The hotel industry has been developing at a never-before-seen rate over the last couple of years. The competition grows fiercer with each year that passes, forcing business owners to use innovative ways of reaching new guests if they don't want to be left behind.
Marketing is crucial for hotels that want to continue to grow. No matter how luxurious your hotel is, it won't do you any good if potential guests don't know you exist. Today, we'll take a closer look at a few key tips for creating a successful marketing campaign for hotels - continue reading to find out.
Find out who is your target audience
Before you start deciding what your marketing campaign will look like, you'll first have to establish your target audience. Finding out who your guests are is trickier than it sounds - is your hotel more popular among business travellers, or with families on vacation?
Modern tools make market research easier, analysing guest data and preparing a report that will show you what your target audience looks like - even suggesting tailored hotel marketing solutions.
Don't neglect social media
A lot of hotels are underutilising social media platforms - they can give you a huge advantage when well managed. Some social media sites like Facebook even offer guests an option to book right from your hotel's page, making the process quick and simple, increasing conversions by a significant margin.
Social media can be a great tool for building your brand's image as well. They are a great tool for sharing promotions and latest deals, and your guests can easily leave a review after their stay.
Search engine marketing and SEO
Building an online presence for your hotel takes more than a well-designed website. Your potential guests must find your site first. Search engine marketing takes care of that, making sure your hotel is ranked highly on Google's search engine results pages for various key phrases.
SEO for hotels can increase your daily visitors and improve your conversion rate, helping you establish your hotel's online presence and driving high-quality traffic to your website. With a specialised hospitality platform like Profitroom, you'll get access to professional digital marketing services, with a personalised marketing strategy tailored to your specific business needs.
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