AR and VR - the future of brand experiences?

By: Tamara Blackburn

Date: 18 July 2018

AR and VR - the future of brand experiences?Both augmented reality (AR) and virtual reality (VR) have become staples of entertainment in UK homes over the past few years. As such, it's not a huge leap to expect branding and advertising to start taking real advantage of the technology, more so than ever before.

At present, the tech is still very much a novelty - VR has been the stuff of science fiction for decades, and AR, while widely available on most smartphone platforms and handheld games consoles, is still seen as fresh and exciting.

So how can we expect such tech to allow branding and design to evolve in the years to come?

Immersive brand experiences

It's fairly safe to say that we are past the watershed moment, and that we are looking at AR and VR being around for some time to come - neither are fads, despite what some critics may have presumed in their infancy.

VR and AR are being used in limited capacities right now to create buzz about products and services - but as devices grow in sophistication and as the technology available becomes more widespread, it'll be a common factor in brand campaigns and marketing to allow consumers to directly interact with brands in new and exciting ways.

Brand storytelling has evolved massively over the years thanks to social networking - and it's only going to get more immersive.

Imagine the possibilities - you'll be able to try an exotic holiday before you buy! You'll be able to see what clothes look like on you without having to set foot outside your home. The possibilities are incredible.

More information, more frequently

We already have tons of information available at our fingertips, though AR could be set to build on that even further. Imagine scanning a product with an AR-ready device in the supermarket - you could get instant feedback on pricing, available deals, nutritional information, and more besides.

The incredible part of all this is that AR integration with product branding and marketing is very much around the corner. It's not just an 'in our lifetime' moment - it'll be one that'll be with us sooner than we know it.

What's more, AR and VR will become the norm for shoppers and consumers - which is very big news indeed.

What brands should do

AR and VR have almost boundless marketing moments lined up for current brands and services. This means that now is absolutely the time to start thinking about how to adapt this technology to your own business, how you can enhance the brand experience you offer, and who you should be partnering with to develop and deliver such experiences.

Experts suggest that AR and VR could also bring together the physical storefront and ecommerce like never before - blurring the lines between the high street and the online shopping experience.

In any case, for branding teams and for consumers, exciting times lay ahead.

Sponsored post. Copyright © 2018 Tamara Blackburn of Digital ID