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Four steps to delivering great customer service

Date: 15 June 2020


A women assess markerting data collected as part of ecommerce

How to utilise automated web data collection in ecommerce

Automated web data collection can give businesses insights into both competitors and customers. Learn how web data can be leveraged to give you a competitive advantage.

Date: 15 June 2020 By:

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LinkedIn ads: Are they worth it?

LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.

Date: 11 June 2020 By:

A woman browses an online store to make a purchase from home

Three ways to successfully move your offline business online

COVID-19 has forced many businesses to rethink how and where they do business. Discover three ways to move your business online.

Date: 8 June 2020 By:

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Simple steps to give your business a professional image

Simple steps that will give your business a professional image.

Date: 27 May 2020 By:

A company team hold hands in an act of solidarity

How philanthropy can benefit your business

Your customers expect you to do good, to be sincere and to have a social mission. This benefits your cause, but your business can reap real benefits too.

Date: 27 May 2020 By:

A woman uses social media marketing tools to manage social media accounts

The best free social media marketing tools

Introduction to some fo the best online tool for improving your brand's profile on social media.

Date: 26 May 2020 By:

A husband and wife smile for the camera as they open their new venture.

Eight reasons for launching a business during a recession

Eight reasons why the downturn could be the perfect opportunity to open your new business.

Date: 26 May 2020 By:

A businessman uses a variety of online marketing techniques

Digital marketing approaches during COVID-19

Discover some ways digital marketers are being creative with their marketing during the COVID-19 pandemic.

Date: 20 May 2020 By:

An attractive woman reads the latest marketing messages sent to her phone.

Three ways to make your digital marketing campaigns go further during COVID-19

The current crisis is making sales and marketing difficult. But it's not impossible if you take the right steps to optimise your digital marketing.

Date: 14 May 2020 By:

Navigational officer on lookout watch is looking through binoculars.

Seven ways to re-engage customers that have fallen off the radar

Never lose track of customers again with these seven tips for re-engaging customers who have fallen off the radar.

Date: 12 May 2020 By:

Big data concept with graphics over a cityscape.

SMEs must navigate the big data minefield

Big data can reveal big opportunities for small businesses. What is big data and how can small businesses incorporate it into their marketing strategies?

Date: 28 April 2020 By:

Silhouette of a businessman holding an umbrella against a stormy sky

Can your business survive the current climate?

Key questions to address to work out whether your business can continue to survive during the coronavirus pandemic.

Date: 23 April 2020 By:

A businesswoman works on a laptop computer, tablet and smart phone to analyse data

The essential skills for a modern marketing officer

Data has revolutionized marketing. Marketing officers need to skills and understanding to effectively and safely exploit marketing data.

Date: 22 April 2020 By:

Delivery driver in a truck wears a face mask and protective gloves for coronavirus

How to maintain your ecommerce business through COVID-19

Online retailers must navigate the challenges presented by COVID-19 to survive and thrive. The Good Marketer share their tips.

Date: 20 April 2020 By:

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Six reasons to get a business loan

When is a business loan right for your business? Six reasons to take out a business loan.

Date: 20 April 2020 By:

A man with earphones and smartphone walks whilst listening to a podcast.

Is a print mindset killing your content's effectiveness?

Most B2B content marketers still rely on old content formats. Discover how to create engaging content that delivers more to customers and marketers.

Date: 17 April 2020 By:

A group of diverse people consume online content on a variety of devices

Top five ways to improve the quality of your content

Standing out is difficult in an era of content overload. These five top tips will help you get your content right.

Date: 14 April 2020 By:

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