Breaking your brand into international markets


Date: 30 October 2020

Business export and growth. Illustration vector of a rocket

If you're trying to break your brand into an international market, you'll know it can be tough. However, if you've already established a business in your home market, there's no doubt you'll already have invaluable experience on how to make a business work.

In order to ensure success in other countries, you'll need to think carefully about your strategy. Do you understand your target market? Have you done your research? Have you hired a strong team? Are you trying hard to build relationships with other local markets? Have you always got your goals at the forefront of your plan?

Below you will find some of the problems you might face when trying to break into a new international market, along with some ideas on how you can overcome them.

Being ready

Is your brand truly ready to go global? Have you got a solid plan in place? If you're worried about expanding outwards due to the pandemic, you might not need to. According to a report by consulting firm Globalisation Partners, many businesses have been undeterred by COVID-19, and are instead adapting, planning, and pushing forward with their new international operations.

Having a solid website

No matter whether your business sells a single product or offers an array of different services, the first place your customers will go is your website. As your site can be seen across the world, it's vital that you get this right.

Your website is fundamental and will be used to attract new customers and clients. To give your company the best opportunity to rank in the countries you are expanding in to, consider asking an experienced international SEO agency for help to bring it up-to-scratch.

An SEO agency can help to optimise your site so that your customers can easily find what they are looking for. While your company might be ranking for search terms at home, that might not be the case in another country. What works in one country, might not work in another - even if that country uses a common language.

"If you have got plans for global expansion, it's vital that you know what your customers want, as well as the search terms that they will be using to look for these things." explains Chris, Head of International SEO at London-based digital marketing agency, Ingenuity Digital. "With the right marketing strategy, technical know-how and off site SEO, you can give your brand a better opportunity of reaching your target areas across the globe".

Facing a language barrier

Opening up your brand to different countries may result in you coming face-to-face with a language barrier. Again, hiring an SEO agency can help you to overcome this.

Many agencies have a team of in-house staff that can speak a whole host of languages. These extremely useful translation and "cultural optimisation" services can allow you to reach even more potential customers, and your brand may then be able to post content with the correct dialect and terminology for your target users.

Not knowing enough people in the area to promote your business

In order to get your brand seen and heard internationally, you may want to make use of local blog websites and well-known influencers in the area. Once you have local publications and trusted individuals talking about your brand positively, it could help your sales to soar.

This is another way in which an SEO agency may be able to help you. Their outreach team can create a list of bloggers that they can then send your products to or ask for coverage in a blog to help with exposure for your site. It's a brilliant way to get people talking about you.

Take your business to the next level confidently by hiring an experienced team of technical SEO specialists, international outreach professionals and writers. Once you have got an experienced SEO agency in place, you'll have a better opportunity to help your company expand internationally.

Copyright 2020. Article was made possible by site supporter Ingenuity Digital

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