Marketing strategy

Woman on the phone while using her laptop to talk to a customer in her ecommerce store


Marketing your ecommerce store

Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Online marketing

Social media

Media advertising

Customer care


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Dead men walking

Many firms have them, but few managers know what to do with them - the uninterested employees who contribute little or nothing to your business.

Market research

A marketing team review the results of their market research


Q&A: Market research

In the rush to get your product to market, it's easy to get carried away, but you must carry out thorough market research to check there's a market.

Direct marketing

Exhibitions and events