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Chris Barling shares eighteen valuable tips for attracting visitors to your ecommerce website and maximising your sales potential online.

Ecommerce expert Chloe Thomas explains how to win back customers that have abandoned their online shopping carts.

Pinterest is like an online noticeboard where you can pin stuff you like and share it with others. See how to use this social network in your business

How to write a compelling advertisement that stands out and persuades your target market to buy, including ads for publications and online advertising

Your business will never be able to keep everyone happy all the time. But even if you've let someone down, the relationship doesn't have to be over.

Being sensitive to the body language of prospective customers is a useful skill for salespeople if they want to capitalise on selling opportunities.

Market research expert Rob Sheldon explains the differences between qualitative and quantitative research and the role they play in market research.

What can PR do for your small business? How to use PR effectively, get positive media coverage and promote your business in the press.[