HELPING SMALL BUSINESSES SUCCEED
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Latest blogs
The role of brand personalities and values in TikTok Ads
Your TikTok videos must reflect your brand personality and values. Tom Welbourne of The Good Marketer tells us what we need to know about showcasing our brands and values in our TikTok videos.
Date: 7 May 2024 By:
How to generate hyper-targeted leads with PPC search ads
PPC search ads are shown to potential customers when they search using specific, pre-selected keywords or 'trigger' phrases. We explain how you can generate highly targeted leads with PPC ads.
Date: 28 March 2024 By:
Effective digital marketing for start ups
50% of UK start ups fail within three years. We share start up tips for surviving the Death Valley curve – that tricky period when your start up is operational but is yet to achieve positive cashflow.
Date: 20 March 2024 By:
Ideas to boost your ecommerce business' sales
A sale is not just about shifting old stock by offering a discount. It is a good opportunity to boost year-round conversions and build relationships with your customers.
Date: 19 March 2024 By:
Software development failures: why projects fail
Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.
Date: 10 January 2024 By:
12 email marketing tools to use in 2024
Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.
Date: 12 December 2023 By:
Green marketing: promoting a brighter future
As consumers become increasingly environmentally conscious, businesses need to adopt more eco-friendly practices. Businesses must also adopt green marketing to promote their green credentials.
Date: 24 October 2023 By:
The most interesting SEO trends in 2023
If you want to be found online, you need to keep up with the latest developments in SEO. We look at the some of the key trends in SEO in 2023.
Date: 18 September 2023 By:
Elevating sales through point-of-sale marketing
Point-of-sale marketing is a powerful way to encourage shoppers to make impulse purchases, try new lines or simply help you shift old stock - ultimately boosting your bottom line.
Date: 23 August 2023 By:
Why you should maintain a varied social media presence
Different social media platforms will attract different audiences. That's why your business needs to engage with your audience on multiple platforms.
Date: 17 August 2023 By:
Can pioneering tech secure unforgettable customer experiences?
Discover how AI and VR are revolutionising social media marketing, creating impactful, personalised interactions between companies and their customers.
Date: 15 August 2023 By:
The best way to grow your music business
Who hasn't dreamt of fame and fortune at some point. If you want to make it in the music industry, you can use the power of streaming services and social media to grow your audience and your fortunes.
Date: 10 August 2023 By:
The benefits of the TikTok Shop for ecommerce businesses
The TikTok Shop allows users to discover and purchase products directly from their favourite TikTok content creators or through brand advertisements. Here's how it can help your ecommerce business.
Date: 1 August 2023 By:
Why does your business need a brand experience agency?
Brand experience is no longer optional but is a strategic imperative for small businesses aiming for sustainable growth. Discover how working with a brand experience agency is important.
Date: 23 June 2023 By:
How is the TikTok shop affecting ecommerce businesses?
Discover how TikTok Shop is impacting online and ecommerce businesses from the seamless integration of shopping and social media to the amplification of influencer marketing.
Date: 20 June 2023 By:
How to edit web content without losing your Google ranking
Sometimes you need to edit your online content. Perhaps to amend or add products and pricing. But how can you amend your web content without impacting your ranking? Find out how.
Date: 5 May 2023 By:
Five ways to make your business more visible to customers
If customers don't know you exist, they won't buy your goods or services. Here are five tips to make your business stand out in the crowd and become more visible to prospective customers.
Date: 27 January 2023 By: