If you run a business, you'll know how hard it can be to get ranked on Google. If you want to get around this, you will have to invest in SEO. If you don't, you may find you end up struggling in the future. You can also end up really losing out to bigger brands. That being said, SEO for small businesses can be difficult. You may struggle to know what to do, or even where to invest.
If you're having a hard time getting your site ranked but don't know why, this guide will tell you why SEO is harder when you're a small business owner.
You don't have enough money to invest in SEO
SEO is harder for small businesses. You have to spend money if you want to make money. If you can devote some money to your search engine budget, this will help you to see much better returns. Bigger companies tend to have much bigger budgets making it much easier for them to invest more in their marketing strategies. They can also hire more employees and bring in better consultants.
If you invest in quality content and a great website design, you will see faster results. It's understandable if you don't have the budget to do this, but at the end of the day, it does mean you need to be much more inventive with your marketing campaign.
You don't have as much time
Time is money. If you have less money, you have less time. If you only have a small marketing team, you may find everyone is busy juggling different tasks meaning no one focuses their entire efforts on SEO. Some businesses are so small, a few people do absolutely everything. This makes SEO much harder to do. Real SEO takes time. You need to create content that's worth reading and you need to put effort into researching keywords properly.
If you rush SEO, you can end up being blacklisted if you use questionable tactics or target the wrong keywords. This is the last thing you need, but there are things you can do to stop this from happening. If you need some help, hiring an SEO agency or a professional like Graeme Winchester SEO consultant is a good idea.
Something else comes first
When resources are limited, SEO can get put on the backburner. Blogging and other forms of content creation is a prime example here. You may find nothing gets published or written. Before you know it, you end up stalling all together. If you want to get around this, your only other option is to hire a writer. If you do, you will soon reap the benefits. You will no longer have to invest as much time or energy into content creation.
It's hard to keep up
This is another resource problem. If you hire an SEO specialist who lives and breathes keywords and SEO, it will be easier to keep up with the ever-changing landscape of internet search. Your specialist will know if there has been a big algorithm change and can make the appropriate changes. They will also have their finger on the pulse of any new SEO techniques too.
If you run a small business, you may not have access to this kind of information and knowledge, and it can really work against you. By the time you hear about the algorithm change, it may be too late to do anything about it and this is the last thing that you need.
Google tends to favour brands
In the world of SEO, Google tends to favour brands. Even if all the other factors are equal, brands tend to rank higher because users are more likely to click on a site from a brand they recognise. If you want to prove yourself, you need to build your brand and make sure that it's worth your user's time.
Bigger business have been around longer
Bigger businesses weren't born big. They started out small too and grew bigger over time. If you have been running your business for some time and have done well at the size you are, this is great. In fact, you may even be at an advantage when it comes to getting loyalty from your customers. That being said, small businesses tend to find it hard to rank because their sites haven't been around as long as their bigger rivals and haven't developed sufficient online authority yet. This is why it's hard for websites to rank competitively for keywords. Google likes older domains, and this usually means it favours bigger brands who have been around for some time.
The trick here is to figure out what you can accomplish with the resources you have. Remember, being small can sometimes work in your favour and can pay off in the long run. For example, you may be more likely to experiment and be more creative in terms of your marketing as well. If you want to take advantage of this, then think outside the box and track your results. The more you do this, the more likely it is that you'll be to come out ahead of your bigger rivals. You will also be able to solidify your presence online so keep that in mind as much as possible.
Copyright 2020. Article made possible by site supporter Jeremy Bowler