To reach a larger audience and produce leads, real estate marketing opens the possibility for digital marketing methods like social media advertising, email marketing, and search engine optimisation.
Since customers only make a buying decision after seeing a property in person, these techniques enable more specialised and focused marketing campaigns.
Real estate digital marketing is growing increasingly popular due to its ability to generate leads and promote properties.
Also, it enables tailored advertising, which might raise the likelihood of reaching the right potential customers.
In this article, we shall help estate agents and realtors with some of the top digital marketing trends that can help them enhance their business.
How to digitise your real estate business?
Here are some of the most effective steps that every estate agent and realtor should consider to digitise their real estate business.
1. Build a quality online presence
Building a good online presence for your business requires having active profiles on social media.
Regularly posting interesting material, interacting with followers, and using analytics to monitor success is crucial.
Post frequently with quality photos and informative information that will interest users. Include your experience selling homes in each post to connect it to your business.
Real estate agents can now establish a name for themselves online, share useful information, and communicate directly with followers thanks to social media.
According to a recent report by The National Association of Realtors, most realtors engage with followers on LinkedIn, Facebook, and Instagram.
2. Use chatbots for instant customer service
An artificial intelligence-powered text message marketing strategy is called chatbot marketing.
57% of consumers prefer to communicate with chatbots on websites, according to a HubSpot survey.
With an 88% open rate, Facebook Messenger is the best platform to use for chatbot marketing in 2022.
Chatbots can handle many chats simultaneously and offer round-the-clock customer service, saving employees valuable time.
Real estate agents can improve customer satisfaction by streamlining their workflow with chatbots.
To enhance their services and product offerings, organisations may also benefit from their assistance in gathering important data about the tastes and habits of their customers.
3. Get help with SEO
SEO is a critical component of digital marketing if you are to reach your target audience and enhance your online exposure, boost customer numbers and increase income.
According to a survey, organic search (SEO) accounts for 51% of all website traffic, 10% comes from sponsored search, 5% from social media, and 34% from other sources.
Instead of just aiming for high rankings on low-volume keywords, it is crucial you prioritise SEO and focus on targeting the keywords most likely to attract relevant traffic and potential customers.
An ethical and successful SEO campaign will increase website exposure and draw in potential clients actively looking for your services.
Consider taking help from a professional service provider like Digitrio to boost your ranking with quality and actionable content.
4. Explore social media marketing strategies
The real estate industry has been transformed by social media. It has allowed agents to establish a brand, share useful information, and communicate directly with followers.
Agents should open accounts on all the major social networks, post high-resolution images and videos of their listings, reply to messages and comments, and interact with followers to make the most of social media.
Publish frequently with engaging visuals and informative information, and answer queries and comments as soon as they are received.
Engaging with people will improve visibility and assist in developing a solid online presence.
Paying for advertisements on social media sites may further boost exposure and draw in clients. However, it's crucial you monitor the return on investment of any advertising or influencer collaborations to make sure they benefit your company.
5. Use video for your listings
80% of prospective buyers will watch online videos of properties before visiting them, making them a valuable marketing tool.
Video marketing is anticipated to become even more crucial as social media sites like Instagram and TikTok get more and more users.
Many real estate firms also utilise virtual reality technology to offer prospective buyers an immersive experience.
Video marketing is growing increasingly popular due to its ability to engage with prospects more personally.
For example, you may include videos of the nicest spots in the neighbourhood, videos of your premium properties or featured properties. You could also interview mortgage lenders and clients.
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