The Freemium model is a new concept for most businesses and changing to this system from traditional marketing is quite a turn-around. In this video, Peter Froberg gives his advice on how to tell whether your business is suited to a Freemium based marketing and profit structure.
The Freemium model is used heavily amongst web app companies as a way to attract customers. As a small business owner, what has your experience been? Do you think it's an effective way to market your business, regardless of the industry you're in?