Marketing strategy

Online marketing

Making sales via eBay and Amazon

Article

Selling on eBay and Amazon

Amazon and eBay offer huge opportunities for small firms trading online. Chris Dawson, finds out what the future holds for small firms trading online.

Social media

Media advertising

Multiple different multicoloured measuring cups used for cooking

Article

Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Customer care

Sales

A small dog sitting on a front door mat with writing on it saying welcome

Article

How to win back old customers

Keeping sales flowing is a big challenge when people are spending less. Rather than chasing new customers, it can be economical to revisit old leads.

Market research

Direct marketing

Closeup of a man holding a green pen pointing at his iPad

Article

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Exhibitions and events

PR