Almost every business stands to benefit from using search engine optimisation (SEO) to become more visible in search results. SEO can transform your rate of website traffic and therefore has the power to increase awareness of your products or services.
However, if your industry revolves around specific locations or specialised terminology, you could be benefiting from SEO more than anyone. With more customers than ever turning to a search engine before deciding whether or not a service is right for them, it's essential to make sure your website is visible.
An effective SEO strategy will consider the pillars of SEO, such as site quality and link building, to ensure your website ranks highly for relevant terms. Whatever your industry, improving your search ranking can take time and expertise. If this sounds like an impossible task, you might want to consider using an SEO Agency to manage your progress. Agencies are a great option for these more technical digital marketing practices that can greatly benefit from expertise and experience.
In industries where SEO proves most beneficial, it can become the most integral and lucrative aspect of their marketing strategy. In case you're still wondering what you stand to gain, we've put together a list of six main industries that receive the highest ROI (return on investment) by maximising their SEO strategies.
Companies that provide professional services, including accountants, consultants and financial advisors, benefit greatly from SEO because they can target potential clients based on their location. People who want to source professional services often look first within their local area, making search engines a vital opportunity to generate organic traffic. Businesses in this industry can make their copy localised to increase their chances of ranking highly in local searches.
Home repair and renovation services also use local SEO practices to increase traffic to their site. Home renovation is an exclusively local industry, with many people relying on social proof from local sites to decide on a provider. By understanding how customers use search results to choose a service, you can ensure your SEO strategy efficiently targets these customers.
Cafes and restaurants
The food service industry relies on spontaneous searches for somewhere to eat to bring in new customers. Whether people are searching for restaurants in a particular location or searching for a type of cuisine, search plays a vital role in the consumer journey. People choosing somewhere to eat often rely heavily on reviews provided in the search results, so managing a positive review profile is key to ranking highly. A strong SEO strategy can help cafes and restaurants gain more visibility than their competitors.
Dentists, physicians, and other medical professionals offer local services and additionally have a specialised field of work. By using these specific keywords in their copy, they can promote the different services that they offer and rank for a range of terms. For people who use search to make queries about symptoms they're experiencing, it can be a unique opportunity to connect with a specialised medical service.
Real estate has its own priorities in terms of SEO, with potential clients searching for property in particular towns, cities, and even postcodes. Whether the business's specialism is residential or commercial, most acquisition of property involves an online search. Both agents and real estate companies can optimise their SEO by capitalising on local strategies as well as the type of property that they offer.
With competition for clients within the legal sector increasing, it's more important than ever for law firms to stand out from the competition. By creating quality content that positions the site as a source of expert advice, law practitioners are able to improve their visibility. This kind of technical copy that appeals to the needs of the customer is a key aspect of a successful SEO strategy for law firms.
While these are some of the key industries that benefit greatly from SEO, there are many others that could utilise SEO practices to increase traffic. It's also important to remember that SEO does not work alone, these strategies work best when they're used as part of a larger digital strategy. However, optimising your search visibility through SEO strategies is a crucial step in making sure that the right people are seeing your business.
Copyright 2021. Featured post made possible by Tom Welbourne of The Good Marketer, a marketing agency in London that drives more traffic, generates conversions and increases sales for small- to medium-sized businesses.