Make customer segmentation work
Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.
HELPING SMALL BUSINESSES SUCCEED
Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.
Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.
Luan Wise on how to make the most of your LinkedIn profile - from your picture and heading to your list of your skills and achievements.
Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.
However up-to-the-minute your technology is, the human touch is far and away the best way to keep customers happy and generate more business.
Cross-selling and upselling can make a huge difference to your sales figures. Find out how customer service plays a vital role in making more sales.
Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.
Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.
Getting your exhibition strategy right needs careful planning and a lot of hard work. Fiona Humberstone reveals ten mistakes exhibitors make - and how to fix them.
Getting Personal started with one personalised gift and has grown into a multi-million pound business. Find out the secrets behind their success.