Your local business is doing well, and you've finally decided to introduce it to the world of social media. Well, good for you! The digital age shifts every day, and as a business you don't want to be left behind.
It can feel daunting at first, but the possible opportunities of using social platforms are unmatched!
Whether you have dabbled in Instagram, Facebook and the 100s of other platforms, we still consider it helpful to get professional advice before taking a huge leap. If you're not sure where to start, a Social media agency can give you advice on marketing plans, paid socials and more. With their expert support, you'll soon be a social media wizard!
Get a customer base before launching on Instagram
Before launching your business on Instagram, it is always worth building up your customer or client base first.
Why? Because you need to make sure your target market exists. If this is something you are yet to do, think about a way to get yourself out there. You could, for example, give away free samples of your products or services or hand out flyers to other local businesses or customers.
Start in your local area, and then work your way out to surrounding areas. You'll have a customer base in no time. A tip to remember, you can never start your marketing plans too soon; so start now!
Get ready to embrace social activity
Once you've announced your account on Instagram, it doesn't stop there. Get ready to embrace social activity as you'll need to do a lot of it, especially as your business account grows.
Be sure to allocate time every day to keep your account active. Here are a few things you'll need to do to stay on top of this:
- Frequently posting stories - this is a great and easy way for your customers to interact with you.
- Following businesses that are like yours and interacting with their page.
- Liking, commenting and engaging with your followers.
- Posting regular content - you should plan out your content to keep posting consistently.
Once you find a flow that works for you, stay consistent and keep pushing through to see results.
Prepare a marketing campaign and paid social ads
A great way to get traffic moving is creating a campaign specifically designed to launch your business on Instagram.
For example, consider a giveaway or competition that focusses on gaining followers and exposure or target content specifically at your audience that will make them want to take action.
Eventually, you will want to use paid social ads and might even need a social media agency to help. You can use these advertisements for all sorts of things, including; gaining more traffic, outreach, sales, engagement, brand awareness and more.
If you're already familiar with this process, you can start preparing ads that are ready to launch with the announcement of your business on Instagram.
Announcing your presence on Instagram can feel scary initially, but with a strong plan and dedication, those fears will soon be swept away.
Consistency is key, and never be afraid to ask a professional for help. After all this is your business, and you will reap what you sow.
Copyright 2022. Featured post made possible by Tom Welbourne of The Good Marketer , a marketing agency in London which drives more traffic, generates conversions and increases sales for small to medium-sized businesses.