Logo design mistakes to avoid at all costs

By: Alexa Coleman

Date: 25 July 2019

A businessman looks at his new branding and logo design and realises he's made a mistake.

While modern ecommerce platforms will undoubtedly provide you with a competitive online edge, the simple fact is that these clever software applications are unable to perform miracles. This is why branding is also vitally important to get right.

A logo - whether a new or redesigned one - can be a great way to provide your firm with a much-needed personality boost. Even so, there are many potential mistakes to beware of if you want to avoid wasted effort.

Here we take a closer look at some common errors, and why they should be avoided.

Avoid trend-driven choices

The term "viral" is often used to describe a trending video or piece of online content. However, you should never confuse "viral" with ultimately successful. By their very definition, trends are transient in nature - they come and go in a short space of time.

This is why you should never focus on the latest trends when designing a new logo for your website. Although it's fine to take their importance into account, it's a much better idea to emphasise the core traits of your business, and what separates you from the competition.

Trending logos tend to sooner or later fall out of favour, being perceived as outdated and clumsy. It's smarter to create a "classic" logo which is able to stand the test of time. This illusion of permanence will reflect positively upon your firm, and enhance customer recall over the long term.

Think simple

The internet is a very big place. Terabytes of information are being exchanged every second, and billions of individuals are accessing the online community as you read this sentence.

Some business owners feel that this "massive mentality" should be translated into the design of their logo. They attempt to cram a decidedly small image full of elements such as a phone number, an email, a mission statement, and similar details. This should also be avoided. The best brands keep it short and sweet.

We're not recommending that you use nothing more than your firm's name in a plain font, however. You can create a streamlined, memorable logo without going overboard. There is a delicate balance between capturing the attention of the viewer and overwhelming their senses.

Nike, Apple, Coca-Cola, and General Electric have all embraced this concept, and, in the case of Coca-Cola, this logo has not significantly changed for more than 100 years.

Look for inspiration

Are you still finding it difficult to come up with the perfect idea for your logo? If so, it may be a good idea to consult a platform such as Shopify. Most good web design and build platforms can supply a wealth of inspirational ideas for creating the perfect branding, and you could very well break through to a new plateau of creativity.

Sponsored post. Copyright © 2019 Alexa Coleman, freelance copywriter

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