Brochures and leaflets enjoy high levels of engagement for a relatively low cost. How to make your printed materials perform more effectively.
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Marketing blog
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Make your stand stand out with banners
Banners are still an effective way to reach an exhibition audience and catch their attention. How to make print banners work for your business.
Date: 30 May 2018 By: Remi Ashton
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Online is fine but don't write off print
Most of us get our news and information via smartphones and other devices; but research shows that people spend longer reading printed material.
Date: 4 December 2017 By: Karen Cave
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SMS bootcamp: tracking, analysis and follow-up
Holly Barber explains how to track the result of your text marketing campaigns, analyse results, follow up with customers and boost conversions.
Date: 16 October 2017 By: Holly Barber
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GDPR is coming - but are you ready?
General Data Protection Regulation (GDPR) becomes law in May 2018. Luke Barlow explains what the new guidelines mean for small businesses.
Date: 9 October 2017 By: Luke Barlow
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SMS marketing: harnessing the power of the text
SMS marketing is highly effective and yet few businesses are taking full advantage of the opportunities it offers says Matthew Winter of Veoo.
Date: 14 August 2017 By: Matthew Winters
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SMS bootcamp: keeping it personal
Your marketing texts need to be relevant, grab attention and arrive at just the right time. Holly Barber of Firetext explains how to get results.
Date: 12 July 2017 By: Holly Barber
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SMS bootcamp: how to build a database
SMS marketing can be very effective if you build a database of customer contacts. Holly Barber of FireText explains how in this SMS bootcamp blog.
Date: 25 April 2017 By: Holly Barber
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Why new data laws could be a marketing opportunity
New EU laws (GDPR) affecting customer data are coming in 2018. Keith Dewar explains how to turn this new responsibility into a marketing opportunity.
Date: 29 November 2016 By: Keith Dewar
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Five ways to improve the effectiveness of your leaflets
Whether you have boxes of professionally printed leaflets stacked under your desk, or just run off a few copies on your home printer in time for a networking event or exhibition, the chances are that you’ll have at least one leaflet for your business.
Date: 4 March 2011 By: Fiona Humberstone