Benchmarking

Benchmarking can help you assess the success of your marketing campaigns, methods and strategy. What you need to know to get started.

Even small businesses can benefit from benchmarking - to check how you're doing against your competitors and identify ways to improve. Our guide.

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.

Pricing is one of the most important aspects of your business to get right. Find out what you need to do before putting a price tag on your product.

Evaluating your marketing activity needn't be expensive. Fiona Blades of market research company MESH Planning explains how to measure your marketing.

Benchmarking provides a means to compare your firm against other businesses, and identify areas where you can improve your performance.