Marketing can make a dramatic contribution to your success, yet many businesses fail to measure how effective their marketing is through benchmarking.

Benchmarking - overview

Benchmarking can help you assess the success of your business strategy and methods. What you need to know to get started.

'Performance' written on blackbaord and measured by a tapemeasure


Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

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Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

A man prepares the tools he needs to carry out a benchmarking exercise

Ten ways to benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

Roll of receipts printing paper

Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.