Marketing blog

Is compliance killing the creative industries?

Date: 10 October 2018

By: Victoria Harrison

Is bad customer care damaging your business?

Date: 10 October 2018

By: Jamshed Chaudhary

Are sales slipping through your fingers?

Date: 3 October 2018

By: Helen Armour

News image
BLOG

Three tips for successful brochure marketing

Brochures and leaflets enjoy high levels of engagement for a relatively low cost. How to make your printed materials perform more effectively.

Date: 18 September 2018   By: Victoria Harrison

News image
BLOG

Make your stand stand out with banners

Banners are still an effective way to reach an exhibition audience and catch their attention. How to make print banners work for your business.

Date: 30 May 2018   By: Remi Ashton

News image
BLOG

Online is fine but don't write off print

Most of us get our news and information via smartphones and other devices; but research shows that people spend longer reading printed material.

Date: 4 December 2017   By: Karen Cave

News image
BLOG

SMS bootcamp: tracking, analysis and follow-up

Holly Barber explains how to track the result of your text marketing campaigns, analyse results, follow up with customers and boost conversions.

Date: 16 October 2017   By: Holly Barber

News image
BLOG

GDPR is coming - but are you ready?

General Data Protection Regulation (GDPR) becomes law in May 2018. Luke Barlow explains what the new guidelines mean for small businesses.

Date: 9 October 2017   By: Luke Barlow

News image
BLOG

SMS marketing: harnessing the power of the text

SMS marketing is highly effective and yet few businesses are taking full advantage of the opportunities it offers says Matthew Winter of Veoo.

Date: 14 August 2017   By: Matthew Winters

News image
BLOG

SMS bootcamp: keeping it personal

Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.

Date: 12 July 2017   By: Holly Barber

News image
BLOG

SMS bootcamp: how to build a database

SMS marketing can be very effective if you build a database of customer contacts. Holly Barber of FireText explains how in this SMS bootcamp blog.

Date: 25 April 2017   By: Holly Barber

News image
BLOG

Why new data laws could be a marketing opportunity

New EU laws (GDPR) affecting customer data are coming in 2018. Keith Dewar explains how to turn this new responsibility into a marketing opportunity.

Date: 29 November 2016   By: Keith Dewar

News image
BLOG

Seven benefits of using SMS for order updates

Have you given much thought to how you communicate with your customers once they have ordered from your online store?...

Date: 18 August 2014   By: Dan Parker

News image
BLOG

Your mailing list - the secret to maximising your ROI

Mailing lists can be a highly useful marketing tool, allowing small businesses to acquire new customers and grow their customer base.

Date: 8 July 2013   By: Marketing Donut contributor

News image
BLOG

Are you employing the wrong mobile strategy?

It seems that every business is looking at apps and opting for a mobile strategy, but have you thought about why and how you are going to “go mobile”?...

Date: 30 April 2012   By: Thomas Coles

News image
BLOG

How seriously should you consider the use of mobile for your business?

It has been the trend in digital marketing for the last million years that mobile will overtake laptop and desktop computers with more people using mobiles to access the web than desktops.

Date: 3 January 2012   By: Jeremy Thomson

News image
BLOG

SMEs must optimise mobile channels or risk alienating millions of consumers

Over half a billion people accessed the mobile internet worldwide last year and research from comScore indicates that the UK alone had over 19.1 million monthly mobile Internet users in 2010, up 4.6 million from the same month in 2009.

Date: 19 October 2011   By: Liane Dietrich

News image
BLOG

Three (easily made) mistakes of telemarketing

Yes, it sounds ridiculous, but this is the number one problem for small business owners. Even seasoned telemarketers will have days when they just don’t feel like doing it, and they are used to doing it day in, day out. Add this feeling to having a list as long as your arm of tasks that need do...

Date: 6 October 2011   By: Julia Smith

News image
BLOG

Move over Mary Portas…

Mary Portas does shops — we do data lists. When it comes to data, we think it’s about time that someone started to put service and return first for their clients. To that end I am donning a ginger wig and am blogging about how you can get the service you deserve when acquiring data lists. ...

Date: 11 July 2011   By: John Keating

News image
BLOG

Five ways to improve the effectiveness of your leaflets

Whether you have boxes of professionally printed leaflets stacked under your desk, or just run off a few copies on your home printer in time for a networking event or exhibition, the chances are that you’ll have at least one leaflet for your business.

Date: 4 March 2011   By: Fiona Humberstone