How to create a cohesive in-house marketing team


Date: 6 March 2020

A happy team smile and chat in a business meeting - effective team concept.

Let's imagine for a moment that your organisation has just created a new product or service that is destined to turn heads. The next step is marketing what you have to offer to the general public.

While there is no doubt that automation and marketing technologies can come in handy, we need to keep in mind that a successful marketing strategy is created by teams of professionals who appreciate what connects with the audience, and what really works in a campaign.

Interpersonal cohesion is critical if your business hopes to enjoy success. What steps can management take in order to create a productive working environment?

Joint digital campaigns to strengthen bonds

While a digital marketing campaign is likely to have an overall manager, there is no reason why the entire team should not proactively take part. Encourage members to provide input and to regularly contribute to online posts.

Ask for their feedback, and hold brainstorming sessions in order to come up with novel ways to target the intended audience.

It is also wise to promote partnerships with social media influencers and similar third-party individuals who could collaborate with the team on occasion. Online personalities who are willing to stand behind a product or service are excellent tools in your marketing arsenal - and yet, relationships first have to be established.

This is why the team should take an active role to form bonds and reach out to potential partners. You can read more about the power of digital networking in order to fully appreciate its usefulness in these modern times.

Encourage out-of-the-box thinking

One of the dangers associated with any team of individuals is "groupthink". In other words, individual members can become afraid of introducing new concepts due to worries about being shunned or rocking the proverbial boat.

Unfortunately, such a situation will often lead to stagnation and inefficiency. It might even cause members to question whether they’re truly happy and fulfilled at your firm. Management must therefore make a point to promote innovative ideas by creating a welcoming environment that is not unnecessarily critical.

Here are some suggestions to consider:

  • hold informal weekly brainstorming sessions;
  • reward members who make and implement suggestions that boost the success of a campaign;
  • encourage extracurricular activities to strengthen personal bonds.

Some of the best marketing campaigns in history resulted from a team effort. Still, it is likely that a single individual initially felt empowered to speak up and let his or her voice be heard, without fear of being ostracised.

Above all, the team should be allowed to have fun. As the expression goes, all work and no play makes Jack a dull boy. If members look forward to their interactions with one another, their overall levels of motivation will naturally rise.

It is the responsibility of management to ensure that each team is working as a well-oiled machine. With time, the success of your organisation could very well be propelled to the next level.

Copyright 2020. Featured post made possible by Alexa Coleman, AC copywriter

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