website requires time and effort. There are some key steps you must remember if your site is to reach the top of search rankings.

Date: 22 June 2021 By:

A women is delighted by her free samples

Is skipping physical marketing the biggest marketing mistake?

Focussing all your marketing activity online could be a big mistake. Discover why physical marketing still packs a punch.

Date: 16 June 2021 By:

Visual content marketing concept. Social networking service. Streaming video.

Why use visual content marketing for effective promotion 2021

Learn more about visual content marketing and why good visuals are so important. Apply the best visual strategies and tools to boost your sales now.

Date: 7 June 2021 By:

A marketing team work on their PR strategy

How can PR help you boost sales?

PR can drive sales for your business. Discover how to create a PR strategy that targets the right audiences, increases brand awareness and boosts sales.

Date: 2 June 2021 By:

Magic hat and wand in child hands - transforming marketing

How to transform your marketing in 2021

COVID-19 forced businesses to rethink many of their activities. None more so than marketing. Here's how you can continue transforming marketing in 2021.

Date: 21 May 2021 By:

A man uses his Apple smartphone

Using iOS 14.5 to build better partnerships

A look at how Apple's latest mobile operating system iOS 14.5 will impact mobile acquisition measurement for brands and publishers.

Date: 18 May 2021 By:

Marketing team made up of staff and freelance creatives.

Hey, marketing teams: Outsource your marketing messaging

Why marketing teams should bring freelance talent on board to re-energise the team and get more work done.

Date: 17 May 2021 By:

Call recording software records a sales rep's call.

Why having a call recording system matters

Call recording software can be an invaluable tool to keeping customers happy making it easier to retain their custom.

Date: 7 May 2021 By:

Website SEO updating by a businesswoman

Industries that benefit from SEO the most

Are you making the most of SEO? Your industry or specific location could be the key to a successful SEO strategy.

Date: 6 May 2021 By:

Young Asian businesswoman works at home and joins a virtual video conference meeting colleagues online

Connecting with your team across the screen

Online communication is increasingly important as teams continue to work remotely. Improve your comms with five simple tips.

Date: 6 May 2021 By:

What does the * mean?

If a link has a * this means it is an affiliate link. To find out more, see our FAQs.