Optimising your Instagram marketing strategy: All you need to know

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Date: 7 March 2022

Instagram on a mobile device

When advertising your business, you should not overlook the power of Instagram marketing. Reaching over 1.3 billion users, this app is a powerful addition to your social media marketing armoury. Not only are the sheer numbers compelling; but due to the wide variety of users on this platform, you can reach your target market easily.

Whether you are looking to target new parents, punk music fans or those looking for a bitcoin trader, you should take a close look at this social media platform to see how it can help you target your market niche.

Here's how you can optimise your marketing strategy on Instagram.

Create a great profile

The first step to getting more customers on Instagram is by creating a great profile. A profile that looks interesting and which has engaging content will encourage viewers to find out more and click on your website or follow your page. There are plenty of low hanging fruit to target - over 90% of Instagram users follow at least one business page.

First of all, make sure you do some prior research on your target audience, so you have a clear idea of how to reach them in the most effective way. Although Instagram has a large user base, the most active users are from the US and are aged between 18 and 29 years of age. That said, there are many other users to target!

The next step is optimising your profile. You can do this by creating a catchy, enticing bio. The aim is to get your brand's personality across in as few words as possible. Make sure you add your website URL so that your audience can find out more about your business.

Visual content strategies

Where Instagram is concerned, visuals are key. This means you need high-quality photos and videos to properly engage your audience and compel them to find out more about you. To do this, you must make sure the photos compelling to look at. Whether this is done by providing sharp photos or bright infographics, either way, it needs to look good and be easy to read. Above all, remember, if it doesn't tell a great story or engage your audience, you have a problem.

Write great captions

To stand out in a crowd of thousands of other businesses doing the same thing on Instagram, you need to write great captions. Here, you have a chance to showcase your brand's personality and get everything you need to say to sell your products or services.

You can add hashtags in your captions. This is a great way to increase the number of people that see your posts. Instagram users can filter hashtags to find relevant posts. Using hashtags can help you to find more viewers for your posts this way.

Although you can use 30 hashtags, we would recommend using between five and eight. Otherwise, it can be seen as hashtag stuffing - which can mean Instagram users do not see your content for those tags.

Influencer partnerships

One great way to gain leads is by teaming up with an influencer. Influencers will already have an audience that they can promote your products or services to, saving you from having to do all the heavy lifting of finding your own viewership base.

With so many marketing strategies to try out, there's never been a better time than now to market your business through Instagram.

Copyright 2022. Article made possible by Muve Media & Marketing.

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