Ten ways to strengthen your brand's reputation


Date: 4 March 2020

A male restaurant owner stands outside his successful business - strong brand concept.

When developing your brand’s reputation, three main factors play out, in addition to time:

  1. customer experience;
  2. employee experience;
  3. marketing strategy.

No matter what you do to get your business going, it will take time to become a recognised brand that everyone knows they can trust. You can do things to speed up the recognition part, but trust is a thing you have to earn.

Though it will take time to earn the trust of your customers and potential customers, you do not have to sit idly by while you wait for people to pass judgment on the credibility of your brand. Work on building relationships with your customers and employees, and make sure your marketing campaigns are targeted to build an audience as well as a following

In this article, we will examine the steps you can take to create a sense of rapport with your customers and employees, develop killer marketing campaigns, and use ePOS systems software to make it all easier than you ever thought it could be.

Keep improving customer experience

Your current customers are the most important direct route to more customers. When they have an excellent experience with your brand, they will be proud to use the products you offer, and they will likely talk with other people about how much they appreciate your service.

This is why focusing on the customer experience is the top way to build trust with your brand as quickly and efficiently as possible.

1. Thanks and recognition

Customers love to be acknowledged. Make sure they know how much you appreciate them by learning the names of regular customers, greeting them with a smile, and letting them know you are available to help in any way you can.

2. Loyalty rewards

When customers come to your shop on a regular basis, or they spend a great deal of money, they deserve some extra recognition. Make their deals a little sweeter by giving them rewards points and special discount codes for shopping with you.

An ePOS system will help you keep track of everything so you can always remember who your favourite customers are.

3. Easy checkout

You also need a good ePOS system so that you can make checkout as easy as possible for your customers. The right ePOS will integrate with a payment processor that takes every form of payment possible, so your customers always know they are welcome at your shop.

4. Avoid overstock and stockouts

Businesses lose revenue and customers with stockouts, and overstock signals to customers that either you cannot manage your inventory or, worse, your products are not worth buying. You can avoid this problem by automating your inventory management with an ePOS that keeps tabs on your stock, and reminds you when it is time to place another order.

Don’t forget about your employees

Employees have the power to take your brand down if you don’t treat them right. They know your business better than anyone else, and they work with your products and services day in and day out. If there is even a minute flaw in what you offer, your employees know.

This does not mean that they will take you down. On the contrary, treat your staff well and you will have a loyal team that would defend your brand to the bitter end.

5. Enough staff

This affects employee perception of your brand, as well as customer perception. Make sure you always have enough staff to help customers promptly, and keep your employees challenged but not overworked.

EPOS systems can help you project how many people you will need at any given hour, and maximise your profit as well as employee satisfaction.

6. Payroll

This one does not require an explanation. Pay your employees on time - and pay them what you owe them. You won’t even have to do paperwork on your own when you integrate your accounting software in with your ePOS. All your employees need to do is sign in and out, and the rest is done.

7. Communication

Employees need clear communication and a sense of purpose at their job if they are going to love the company they work for. Use employee management software to keep everyone on task, assign duties, and communicate about strengths within your team.

Hone your marketing strategy

Hopefully, you have a website and are on all the social media platforms. If not, stop what you are doing right now and at least set your brand up on Facebook and Instagram. These are the most engaged platforms, and you will grow your audience and your sales by making full use of all their marketing tools.

This is the way you are going to get your brand in front of people and build relationships with them before they even come into your shop. When you have a presence on social media and you start to gain followers because of your quality, informative content, you have just levelled up in the game of trust.

8. Brand identity

Make sure you know who your brand is, then find a way to communicate it to the world. You want everyone to see your logo, your aesthetic, hear your jingle, or see your products, and know without a doubt that they belong to your brand.

9. Content

The content you put out on the internet through blogs or anything else, should stick to your branding message, and inform everyone about your products. Make sure they know that you are the authority on any product you sell or service you provide, and that no one else does it better than you.

10. Social media

This is where your brand has space to shine. Get your accounts going, and start posting, interacting, liking, and following. Share user generated content to your account (with permission of course), tag other users, and build a list of branded hashtags just for your brand.

Copyright 2020. Sponsored post from Gary Wilkinson of Link Kings Agency.

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