Marketing blog

Latest blogs

Are these the biggest red flags in marketing?

Date: 13 May 2025

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How to stop TikTok users scrolling past your brand

Date: 30 April 2025

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Increase web visitors: why there's more to digital marketing

Date: 29 April 2025

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A young man using his mobile for local search
Blog

How to audit and optimise your website for local SEO

If you rely on local business, you need to make sure you appear in local search. Here's how to make sure your website is optimised for local search.

Date: 9 April 2025 By:

Digital or native ads - which are best for your campaign?
Blog

Driving brand consideration through the power of native

Where and how should you spend your marketing budget? Which format is right for you? We help you understand the difference between digital and native ads.

Date: 8 April 2025 By:

A woman likes and follows a social media account
Blog

Navigating the modern marketing landscape as a software company

Discover marketing strategies for your software development company

Date: 4 April 2025 By:

A team assess the results from their social media campaigns
Blog

How to accurately track ROI from your social media strategies

Every penny you spend as a small business needs to deliver. So, how do you know that your social media strategy is delivering tangible results? Tom Welbourne of The Good Marketer explains how.

Date: 2 April 2025 By:

Fibre broadband for business
Blog

How high-fibre fast broadband can benefit enterprises

In the fast-paced world of small businesses, they need a broadband service that can keep up. Here’s where high-fibre fast broadband helps.

Date: 31 March 2025 By:

Woman using laptop and a phone and checking email
Blog

How to compress a video for email

Avoid email attachment limits by compressing videos, using cloud storage, or online tools. Keep quality intact while ensuring smooth business communication.

Date: 27 March 2025 By:

A woman uses voice search at work
Blog

Content marketing trends in 2025

Marketing is constantly evolving as consumer expectations and habit change. These are the key developments you need to keep ahead of in 2025

Date: 26 March 2025 By:

Piece of paper with email subject lines written on it
Blog

Email subject lines that increase open rates

There’s no doubt that email marketing remains a powerful tool in your marketing tool box but to really win, you need subject lines that persuade recipients to open your emails. Here’s how.

Date: 24 March 2025 By:

A marketing expert uses a small business computer
Blog

Tracking your marketing with a small business computer

By utilising the right tools, small businesses can gain valuable insights into their campaigns' performance, leading to more informed decision-making. Here’s how a small business computer can help.

Date: 17 March 2025 By:

A marketing team hone their brand image
Blog

Injecting authenticity into your marketing campaigns

Customers increasingly expect authenticity from businesses. So, how can you inject your voice into your marketing messages? We explore three key methods.

Date: 17 March 2025 By:

An independent markeitng agency works on a new campaign for a big brand
Blog

Why brands are shifting to independent marketing agencies

Why are brands making the move to independent marketing agencies? We explore the latest trend of big brands moving to independent agencies.

Date: 11 March 2025 By:

A female shopper uses an in-store digital screen to check stock options
Blog

How do retailers use in-store digital marketing solutions?

As digital solutions proliferate, retailers are adopting new ways to attract customers, highlight offers and personalise product recommendations.

Date: 24 February 2025 By:

A man receives curated Valentine's offers via email
Blog

Five AI-driven strategies to skyrocket your Shopify sales this Valentine’s Day

By using consumer insights, you can seamlessly position upselling and cross-selling opportunities enhancing the customer experience and putting customers at the heart of your marketing strategy.

Date: 14 February 2025 By:

A businessman is updating his PPC ad campaigns
Blog

Agency or in-house: What’s best for managing your PPC ads?

Agency or in-house? What’s the best way to manage your PPC ad campaigns? In this blog, we explore the pros and cons of each to help you decide.

Date: 5 February 2025 By:

A man does keyword research on his smartphone
Blog

Mastering keyword research to drive traffic and boost SEO success

Proper keyword research drives targeted traffic, enhances content relevance and achieves unparalleled SEO success. Know how to handle it all like a pro.

Date: 30 January 2025 By:

A candidate for a marketing post
Blog

How to get ahead in your dream marketing career

Marketing is a dynamic and evolving field. If you want to stand out as an outstanding marketing candidate, you need to employ these five tactics.

Date: 30 January 2025 By:

A team checks out their data to decide what their marketing strategy should be
Blog

Data-driven marketing explained

To power up your marketing, you need to use your data to make informed decisions about what marketing is working, what messaging to send and which channels you should be using.

Date: 29 January 2025 By:

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