Black Friday: top tips for success


Date: 30 September 2021

A small business packs the extra sales made on Black Friday

Black Friday falls on 26 November this year. It presents an opportunity for your business to bag some pre-Christmas trade.

Sales on Black Friday in the UK in 2019 reached £8.6 billion and although sales were 12% lower in 2020 due to the pandemic, Black Friday (and Cyber Monday) still offered businesses of all sizes the chance to recoup some of the business lost due to COVID-19 lockdowns.

Chloë Thomas is host of two highly successful podcasts – the multi-award winning eCommerce MasterPlan and the shiny new marketing podcast Keep Optimising. She has interviewed hundreds of guests across the two podcasts and is ideally placed to get your burning start-up questions answered by her expert guests.

As well as her podcasts, Chloë is also the author of five eCommerce books including the international best-seller 'eCommerce Marketing: How to Get Traffic that BUYS to Your Website'.

Here, Chloë Thomas talks to six other ecommerce experts about how you can grab the opportunities presented by Black Friday and Cyber Monday and avoid any potential risks.

Experts featured in this special episode include:

Read and download the full transcript

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