Marketing strategy

Lots of segments of orange

Article

Make customer segmentation work

Reaching potential buyers with a targeted message at the right time is key to maintain sales growth. Make sure you identify who spends what when.

Online marketing

Social media

Media advertising

Multiple different multicoloured measuring cups used for cooking

Article

Measuring the effects of sponsorship

Sponsorship can bring two brands together and give both of them wider exposure. But the only way to really judge its success is to measure it.

Customer care

Sales

Market research

Benchmark your business{{}}

Article

Why benchmark your business?

Rather than being a pointless exercise in data analysis, benchmarking can help you to identify areas where you can make changes and make your firm more profitable.

Direct marketing

Closeup of a man holding a green pen pointing at his iPad

Article

Best apps for organising and planning

Thanks to online tools and mobile apps, it has never been easier to organise all aspects of your business life. Here are some of the best apps.

Exhibitions and events

PR