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...branding and pricing.Market research should also inform your online marketing strategy - everything from the design of your website to email newsletters, SEO and social networking.How to carry out quantitative researchQuantitative market research typically includes customer surveys and questionnaires. These can be conducted face-to-face with a clipboard and pen, over the telephone, via post or email, online or via your website.Survey questions have to be carefully considered so that the results ...

...Branding is everything. A brand is like a baby that grows up, it develops a personality." English vodka Now he's taking that enthusiastic approach and spreading the word about Chase Vodka. "It's a very different world," he says. "I thought people would be interested in the provenance and the fact that we grow the potatoes and make the vodka here on the farm but what has really captured people's interest is the Englishness in a market dominated by Russian and Polish vodka." The most important...

...branding, packaging, marketing materials and online, it’s worth hiring a freelance graphic designer. Rachel Miller explains how to find the right designer for your needs With the right software, many small business owners can and do produce their own marketing materials, packaging and branding. So why employ a graphic designer?There are three main reasons why it can pay to hire a professional designer. Firstly, graphic design is a specialist skill and a good design will be more effective than ...

...branding look professional and vibrant will deepen customer respect for a brand. Customers are likely to share good feelings about a company by word-of-mouth, sharing positive comments on social media that the company is trying to improve the planet. You can achieve all of this simply because your business tied its packaging to its values and succeeded in gaining better customer experiences and some free advertising.Another intention companies might have to improve customer satisfaction by its c...

In the bustling world of entrepreneurship, micro-businesses are akin to small but mighty engines that drive innovation and local economies. With fewer employees, these agile entities possess the unique ability to pivot quickly, adapt to changing markets, and personalise customer experiences in ways larger corporations cannot.Yet, the path to growth for these small ventures is often steep, requirin...

...branding. Quite simply, you need a domain name if you're running or starting a business.What is a domain name?Your company's domain name is its website address, like yourcompany.com. For instance, the Tech Donut's domain name is techdonut.co.uk.Having a memorable domain name makes it easier for people to find your company's website. Most businesses also use their domain name in their email addresses, like [email protected] you don't have a domain, you'll ha...

...Branding: Consistency is key in branding. Your email address must dovetail with your web address and social media handles. Each of these elements helps build brand awareness. A custom email plays a key part in this process - it should be on-brand, recognisable and memorable.Email marketing: For many businesses, email is at the heart of their customer communication strategy. A branded email address is key for email marketing, allowing you to use mailing lists and automated email marketing tools t...

...branding. If you have a website, it needs an address. Similarly, if you want to send and receive email, you need an email address. Unless you register a domain name, you will have to use addresses allocated by your internet service provider (ISP) or email supplier. For example, your ISP might let you use the website address ourcompany.ispname.com and email addresses like [email protected]. However, addresses like these have several disadvantages: They do not give you a professi...

With the digital landscape becoming more intertwined with our daily lives, brands are increasingly turning to influencer marketing to connect with their target audiences. Businesses are also increasingly able to target customers beyond their traditional markets. With the right approach, small businesses can now reach overseas targets just as easily as customers on their doorstep.If you're loo...

PR (public relations) encourages customers and journalists to think and speak positively about your business. As part of your business marketing, PR improves the reputation of your business and its products, and gives you exposure that you do not need to pay for directlyBusiness image, reputation and “what people say” are very important. Your prospective customers believe what other people say...