Marketing strategy

Online marketing

Two men research their online competitors

Article

Understand your online competitors

Do you want to know more about your ecommerce competitors? Michelle Strassburg, co-founder of wood flooring specialist Wood and Beyond, gives tips.

Social media

Media advertising

Customer care

Sales

A sales team take part in a motivational teambuilding exercise

Article

Q&A: Motivating your sales team

Businesses survive on their sales. So how do you motivate a sales team to ensure you maximise its potential and get the best results?

Market research

A green sign against a blue sky saying 'Opportunity'

Article

Spotting gaps in your market

Every business needs to stay fresh to be competitive. This may mean regularly refreshing your products or coming up with an entirely new offer.

Direct marketing

Exhibitions and events

How I conquered my networking nerves

Article

How I conquered my networking nerves

Even seasoned networkers get butterflies when they walk into a room full of people. Charlie Lawson advises on how to overcome your networking fears.

PR

Person pointing to a tablet which is displaying a press release article

Article

How to put together a press release

Want to attract some free publicity for your small business? Then having a good press release is a must. Charles Rapson explains how to write one.