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...branding.His own website showcases his work including two online masterclasses (this being one) which have been taken by more than 20,000 people across 163 countries. He has a keen interest in entrepreneurship and sits on the board of a number of other companies as well as being seen as a trusted adviser to both local authorities and charities up and down the country.Alastair lives in Exeter with his wife, two children, his dog Freddie and cat Wilbur. He's a fanatical skier and supports West Ha...

...branding, such as providing excellent customer service or posting content on your website and social media pages.6. Add brand elementsAdd brand elements throughout your video to create a consistent experience. Even before reading the title or description, people should know it comes from your business.Think about the background. Can you add something distinctive that makes it immediately recognisable? Place your logo over the thumbnail for each video. Look for ways to incorporate your product in...

The use of company swag to promote your business is as old as entrepreneurship itself. Give your customers something concrete to enjoy and share builds a good rapport with your customer base and shows off your logo and brand image to all their connections.Does giving out promotional items still work in the highly digital age in which we live? Think about the last time a bank gave you a nice pen or...

The success of a lot of new market entrants can be summed up by a very straightforward mantra – make things that people want, rather than make people want things. Start ups in the modern world are changing markets by using technology and data to develop highly customer-centric services and moving the dial on expectations. They succeed because they directly meet a customer need, real or perceive...

Small businesses are being offered the chance to take over a shop rent-free on London's Oxford Street, as part of Westminster City Council's Fairer Economy plan. Meanwhile On: Oxford Street is inviting applications from "innovative, cutting-edge and up-and-coming brands" looking to launch their first store that could offer something new to one of the UK's most iconic shopping street...

...Branding and business image are just as key for start-ups as they are for established businesses - they're hugely influential in how potential customers will perceive you. Ces Loftus-Price provides her golden rules for branding your new ventureBranding is vital to successful businesses of all sizes. Many people who start a new enterprise mistakenly focus purely on the drive to make sales, without first ensuring they have a winning brand - the very thing that can deliver sales.Getting your b...

...branding. As part of your rebrand, you need to look at much more than just your visual identify. Rebranding means a thorough reappraisal of what your business is about. An effective rebrand delivers a new brand identity that truly reflects your business values, how you behave and what you can offer to customers. A new, stronger brand can breathe new life into the business, helping to enthuse employees, attract more customers and set the foundation for long-term growth.Does your small business ne...

...branding, advertising, pricing...)? How are people using your product or service? If they are using it in a way you did not intend, it could present an alternative way for you to market the product. How can you make your product or service better? What improvements could be made to your product or service to meet people's needs even better? What is the single most important benefit your brand should be seen to be offering - and why would people believe this to be true? How can you communica...

...branding, advertising, pricing...)? How are people using your product or service? If they are using it in a way you did not intend, it could present an alternative way for you to market the product. How can you make your product or service better? What improvements could be made to your product or service to meet people's needs even better? What is the single most important benefit your brand should be seen to be offering - and why would people believe this to be true? How can you communica...

...Branding is much more than your choice of corporate colours, typefaces or catchy strapline. Branding is best defined as the experience customers have when they engage with your business, so it extends to the way your greet customers, how you answer the phone or communicate by email, how you keep your promises to customers and how you deal with complaints. Your business might be small, but that doesn't mean you should have limited ambitions. Having a brilliant brand can help you to punch abo...