Benchmarking

Marketing can make a dramatic contribution to your success, yet many businesses fail to measure how effective their marketing is through benchmarking.

Browse topics: Market research

Sector trends (196)

New product research (8)

Questionnaires, surveys and focus groups (9)

Market analysis (6)

Benchmarking (5)

Choosing a market research agency (2)

Benchmarking - overview

Benchmarking can help you assess the success of your business strategy and methods. What you need to know to get started.

'Performance' written on blackbaord and measured by a tapemeasure

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Benchmarking

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

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Getting the measure of your marketing

How to measure your marketing to optimise results and boost response rates

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Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

A man prepares the tools he needs to carry out a benchmarking exercise

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Ten ways to benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.