Any company with its own website wants it to appear in the top ten positions in Google search results. Getting there is definitely not easy, but it can be done it you take the right steps. Although there are many factors that influence your site's position, there are some indispensable ones that just can't be neglected.
1. Accessibility and security
First and foremost, your website needs to be secure and accessible so bots can crawl your site without any problems. Making it easier for Google to visit your site and check its content can be done with a neat piece of code, robot.txt file which shows which URLs should and should not be crawled, as well as a sitemap that lists all the pages. As far as security is concerned, it's recommended that your URL address is https - it means that your website is not a potential threat to its users. It works positively on SEO positioning, too.
2. Page speed
Nobody wants to wait an eternity for your website to load. We're impatient - and so is Google. If your site takes too long to load, either on desktop or on mobiles, it means that it's not user friendly enough and it will lose its search engine ranking in favor of faster competitors. What can you do to make your site load quicker? First of all, take a look at the number and size of the images within your website. It's quite possible they're too big and need to be optimized.
3. Mobile friendliness
One of the most important ranking factors is making your website mobile friendly. It means that the content should be as readable and convenient to look at on a mobile device as it is on a desktop device. Moreover, you should not reduce the content on the mobile version of your site or neglect to create a thorough site structure, breadcrumbs, paragraphs describing your services or products, and so on. The mobile version of your site should be the same as the desktop one.
4. Keywords and content
If you want to be in the top ten search results, you need to choose the relevant keywords your website should be displayed on. They ought to be relevant to your services and products and reflect what people type when they search for them in Google. Creating a list of proper keywords is easier when you have access to some useful SEO tools. It can be helpful to hire a good agency to do it for you.
If you already have a group of perfect keywords, it's time to use them in creating some appealing, exhaustive content. It should describe your services and products but it could also be a guide for your potential customers answering their frequently asked questions.
5. Technical SEO
Last but not least - there are some extremely important technical SEO actions that need to be applied to your website. Some of the most essential are:
- meta titles and meta descriptions with keyword phrases
- well adjusted header tags structure within every page
- using keywords in image titles and alt tags
- applying internal linking on every page
- using keywords in URL addresses
There are definitely more, but if you cover these basics you will definitely be well on your way to getting your website in the top ten. Just bear in mind, that it's not a piece of cake (there's lots of online competitors) and it doesn't happen overnight. It requires time and a lot of effort.