START-UP AND SME RESOURCES
Marketing blog
Latest blogs
Blog
Meaningful YouTube Ads metrics you should track
Understand the different types of ad available on YouTube and which metrics you should track to optimise your ad campaign.
Date: 27 July 2020 By:
Blog
How to implement an effective loyalty program
These days customers aren't just looking for great products or services. They also expect to be rewarded for their custom. Read this introduction to implementing a customer loyalty program.
Date: 24 July 2020 By:
Blog
How to do SEO
If you want your website to appear in Google searches, you need to optimise your SEO. But where do you start and is it even possible to do yourself? We answer your questions.
Date: 22 July 2020 By:
Blog
Nine things to consider when starting an online business
Starting a business is undoubtedly exciting, but suddenly you're in charge of all aspects of the business. Here are nine areas you need to consider before starting out.
Date: 22 July 2020 By:
Blog
Mastering the art of the trade show
If you're planning your marketing strategy post lockdown, don't forget the power of face-to-face interactions that you can gain from an exhibition. Here are some tips for maximising your trade show impact.
Date: 21 July 2020 By:
Blog
How a virtual office helps you market your business
An office can be a can be a considerable outlay for a small business. Discover how a virtual office can avoid those costs leaving more money to invest in your marketing.
Date: 20 July 2020 By:
Blog
Four ways UK SMEs can thrive in a 'new normal'
Infographic sharing tips on how SMEs can survive the 'new normal' based on German small businesses who came out of lockdown in April.
Date: 20 July 2020 By:
Blog
The importance of customer experience in marketing
Giving great service isn't just good for customers, it's good for business too. Studies reveal buyers will pay more if they get a better experience.
Date: 14 July 2020 By:
Blog
Is your data at greater risk in a pandemic?
Cybercriminals are taking advantage of security lapses as a result of the changes to working methods during COVID-19. Is your data now at increased risk?
Date: 6 July 2020 By:
Blog
BigCommerce vs Magento - which ecommerce platform is right for you?
Comparison of ecommerce platforms Magento and BigCommerce
Date: 18 June 2020 By:
Blog
How to transition your business from brick-and-mortar to online
Many businesses have had to transition online as a result of COVID-19. Discover four key steps to moving your business online.
Date: 17 June 2020 By:
Blog
Four steps to delivering great customer service
Customer service is key if you want customers coming back for more. Learn how to deliver great customer service.
Date: 15 June 2020 By:
Blog
How to utilise automated web data collection in ecommerce
Automated web data collection can give businesses insights into both competitors and customers. Learn how web data can be leveraged to give you a competitive advantage.
Date: 15 June 2020 By:
Blog
LinkedIn ads: Are they worth it?
LinkedIn is renowned for the access it provides to a global professional network. But can LinkedIn ads benefit your business? Find out more.
Date: 11 June 2020 By:
Blog
Three ways to successfully move your offline business online
COVID-19 has forced many businesses to rethink how and where they do business. Discover three ways to move your business online.
Date: 8 June 2020 By:
Blog
Simple steps to give your business a professional image
Simple steps that will give your business a professional image.
Date: 27 May 2020 By:
Blog
How philanthropy can benefit your business
Your customers expect you to do good, to be sincere and to have a social mission. This benefits your cause, but your business can reap real benefits too.
Date: 27 May 2020 By: