Benchmarking

Marketing can make a dramatic contribution to your success, yet many businesses fail to measure how effective their marketing is through benchmarking.

Browse topics: Market research

New product research (7)

Questionnaires surveys and focus groups (10)

Market analysis (7)

Benchmarking (5)

Choosing a market research agency (2)

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Benchmarking - overview

Benchmarking can help you assess the success of your marketing campaigns, methods and strategy. What you need to know to get started.

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Benchmark your business

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

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Choose a pricing strategy

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

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Getting the measure of your marketing

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Planning explains how to measure your marketing.