Show blogs by topic:

News image
BLOG

Social media – finding the right solution for your business

I have talked before about how businesses should approach reviews and that also applies when it comes to using tools like Twitter and Facebook.

Date: 29 July 2011   By: Paul Stamp

News image
BLOG

What do you want to be known for?

This is a really basic branding question, but one that’s much harder to answer the more you think about it. It’s a question that’s both blindingly obvious and unerringly impossible in one. So, make yourself a cup of tea, and go on, grab one of those biscuits that’s winking at you...

Date: 28 July 2011   By: Fiona Humberstone

News image
BLOG

Simple pricing sells

The New York Times recently announced its new pricing strategy. Several people have pointed out that it is way too complex for mere mortals to understand.

Date: 28 July 2011   By: Mark Stiving

News image
BLOG

The accidental Twitter ambush

Watching my Twitter feed in February, I noticed a few tweets from entrepreneur Linda Cheung and came across a tweetup (a real world meet-up that occurs as a consequence of Twitter) that was being organised on the back of attendance at the LEX 2011 conference.

Date: 26 July 2011   By: Jillian Ney

News image
BLOG

Bad reviews can be good for your business

“What happens when someone posts a bad review?”. It’s a question that crops up time and time again and is at the forefront of many small business owners’ minds when it comes to throwing open the doors to online communities.

Date: 23 July 2011   By: Paul Stamp

News image
BLOG

What's the difference between a brand and an identity?

A prospective client recently asked me - what is the difference between their brand and their identity. When we asked them why the need for clarification, they replied that the agency that had up until recently produced all their marketing collateral, had always dismissed the two as being one and th...

Date: 21 July 2011   By: David Leatt

News image
BLOG

What is a negative online customer review going to cost your small business?

According to B2B Magazine (Feb 2011), a negative customer review on YouTube, Twitter and Facebook can cost a company 30 customers. That’s a pretty scary statistic isn’t it?...

Date: 18 July 2011   By: Sarah Orchard

News image
BLOG

Can Facebook and YouTube become sponsorship platforms?

It’s no surprise to learn that brands are trying to monetise the audiences they have built.

Date: 14 July 2011   By: Jackie Fast